LinkedIn is all about making connections: finding new people to get acquainted with, strengthening relationships with people in your network, and building meaningful connections. Eventually, these relationships can transform into something more business-oriented. Leads can turn into customers; hiring managers can find new employees; businesses can expand their reach, etc.
This means everyone on this social networking site is using the platform because they understand the importance of connections. Having many connections is effectively an endorsement of one’s professional capability. Making connections is one of the core fundamentals of LinkedIn.
The key to building strong relationships is getting involved. LinkedIn Groups, for example, is a great way to meet people with similar goals and interests, who are involved in the same topics you have an expertise on.
LinkedIn offers many great features that help facilitate conversations or get in touch with people in the same industry. These options are worth exploring.
For those who want to make the most out of this platform, LinkedIn automation is something to look into. These tools help LinkedIn users automate mundane and repetitive tasks so that they can focus on more important aspects of the business.
For example, Kennected is a LinkedIn automation tool that lets users automate and personalize messages as well as follow-ups so that they can reach as many people as possible. They can then focus on making actual conversations and building relationships with their new connections.