Social networking sites such as LinkedIn are typically used to build connections and create opportunities. LinkedIn, in particular, is built for business and professional relationships. It allows users to find career opportunities.
But like other social media, LinkedIn has evolved past that. It’s not just for socializing anymore. LinkedIn is no longer just a place for job hunters and recruiters. In fact, it is now proving to be very popular among marketers.
If you’re wondering why, it’s because LinkedIn’s professional focus makes it attractive for professionals, entrepreneurs, CEOs, managers, and other decision makers in different industries. That’s why it has a high conversion rate. People on LinkedIn are more likely to buy products and try services that they believe would give them value.
Marketers can use this social network to interact with leads and prospects to sell their products. LinkedIn makes this easier by allowing entrepreneurs to upload their products and services to their business profile. There are also tools such as recommendations to help you reach the right audience. All of these features make it easier to increase visibility around your products as well as the likelihood of making a sale.
If you are running a business and you’re trying to increase your sales, you might find that LinkedIn is one of the best places to sell your products. But it’s important to know exactly how to use it. If you want to market physical products on LinkedIn, there are a couple of ways to do so, and that’s what we’re going to cover here today.
How to Market Physical Products on LinkedIn
LinkedIn is perfect for both networking and growing your business. You can use it to build awareness around your brand and even establish strong relationships with customers and prospects. This social network is worth using just for the fact that it is the biggest platform for professionals online, with over 740 million users around the world—and counting.
Business owners typically use LinkedIn to grow their network and their email marketing list. The more professional connections you have, the easier it is to get your brand out there and potentially meet new customers.
LinkedIn marketing is all about capitalizing on all the features and functions provided by the platform not only to build a network but also to sell actual products. It goes without saying that you too can grow your business with LinkedIn.
But the tricky part is that you are not always supposed to push your products in front of your audience when you are selling on LinkedIn. Hard selling is best used in small doses, and spamming is highly frowned upon.
You need a refined marketing strategy that targets specific audiences. LinkedIn marketing requires a different approach to get the results you want. That said, if you do focus your marketing efforts on LinkedIn, you will generate significantly more leads on average than in other social platforms.
As long as you know how to use it right, you can get a lot of value out of this platform. These marketing tips will help you make the most out of LinkedIn.
Optimize Your LinkedIn Page
Before you can sell products on LinkedIn you need to have an optimized page, otherwise prospects might not take your business seriously. If you want to make LinkedIn work for you, you need to establish your presence.
A LinkedIn business page allows you to upload all the information your leads need to know about your company. You can add a bio that describes who you are and what you do. Add a professional headshot or your company logo.
Make sure you complete your LinkedIn page and add all the relevant information so that those who want to buy from you can easily reach you. Add your contact number, email, and website address.
Remember that the key to optimizing your LinkedIn profile is keywords. Your page should have relevant keywords that people typically look up when they are using search engines to find information about your niche. Adding these keywords to your page will help you pop up in search results more frequently, allowing you to attract more leads naturally.
This marketing strategy is known as SEO or search engine optimization, which you can also apply to your content. Every time you post an article or write a caption, add keywords that will help you rank higher in search results. Done successfully, SEO can bring in a continuous stream of leads. Just remember to avoid “keyword stuffing” or overusing keywords. Try to sound natural as you incorporate these into your page.
Some LinkedIn users treat their profile or page like an online resume. But if you want to get high quality leads on LinkedIn, you need to make it more impactful. Optimize your page so that it captures your target audience’s attention.
Post Impactful Content
Optimizing your page will make it look more appealing when someone visits your page. But how do you get people to visit your LinkedIn page in the first place? You can attract their attention with content marketing.
Content marketing is one of the best marketing strategies for a number of reasons. It gives people value in the form of information and entertainment, meaning they can get something out of interacting with your brand without even paying for anything. It also promotes your business, products, and services without being so “in-your-face” about promoting those things. You’re not selling your products directly—you are giving them the power to consume the content as they please and pick up some knowledge along the way. In return, you boost your brand awareness and you get the opportunity to direct them to the next step of their customer journey through your calls to action.
Content can increase brand awareness, drive traffic to your website, and generate leads. If you publish high quality content on your LinkedIn page regularly, people will see you as a thought leader in your industry. They will trust your brand and will be more likely to buy from you in the future.
Use SEO along with your content marketing campaign to increase your visibility online, specifically in search results. Content serves as the vehicle for SEO.
Posting content directly on LinkedIn is considered one of the most effective strategies on the platform. If a post gains momentum, LinkedIn puts a spotlight on it so that more people will see it, which further boosts your visibility. This is a great way to go viral and attract more leads than ever.
Products and Services Page
If you do want to take a direct marketing approach, LinkedIn lets you promote your products and services in your business page. This is perfect for leads who want to know more about your company and what it has to offer. There’s a spot on your LinkedIn business page that you can use to upload your products and services.
LinkedIn also lets you add a video or a company showcase image to help you drive more engagement from your prospects. Write a product description, and don’t forget to add keywords to make sure more people will see it. Finally, add a photo for each product.
The step-by-step process provided by LinkedIn is very easy to follow. You can use this to put your products and services in front of more people in no time. If you want to sell directly to your customers who are on LinkedIn, this is one of the best ways to do it.
After setting up your products and services, LinkedIn will let you promote your products to your existing network in the form of recommendations. The other option is paid advertising.
Recommendations are sent to your LinkedIn network as messages. People in your network can recommend one of your products. This is perfect for when your network has already tried some of your products and services and you want to show prospective customers that you have plenty of satisfied customers. The recommendation appears in the product page for all your searchers and visitors to see.
You can also get paid ads on LinkedIn to go along with your organic lead generation efforts.
LinkedIn provides paid search advertising. You can skip the SEO part and get on top of search results right away. You can also place ads on profile pages, group pages, and even home pages. You can even get ads directly in a person’s message inbox.
LinkedIn lets you target leads that are most likely to pay for your products and services. The targeting options for LinkedIn ads include company, job title, gender, age, geography, and groups. You only pay a fee when someone clicks on your ad.
Get More Out of Your Sales Team with Kennected
LinkedIn gives you plenty of options when it comes to selling physical products straight from the platform. You can take a direct approach by using paid ads or setting up product pages. But you can also generate leads organically to attract people to your brand and build a following. We recommend using a mix of both so you can get the best results.
Remember that LinkedIn is all about making connections and building relationships that last. So you don’t always have to focus on selling. You can create a stronger brand by giving value to your audience in the form of content. Let them come to you instead of the other way around.
Kennected will help you make the most out of LinkedIn. When it comes to making more money on LinkedIn, Kennected is the best company to help you reach your goals.
Kennected is committed to empowering business professionals through our trusted tools for lead generation. Right now we have three amazing products that can help you find and connect with your leads on LinkedIn so you can convert more and increase your sales.
We have Cloud Kennect, which is our LinkedIn automation tool. It can automate your outreach in a safe and effective way so you can focus on doing other tasks. Instead of manually reaching out, you can set up personalized messages and follow-ups and message all your targets on LinkedIn—without putting your account at risk. When someone responds, you can hop into the conversation and start building a real connection.
Imagine being able to send personalized messages to everyone in your defined geographic area or town that has a LinkedIn account. Once they connect with you on LinkedIn, you have their email, phone number all inside of the Kennected dashboard. That’s the power of Kennected. We can help you reach thousands of people at a lower cost than mailers. It’s about being everywhere your ideal potential customers are. Kennected can help you grow your business.
We also have Kennected Video and Kennected Calendar, which are tools that can help you reach more clients and schedule more meetings.
Kennected as a whole has helped over 15,000 clients with our products, and we can do the same for your business. Book a demo with Kennected today to learn more!