While the social media scene is getting a bit overcrowded, and all the brands and businesses are using it to promote themselves, there’s no denying that it is the best and most important marketing tool available today.
The fact that everyone is on social media is both a good thing and a bad thing. The good news is that you will easily be able to find your target audience online. But the bad news is that it is much harder to stand out from the competition.
To even stand a chance of getting your audience’s attention, your branding needs to be on point—and you need to be active on social media. Social media can be a powerful tool for your business, but only if you use it properly.
Unfortunately, managing different social networks is time-consuming and difficult. You need the right tools to manage your accounts and schedule your social media posts, so it doesn’t eat up all of your time.
Here we will be listing some of the best social media management tools that you could use to automate, analyze, and control your social media accounts.
Use These Top Social Media Apps to Make Social Media Easier
Social media management is not the easiest thing in the world. In between scheduling posts and answering customer queries, you are also looking for leads, analyzing metrics, etc. But this has given rise to new social media apps that are designed to handle different tasks involving social media marketing.
With these apps, you can focus on more important tasks like converting your leads and improving your product. These time-saving tools can help you get the best results out of social media.
Buffer is a social media tool that is aimed primarily at scheduling posts. This is one of the longest-running tools for social media management and is now officially called Buffer Publish. This tool is very popular among marketers, social media managers, and business owners because of how effective it is.
Buffer Publish supports different sites including LinkedIn, Facebook, Twitter, and Instagram. Pro users can also schedule Pinterest updates on top of these other platforms. However, the free account can only connect up to three social accounts, including pages and groups. If you want to stick with a free account on Buffer, you will have to choose your channels wisely.
Buffer is designed to create a schedule for your posts once you connect your first social account. The tool automatically creates four slots per day, but you can edit this any time to suit your needs. You can add more slots, but this also means you have to schedule more updates.
It does more than schedule posts. Buffer also has features like post analytics, Instagram tagging, stories planner, hashtag planner, etc. It even lets you include a first comment when you schedule your Instagram posts, helping you increase your engagement while keeping your caption concise.
Buffer Publish has a free plan that includes one user, three accounts, and 10 queued posts per profile. It also has a Pro plan that costs $15 a month and includes eight accounts and 100 queued posts per profile for one user.
Hootsuite is a social media management platform that helps fulfill the role of a social media manager. It provides a complete solution to all of your needs involving social media. It works with Facebook, Twitter, YouTube, Instagram, and Pinterest.
You can use the tool’s AutoSchedule function or create your own schedule for posts. You can use custom schedules to find optimal engagement times. Hootsuite also lets you update and reorder your schedule with a simple drag and drop.
But perhaps Hootsuite’s best feature is its analytics. The tool can draw on more than 200 metrics to measure your content’s performance. However, you have to invest on the more expensive plans to enjoy the full suite of data. Once you have the reports, you can export them as PDF, CSV, Excel, or PowerPoint files.
The Hootsuite free plan includes three social profiles and 30 scheduled updates for one user. There is also a Professional plan that includes 10 social profiles for $39 a month. Hootsuite’s team plan starts at $129 per month. All of their premium plans are billed annually.
Overall, Hootsuite has it all: content curation, post scheduling, and access to highly detailed analytics.
Later, also known as Later.com, is a scheduling app that is dubbed the “world’s favorite Instagram marketing platform”. But don’t let that fool you: this tool is also compatible with other social media sites like Facebook, Twitter, and Pinterest.
Later is unique because it focuses on posting images. It can only be used to post photos and other visual content. But because of its “free forever” plan, it is very attractive for many business owners. It is suitable for small businesses because even this free plan is robust.
The free plan gives you one social set, which includes one Instagram account, one Facebook Page, one Pinterest account, and one Twitter account. Within this social set, you get 30 scheduled posts per social profile. This means even with the free plan, you can use Later to post images to those platforms.
Of course, Later also has a paid plan that provides even more options for image and video sharing, etc.
As a social media marketing tool, Later is not as comprehensive as Buffer and Hootsuite, but it is still a great asset because it looks great and it’s easy to use. Upload photos to your Media Library and then schedule them by simply dragging and dropping. So if you are interested in a social media management tool that focuses on visual content, Later is the tool for you.
Promo Republic is a tool that helps brands connect with their local audience through social media. With this tool you can create, store, and schedule content—but it has other interesting features that help it stand out. Promo Republic is suitable for big companies and small businesses alike.
It helps multi-location brands manage their social media across various locations. For marketing agencies, Promo Republic can help keep workflow organized, even while serving multiple clients. For small businesses and startups, it can automate their social media presence so they have fewer things to worry about.
With a handy and intelligent tool like this, you can manage all of your social media in one place. You can plan, schedule, and organize content on a weekly or monthly scale. Successful posts can also be recycled and preset within a year.
Promo Republic can even be used for reputation management, allowing you to keep your company’s image spotless. And just like the other social media tools, it gives you tangible data so you can assess whether your marketing strategy is effective or not.
Kluster.Social is an upcoming social media management tool that will offer more than content scheduling. It will offer content sharing across social media channels like Facebook, Instagram, Twitter, LinkedIn, and more.
This tool will be unique in that it will offer the ability to access royalty-free images and add them to your post. This will make it easier to produce eye-catching content. Kluster.Social will also allow users to add their own logo to their posts, for better brand visibility.
Kluster.Social will also have the ability to suggest topics that are relevant to your industry or area, so you can post more interesting content and drive more engagement. This social media management tool doesn’t just schedule your posts, it also helps you improve your content.
Kluster.Social is designed to help users to get all their social media work done for the week or month, so they can spend the rest of their time working on other tasks. If you feel like you are getting pulled in different directions by your countless priorities and responsibilities, then Kluster.Social will help you stay focused. Start Klustering and drive trackable results.
Kluster.Social will be your Swiss army knife for social media and brand management.
These are some of the best social media management tools out there, including a new one that is coming very soon and is showing great potential. You don’t have to spend all your time on social media to be effective at social media marketing—you just need to have the right tools at your disposal.