如何成为你所在城市的房地产营销高手?

如何成为当地房地产市场专家?

在你征服房地产的世界之前,你需要先在当地留下你的印记。成为当地专家是寻找更多房地产职业机会的最有效方法之一。 通过收集尽可能多的信息 尽可能的在你工作的街区,你保证能找到更多的线索。这将使你比你的竞争对手更有优势。

How to Become the Real Estate Marketing Pro in Your Town

要想成为当地的房地产市场专家,你需要熟悉它。用汽车、自行车和步行给自己做一次旅游。多熟悉当地的房地产,注意城郊正在建设的新楼盘。了解捷径、步行到商店的路线,记住从一个地方到另一个地方需要多长时间。了解火车站和机场离您投资组合中的房产有多近。

一旦你开始与客户合作,你就会对整个城市了如指掌。你可以向他们提供大量有用的信息,帮助他们更容易做出决定。

你的客户会重视这些小道消息,因为这将使他们在脑海中描绘出居住在该房产中的情景。如果你能帮助客户设想他们的生活,你就更有可能达成交易。 未来在您所展示的房子.

还有其他事情你可以尝试。研究该地区的房地产市场,以保持领先的游戏。阅读当地报纸,看看该地区是否有任何新的发展。看看是否有其他因素可能会影响房价,比如新火车线路的建设。

你也可以浏览竞争对手网站上的房源。由于价值不断波动,你需要保持警惕,了解房地产行业的重大变化。

成为专家本质上是发展你的技能和知识的点,你是所有事情房地产的去资源。这不仅会建立你的声誉,但也建立你的权威。这将是更容易为你发展信任你未来的客户,因为你已经有一个名字。

为了进一步展示您的专业知识,您可以使用LinkedIn分享您的博客或网站的链接,您可以上传高质量的内容。撰写关于本地房地产的文章和博客文章。

所有这些技巧将帮助你建立一个可靠的房地产经纪人的良好声誉。从长远来看,这将有助于你找到最好的交易。

你不应该只关注与客户和潜在客户建立关系。尝试与当地企业联系,并在那里建立牢固的关系。当他们有客户想买房或卖房时,他们甚至可以主动推荐你的服务。

参与社区是成为当地房地产市场专家的最佳途径。你很快就会成为城里的知名人士,你的服务也会通过口碑免费宣传。

为了让您的潜在客户开发工作更进一步,请使用Kennected。 Kennected帮助你完善你的外展工作。 通过使用LinkedIn的数据丰富的过滤器。然后,您可以自动设置和安排向您的理想客户发送个性化的信息。今天就预约演示,了解更多关于Kennected如何微调您的潜在客户生成。

LinkedIn for Real Estate Agents: How to Generate Leads and Referrals

Can LinkedIn be used to generate real estate leads? Of course the answer to this is yes!

The question you’re probably actually wondering though is how effective LinkedIn is for real estate lead generation. Some of these LinkedIn statistics serve as proof:

  1.  LinkedIn has the highest visitor-to-lead conversion rate, almost three times that of Twitter and Facebook!
  2. 80% of LinkedIn members drive business decisions at their companies
  3. Demographics on LinkedIn are ideal for real estate lead generation – age 30+, 90% make household decisions, and their annual incomes are relatively high

Numerous real estate agents have made over a million dollars through LinkedIn leads. So, if you’re a real estate agent and not using LinkedIn for lead generation, then you’re missing out on a lot!

In this section, you’ll learn a few easy and actionable tips on how you can effectively generate leads from LinkedIn and further increase your real estate sales.

Create a Stunning Profile

A LinkedIn profile is like a real estate agent’s resume. Your prospects are going to get their first impression of you based on your LinkedIn profile. That being said, it’s crucial to optimize your real estate agent’s LinkedIn profile the right way:

  1. Add a professional profile photo and cover image
  2. Add a creative headline and include your LinkedIn keywords in it
  3. Add a summary that adds credibility and authority to your brand
  4. Customize your LinkedIn URL
  5. Add your landing page links and CTAs to the featured section of your profile
  6. Reach out to your colleagues and clients for LinkedIn recommendations and endorsements
  7. Fill out all other details such as education, experience, and contact info

Create Your Real Estate Landing Page with a Lead Magnet

A landing page is a page on your website where your should direct your leads to from LinkedIn. You can have a “lead magnet” on your real estate landing page such as a free real estate course, a guide, or a checklist.

You can ask for your prospects’ emails or other properties in exchange for this free resource. This way, you get a list of prospects along with their email addresses. You must also add your contact information on your landing page so that you’re making sure prospects are able to get in touch with you easily.

Build Your Network

Building your network is the most essential part of real estate lead generation on LinkedIn. You cannot simply connect with random individuals and expect to generate inbound leads. Your approach towards building your LinkedIn network must be very strategic and well-thought-out. 

#1. Send Personalized Connection Requests to Relevant People

LinkedIn allows you to send free connection requests along with a note to your 2nd-degree connections (connections of connections). This means if you have your colleague as your connection, you can reach out to their connections with a personalized note.

Use this to your advantage by adding construction companies, home builders, HR professionals looking for housing for their employees, and your colleagues’ clients – anyone who is likely to show interest in your real estate services.

You should also add people who may know someone else who might again become your real estate prospect. This way, you can grow your network and visibility on LinkedIn using relevant connections.

But if you simply send a connection request without any note, your chances of getting added are going to be very low. So always add a personalized message while sending a connection request.

You should address the person by their first name, then state something you two might have in common or give them a genuine compliment. Then say that you would like to add them to your network. This way, your chances of getting accepted grow way more! Here’s an example of a personalized LinkedIn connection request you can use:

“Hi {first_name},

I just came across your profile, and I must say that I love the kind of content that you put out! We also seem to share {XYZ} in common!

 

I’d love to follow and connect with you on LinkedIn.

 

Cheers,

{your_name}”

#2. Join LinkedIn Real Estate Groups

LinkedIn groups are another great way to network with relevant people, get noticed, and, ultimately, generate leads. Start by searching for real estate groups on LinkedIn and then send requests to join such groups.

You should also search for some local real estate groups. This will help you build more local connections and referrals. Once you get accepted into a few of these groups, interact with the people in them! You can do this by commenting on other peoples’ posts or putting out your own content. Be sure to actively engage with these communities.

Another great feature of LinkedIn is that you can send free messages to all of your LinkedIn group members. If someone seems to be interested in real estate properties in your locality, you can directly message them and build a genuine relationship.

Ask for Referrals

Referrals are another great way to land real estate leads. When you perform a LinkedIn search, you’ll get a list of your shared connections below.

If you’re really looking to connect with a specific person, you can contact your shared connection via direct message and ask for them to refer you by explaining how you might be of help to them. This way, you are getting a virtual introduction to your leads and consequently growing your network even larger.

Another great way to get referrals is through LinkedIn group. Real estate agents moving out of their area might be looking to refer some other good real estate agents. By joining such LinkedIn groups, you’ll get a chance to be referred to new clients and better leverage your network.

Create Relevant Content

LinkedIn loves it when people engage with posts and articles on LinkedIn. This is why the best way to get noticed and increase your leads on LinkedIn is to post content regularly. You should try to put out relevant content and add value to your real estate leads somehow. By creating content based on real estate, you mark yourself as an authoritative figure, and you also further engage with your audience.

Here are a few more tips for creating real estate content on LinkedIn:

  1.  Add 3 to 5 relevant real estate hashtags to increase engagement
  2. Publish LinkedIn articles or share your blog posts on LinkedIn to grow your brand and emerge as a thought leader in the real estate industry
  3. Actively engage with people in the comments section. Share your opinions and thoughts in your posts as well as others’ post comments. If someone shows interest in real estate listings, follow up with them through LinkedIn messaging and engage with them in a valuable way
  4. It is good to share real estate listings on your profile as many people on LinkedIn are either actively looking to buy houses or likely know someone who would be interested
  5. Not all posts should be about real estate listings. If you do this too often, people may tag you as annoying and scroll right past your post. You should put up non-promotional posts that have the sole purpose of adding value to your leads
  6. Stories tend to garner more engagement on LinkedIn. Make your posts creative with storytelling!
  7. Structure your content well. Break it down into bullets and paragraphs while avoiding massive walls of text
  8. Create more fun types of content such as LinkedIn polls in order to help drive further engagement

结论

LinkedIn is one of the best ways to build your professional network, grow your brand, and generate more real estate leads. Unlike Facebook and Instagram, people on LinkedIn are genuinely looking to connect with people and learn more. So hop onto LinkedIn now, connect with people, add value to them, and then start generating high-ticket inbound and outbound real estate leads.

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想知道Kennected如何帮助您创造新的收入来源吗?请点击下面的按钮,今天就向我们的销售流程专家预约销售流程咨询。

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受到超过15,000名客户的信任,其中包括。

致:企业主和销售人员

让你的销售管道充满30-50个
每月新的高质量信息
每天不到10分钟

Kennected的软件经过验证,可以帮助企业主和销售人员使用LinkedIn自动化填补他们的销售管道。

想知道Kennected如何帮助您创造新的收入来源吗?请点击下面的按钮,今天就向我们的销售流程专家预约销售流程咨询。

预订我的线索流咨询

受到超过15,000名客户的信任,其中包括。