Search engine optimization, also known as SEO, is a widely-used tool for lead generation. It has been around for nearly as long as search engines themselves. While it is not a perfect formula, it is undeniably effective, especially for small businesses.
But the fact remains that SEO takes a long time to produce results. In a competitive landscape, you can’t just rely on SEO to do all the heavy lifting for you. You need better options.
First we will take a look at why SEO takes a long time to work—and why you need to find a better alternative. And then we’ll explore other options that you need to incorporate into your lead generation strategy.
SEO is definitely worth investing on because it can drive traffic to your website and catch the attention of potential customers. It is also a form of free marketing. You have nothing to lose from optimizing your content so that it would rank higher in search results—except for the time and energy you put into it.
Unfortunately, the downside of SEO is that it takes a while to work. This is due to a number of factors, one of which is the fact that everyone is doing it. Your competitors are all using SEO to fight for that top spot on Google. Keep in mind that there are many websites out there, and they are all using search engine optimization. Some of your competitors will have more experience when it comes to SEO.
It will naturally take a lot of time for you to build your website and your business. Don’t be discouraged by the competition, but also adjust your expectations accordingly.
In addition, technology is constantly changing. Search engines like Google, Bing, and Yahoo have control over SEO rankings. Even companies that have worked hard to achieve high rankings can be affected by changes made by search engines. There is no guarantee that SEO rules and regulations will stay the same in the next couple of years.
It is therefore difficult to predict when SEO will start producing results for your company. It is better to treat it as a long term strategy that will eventually pay off, rather than being your only hope for lead generation. If you want to get more leads now, you will have to take a more proactive approach.
Prospecting on LinkedIn is an effective alternative to just waiting for SEO to work its magic. This is because LinkedIn has a large user base that caters to professionals in many different industries. The platform is full of leads and prospects. If you can find your target audience and reach out to them, you can drive more traffic to your website and boost your sales.
LinkedIn prospecting also has the advantage of being automated. You can automate your lead generation by using automation tools. Kennected is an automation tool that brings you a steady stream of sales, connections, and appointments.
Instead of manually prospecting on LinkedIn and finding leads yourself, you can use Kennected to find the most qualified leads. Kennected uses laser accurate data to find your ideal clients. You can send automated messages using this tool as well. Kennected lets you personalize your messages so that the recipients are more likely to respond and connect with you. Kennected can also schedule personalized follow-ups to leads that have not responded.
Kennected empowers clients with its superior onboarding process and lifetime support. Book a demo today to learn more!