Cold calling, driving to different appointments, and door knocking—a lot of agents and brokers used to rely on these strategies to sell insurance. But now that we have the internet and social media, it is now a lot more effective to approach people online.
In fact, a lot more industries are welcoming the work from home setup. Insurance is only one of the many industries that embraced this style of work environment.
As more consumers begin to do their research on health insurance on the internet, it makes sense for insurance agents to show up where the people are. Selling health and life insurance online can be lucrative, especially with the right tools and the right approach.
That’s easier said than done, however, as the sales process can be complex no matter what platform you’re selling from. That’s why we set up this handy guide for selling more health insurance from the comfort of your own home.
How to Sell More Health Insurance from the Comfort of Your Own Home—In Your PJs if You Want
Even if you’re selling from home, it’s not just a matter of setting up a website and watching the sales come rolling in. For starters, you still need to convince prospects that they are going to benefit from investing in health insurance.
Agents who successfully sell health insurance and life insurance online treat it just like any other lead generation method. The only difference is that you can do all the selling and convincing even while wearing PJs. And that’s not something you can enjoy when you’re out there selling to them personally.
We highly recommend focusing on social media. It’s where the people are. It’s where they are spending most of their time online. Figure out what social media your target audience is using and concentrate your outreach there.
But for selling health insurance, LinkedIn is the best source of leads for your agency. This social networking site is built for career and business development. It is full of professionals, executives, and entrepreneurs. With a higher average salary compared to users of other social media, LinkedIn users are the most likely to afford health insurance.
LinkedIn now has over 766 million users around the world. Over 171 million of those are from the US. 90 million LinkedIn users are senior-level influencers, while 63 million are in decision-making positions. Not to mention there are 10 million C-level executives on LinkedIn. Even more impressive is the fact that LinkedIn is still growing.
LinkedIn isn’t just for recruiters and jobseekers anymore. Marketers are using it to promote their products. And you can do the same thing with insurance. Organic LinkedIn outreach gives you a ton of opportunities to connect with potential customers and get started on building those relationships.
Before COVID-19 Work from Home Was Not as Commonplace…Now It's Pretty Standard
The work environment has evolved. While a lot of industries were already starting to shift towards a work from home setup, the COVID-19 pandemic and the resulting lockdowns accelerated this process. Businesses were forced to adapt to this sudden change.
This is why working from home is now more common than it used to be. It means that selling insurance online is more effective than it has ever been. In fact, for insurance companies that don’t want to risk getting their agents sick, this setup is necessary.
With more people staying at home—and more people researching about life insurance—it is the perfect opportunity to reach out to them with your offer. Selling online means you can work from anywhere as long as you have an internet connection. So start optimizing your social media profile and website, create high quality content with relevant keywords, and prepare to do some proper outreach.
How to Sell Life Insurance Online
Attracting leads with valuable content is a good strategy for sure. But getting big traffic numbers is not enough. Your profile and website should be optimized to maximize conversion. This way, you won’t just rank high in search results, but also increase your insurance sales.
If you’re focusing on LinkedIn, a cold email outreach strategy can work well for you, especially if you’re working from home.
Identify your target audience and send them a connection request with a personalized message that compels them to answer. This engagement gives you the chance to get a conversation going that will allow you to understand your lead’s goals, pain points, and motivations. By building this relationship, you can sell health insurance in a way that appeals to their personal needs.
But imagine having to message all of your prospects manually. That will take a lot of time, especially if you have thousands of leads. That sounds tiring even if you’re doing it from home.
The good news is you don’t have to message all your prospects on LinkedIn one by one. You can use an automation tool for that, and not just any automation tool. You should use the best automation tool for LinkedIn: Kennected.
Kennected deals with all the tedious and time-consuming aspects of online outreach so that you can focus on converting your leads. You can do what you’re supposed to do: sell health insurance. There’s no need to spend hours and hours online just hoping someone would respond to your message.
You just set up a sequence with your defined target audience, for example CEOs and business owners, and then Kennected will send them your message automatically. You can use one of Kennected’s templates or set your own personalized connection request. Kennected will send them automatically, but not in bulk—and only up to 100 messages per day, so that your account stays safe.
Kennected brings you smart prospecting on autopilot. It brings you a stream of leads, connections, and meetings so you can focus on more important tasks. Imagine messaging everyone in your area that has a LinkedIn account and offering to teach them about health insurance. That’s what Kennected does.
Kennected has a lot of other helpful functions that make it easier for health insurance agencies to connect with their potential clients. We can synchronize prospect details and activity to HubSpot with a click. We can even find business emails with ease.
Book a demo with Kennected today to find out why this is the best LinkedIn automation tool for your outreach.