Driving traffic and converting leads are essential to any digital marketer or business owner looking to increase their sales. Part of a marketer’s job is to make sure people visit their website and—more importantly—take action on-page while they are there. That’s why they aim to create effective landing pages that capture visitors’ information and direct them to the next step in the sales funnel.
The good news is that it is easier than ever to drive traffic and convert those leads. Marketers now have so many tools at their disposal that can help them achieve these goals. It is very easy to set up a landing page now that you don’t have to build them from scratch anymore. There are tools for that now too.
But the question is: does this apply to marketers who are prospecting on LinkedIn? Let’s take a closer look.
Do You Need a Landing Page to Convert Leads When Prospecting on LinkedIn?
LinkedIn is an amazing social networking platform full of highly qualified leads for B2B marketers. It is the biggest platform for building professional and business relationships online. On top of that, it has over 756 million users. It’s no surprise that many marketers are prospecting on LinkedIn.
Optimizing your page or your profile on LinkedIn is one good way to attract more leads while also establishing yourself as a leader in your industry. If you have a professional-looking page, people are more likely to trust you and eventually convert into a paying customer. While you’re waiting for your LinkedIn page to attract leads, you can also take the proactive approach and reach out to your prospects—preferably using a LinkedIn automation tool like Kennected.
Even with all these marketing strategies at play, you should still have a landing page that converts your leads. This way, when you connect with someone on LinkedIn, you have somewhere to direct them to, where they can be converted.
Does Your Existing Website Convert?
If your existing website does not successfully convert your visitors, you need a better landing page. When you send traffic to your website and no one fills out the Contact Us form, that’s an indicator that your landing page isn’t working and you need one that is properly optimized.
Whether you build it on your WordPress, HTML, or whatever CMS you use, a landing page that is optimized for conversion is essential.
Top Landing Page Software
You don’t have to spend too much time or money to build up a full site or an effective landing page, especially now that there are so many tools out there that let you accomplish just that. A landing page builder is the type of software you need to convert more leads and increase your sales.
The problem is that there are too many options for landing page building software out there that it’s hard to choose the right one. But we have you covered. Kennected has listed some of the best software for building your own landing pages.
Kennected uses ClickFunnels to build landing pages, and you can tell it’s effective since we’ve already gotten the Two Comma Club Award. That’s the prestigious award given to any company who has grown their business to the 7-figure mark with the help of ClickFunnels.
ClickFunnels is a good solution for any entrepreneur who wants a simple yet effective landing page builder. It works as an “out of the box” solution, and is great for beginners and advanced users alike. Set it up in a few minutes and get those landing pages running in no time. It is easy to use and is designed for three main goals: generating leads, generating sales, and running an online event. ClickFunnels also has plenty of pre-built funnels.
Speaking of easy to use, Instapage is another good option if you want to save time and energy. As the name implies, you can launch a landing page with Instapage almost instantly. Instapage offers over 200 customizable templates for different goals, whether it is app downloads or lead generation.
You can easily customize each template, which means you can edit your landing page without having to code. It has a drag and drop functionality that’s super intuitive.
Leadpages and Instapage are very similar in the fact that they both have drag and drop functionalities. Both of these tools put a great emphasis on well-designed templates. The difference is that Leadpages is more suitable for agencies rather than high-ticket enterprises.
Leadpages has over 150 templates for you to choose from. The pages are also very mobile-friendly, so you can convert more leads no matter what device they are using.
If you are looking for a fast and flexible landing page builder, Kajabi is the one for you. You simply pick out a theme, customize it, and then publish. With just a few clicks, your landing page will be ready to launch.
Kajabi has streamlined landing page templates that cover almost all page types from sales, to policy, to lead generation. The software allows users to adjust every piece of the page until it looks exactly how they want it to look—on any device.
This is one of the best software for creating landing pages that convert. Unbounce gets its name from the fact that your visitors will not bounce and will instead be directed to the next stage of your sales funnel.
Unbounce provides popups and sticky navbars that give visitors plenty of opportunities to take action on the page. Like the other landing page builders on this list, Unbounce also has an intuitive drag and drop functionality. In terms of templates, it has over 125 customizable designs.
HubSpot Landing Page Builder
HubSpot is made up of several different tools—one of which is a landing page creator tool. Along with the emails, live chat, forms, CTAs, and blogging tools, they make up the Marketing Hub package. So if you are looking for an all-in-one solution, this is the option for you.
HubSpot’s landing page builder allows users to tie it into their CRM, which means access to HubSpot’s full suite of tools such as personalization. It only has 13 free templates, but there are hundreds more available from the HubSpot Marketplace.
What Goes into a Web Page that Converts Leads?
Building a web page is one thing: but building an effective web page that converts leads requires proper optimization. It’s no longer as simple as putting a “Click Here” button and waiting for the leads to come in. As a marketer, you need to be more strategic now.
The best way to make sure your leads convert is to add forms to the pages that are already doing well. This means you need to identify the pages that are getting the most traffic and then use them to your benefit.
Traffic might come from different places: from social media, from live chat, from your blog posts, or even from your emails. If you are prospecting on LinkedIn, you are most likely getting traffic from there too. Once you’ve identified your sources of traffic, make sure the pages they are landing on are requiring on-page action from your leads.
Optimize each step of the lead generation process.
Generate More Leads with Kennected
There are plenty of ways to generate and capture leads effectively. Since you are using LinkedIn for prospecting, you are already on the right track. Now it’s just a matter of making sure those leads are getting converted.
Use Kennected to automate your LinkedIn outreach so you can focus on converting leads. Kennected’s LinkedIn automation solution is Cloud Kennect, and it is the best automation tool for your LinkedIn outreach. Not only does it automate mundane and repetitive tasks, it also lets you focus on building relationships and establishing meaningful connections with prospective customers.
Cloud Kennect sends your connection messages automatically, but not in bulk—as if you were sending them yourself. This keeps your account safe because it means you are not spamming other LinkedIn users.
This is your new revenue engine that builds a stream of connections, leads, appointments, and meetings, all on autopilot.
Kennected was created so that entrepreneurs and sales professionals like you don’t have to waste time on manual prospecting. Turn your cold connections into sales conversations on LinkedIn using Cloud Kennect.