LinkedIn has been around since 2003, and it now has over 675 million users. This makes it the biggest online platform for professionals. It’s safe to say that if you want to use social media to your advantage, you should be on LinkedIn.
LinkedIn’s professional focus sets it apart from social networking sites like Facebook, Twitter, and Instagram, which are more focused on socialization. LinkedIn users are ready to do business—meaning the site is full of leads and prospects. It is the perfect venue for career development.
Job seekers use it to find better career opportunities, recruiters use it to hire top talent, business owners use it to build their brand, and marketers use it to boost their sales. There’s something for everyone.
So the short answer is yes: you do need a LinkedIn profile. But setting up an account and leaving your profile to act as an online resume is not enough. You need to use LinkedIn actively to get the best results.
Keep your profile updated with your latest accomplishments to establish your credibility. Post high quality content in the form of articles, press releases, videos, images, and other informative posts that are related to your niche. You want to give value to your target audience by providing content that is relevant to their interests.
Being active on LinkedIn will help your career no matter what industry you are in. Through LinkedIn, you can build your reputation and brand. You can share your knowledge and show people why they should work with you.
If you’re looking for a job, this is a good way to demonstrate your skills. If you are recruiting, you can use it to attract the most qualified candidates. LinkedIn is where you should build your community if your goal is to excel in your field