LinkedIn is an ever-growing platform that is perfect for marketers, entrepreneurs, jobseekers, recruiters, and other professionals in different industries. Designed for the specific purpose of building and developing business and professional relationships, LinkedIn is full of leads, prospects, and career opportunities.
If your company has its own LinkedIn company page, you can use it to find even more opportunities for growth. LinkedIn followers are a gold mine of leads, and you need to learn how to attract more of them to your company page. Here we will talk about a few simple things you can do to gain a bigger following.
Your company page reflects your image, and you want to make a good first impression every time a new visitor clicks on your page. Your company page should provide complete information about your business so that you can appear credible and trustworthy.
Company pages with complete profiles receive up to two times more visitors than those with incomplete information. Filling it out is a simple way to drive engagement and increase your chances of getting a new follower.
Present a clear photo that shows what your business is all about. Make sure your LinkedIn company page has your logo, company description, company size, industry, company type, location, and website URL. What your prospective followers are looking for is legitimacy.
Having a complete profile is critical for your brand image because it projects professionalism. Profile visitors can get all the information they need to connect with your company when they are ready.
Optimize your profile with relevant keywords so that it can rank higher in search results. This helps your target audience find you when they use search engines.
Another tip is to edit your email signature to include a link to your LinkedIn company page, to serve as free advertising. Don’t think of LinkedIn as a separate entity from your other social networking profiles. You can get better results by using different social media to promote your company page.
You can gain followers at least six times faster by posting on LinkedIn at least once a month. Keep in mind that this is the bare minimum for content, because you want to be as active as possible. To attract more followers, you need to establish yourself as a thought leader in your industry.
Don’t just post content: post high quality content that are relevant to your target audience’s interests. Consistency is the key. If people see you posting informative videos, images, and articles that catch their attention, they are more likely to follow you.
LinkedIn content performs well if they have a descriptive caption and an eye-catching image. Hashtags are also great for reaching new audiences who are interested in your topic.
Company pages with at least 150 followers typically get five times more company page views than those with fewer followers, so try to get your numbers up as quickly as possible. Aim to post at least once per week to keep your followers engaged. Set up a posting schedule to maintain that consistency.
Publishing high quality content boosts your visibility, effectively increasing your engagement. Keep your audience interested by regularly posting content so that they will check back often for new ones. Additionally, when your followers engage with your content by commenting, their connections will see the activity in their feed, further increasing your visibility to potential followers.
Share your content with as many relevant groups as possible to maximize your post’s reach.