If you’re running a small business, you’ve probably heard of HubSpot. But since you’re reading this, you’re probably not sure about what it does. We’re here to help.
HubSpot has a ton of features and functions, so it’s actually hard to describe everything it can do in just a few short sentences. That’s also the reason why so many people are confused about what exactly HubSpot is.
To put it simply, HubSpot is a CRM platform, a website builder, a content manager, an email marketing tool, and many more—all rolled into one. We know that large companies use HubSpot to manage their continuous stream of leads and clients. But today we’re going to talk about whether or not HubSpot is a good fit for small businesses too.
Is HubSpot Good for Small Businesses?
HubSpot is a CRM platform that can help businesses grow through inbound marketing—no matter what size the business is.
For those of you who are not familiar with CRMs, a customer relationship management tool is designed to help you keep all your customer and company information in one place. As your business grows, you will have more and more names, emails, and phone numbers to keep track of. You will also have to remember every conversation you’ve ever had, so you can keep giving value to them.
If you have multiple members in your team, you need to make sure everyone has access to this information. That’s what a CRM is for. It aligns your different departments so that you are all on the same page.
Although it started out as CRM, HubSpot has expanded significantly over time.
On top of all its benefits, HubSpot can also be used for free. You don’t have to spend anything. Although it has advanced features that are only available once you go premium, small businesses can still thrive even with the free version of HubSpot.
In fact, if this is your first time using a CRM, and you’re running a small business, we recommend going for the free HubSpot plan first. This way, you can get the hang of the platform and really see for yourself what it can do for you.
HubSpot has three main software hubs for Marketing, Sales, and Customer Service. The Marketing Hub is designed for email marketing and creating landing pages—among others. The Sales Hub is equipped with tools that allow you to keep track of deals, make calls, and score leads. Finally, the Service Hub is made of tools that are designed for building and managing customer relationships.
All of these hubs are available for free, but there are also paid tiers: Starter, Professional, and Enterprise. You can purchase any hub in any pricing tier you need. This lets you pick and choose the right plan for your business and your specific needs.
So if there are features that you want to get out of your HubSpot experience, you will eventually want to upgrade to a better HubSpot plan. But regardless of how you approach HubSpot, this is one platform you can definitely use to grow your business.
Is HubSpot Easy To Use for Non Tech People?
Compared to other CRMs, HubSpot is actually one of the easiest platforms to learn and use. It has a simple and intuitive layout that lets you find every tool you need when you need them. Signing up for HubSpot is as easy as filling out a sign-up form.
But mastering HubSpot is another thing. With all the tools that are made available to users, it’s no surprise that beginners can feel intimidated or overwhelmed by everything HubSpot brings to the table.
Fortunately, there are tons of online resources that you can use to learn HubSpot.
The HubSpot Academy is a fantastic resource if there’s something about the platform that you don’t understand. HubSpot Academy is an online learning platform that teaches you how to use HubSpot, among other things. These are on-demand video courses that cover a wide variety of topics including digital marketing and website design.
These video courses take only a few hours to complete. After that, you can take an exam to finish the course and acquire a HubSpot certification. Being HubSpot certified is one good way to boost your credibility and show that you are an expert in your field.
But if you really want to master HubSpot, you should hire a HubSpot Certified Partner like Kennected. HubSpot partners can teach you how to utilize HubSpot so you can get the best results for your business.
A HubSpot partner is an agency that works closely with HubSpot to sell, maintain, and guide users of the CRM. These digital marketing agencies, including Kennected, have additional tools and knowledge that help them serve other HubSpot users.
This can actually save you money because it is much more affordable than going through the HubSpot onboarding process. And it definitely beats having to learn HubSpot on your own.
HubSpot partners can lead the way, leaving no room for trial and error. Hiring a HubSpot partner also lets you save time—which, as we all know, is your most valuable resource. You can put more time, energy, and focus on profitable activities.
If you are looking to hire a HubSpot Agency Partner to help your company, call Kennected! We can help you use HubSpot to start growing your small business.