First things first: you need to optimize your LinkedIn business profile. It needs to establish what you do and how you can help your clients. Your LinkedIn page is there to demonstrate your value and amplify your online presence.

Optimize your LinkedIn company page with the appropriate profile picture and banner. Then write a compelling business description that includes relevant keywords.

The next step is making meaningful and valuable marketing content. Growing your digital marketing agency is not all about getting advertisements. You can promote your brand for free by sharing useful content that your target audience can benefit from. You can create your own original content so you can monetize it, but you can also share curated content to keep your audience informed.

When making your own content, incorporate SEO into it so that it can rank higher in search engine results and promote your brand even further. SEO, or search engine optimization, involves the use of relevant keywords to help your content rank higher. This is a long term strategy that can pay off in a huge way, so keep it in mind when making content.

Lastly, try to make the most out of LinkedIn’s social aspect. At the end of the day, it is still a social networking site, and that is one of its greatest strengths. You can create opportunities for your agency by networking and connecting with the right people.

Your team members are your strongest allies in boosting your page engagement. Encourage them to promote your brand across their networks to attract more people.

Nowadays, most companies are shifting to the digital world—and you need to adapt to these changes in order to keep up.