What Is It Like Working In Tech Sales?

Table of Contents

Tech sales offer many benefits for your future career and pocket, but come with a need for patience and excellent communication skills.

Whatever route you take, a career in the technology industry is fulfilling, fascinating, and full of opportunity.

And yet many people without a technical background never consider a career in tech.

Here are the top reasons why tech sales might be the right career for you:

What Are Technology Sales?

When sales reps say tech sales, they mean business to business software-as-a-service sales, frequently shortened to B2B SaaS sales.

(You’ll get used to all the acronyms if you aren’t already.)

A B2B company — including many of the awesome tech companies in Satellite’s hiring network, like Firstbase and Agora — sells products to additional businesses rather than directly to consumers.

A typical B2B SaaS company offers subscription-based software for a monthly fee. Shopify and Salesforce are two examples.

Start filling your sales pipeline today

Why You Should Consider A Career In Tech Sales

In a tech sales position, sales pros will be responsible for connecting consumers (which could be individuals or other businesses) with technology that can help them solve a specific problem.

Exactly what type of tech you’re selling—from actual hardware to software or other services—will vary depending on the company you work for.

We’ve compiled a list of reasons to pursue a tech sales career:

Job Outlook

Tech is the fastest-growing industry in the world. Tech sales are one of the best industries you can be in because the technology industry is constantly expanding.

As the tech industry grows, firms need more and more customer-facing roles that liaise with customers and translate their products into earnings.

For this reason, “salesperson” is the single most in-demand job title globally, according to LinkedIn. ‍

A 2021 study by Merchant Machine analyzed 1,360 of the fastest-growing corporations across Europe and the U.S. and found that more of these companies were tech companies than any other industries (the following fastest-growing industries were support services and construction).

Specifically, SaaS and IT business models disrupt and replace traditional brick-and-mortar businesses.

The global technology market is jaw-dropping at $5 trillion today and is projected to have a 5% compound annual growth rate through 2024.

This means you have the potential to make a lot more money, but it also means there are more sales jobs available – especially in the U.S.

There will likely always be a need for sales jobs.


If you’re looking for industry opportunities, you’ll struggle to find more options than a career in tech sales.

The industry spans various sectors, including software, IT, BioTech, EdTech, FoodTech, GreenTech, Fintech, CleanTech, etc.


Working in a sales team with a common shared goal will benefit your teamwork skills. You’ll likely work together to deal with issues and become better.

You can transfer this skill to any sales job or career.


Working as a salesperson for a technology company can allow building relationships with various people from different industries and companies.

Building professional relationships with other technology experts can help salespeople find other job and advancement solutions.

The career benefits are endless.

The Impact

You’re not so much selling as you are consulting. Like we said before, tech sales aren’t about trying to sell solutions that no one needs.

And knowing that you’re offering your clients real value is one reason our sales reps find the career opportunities so fulfilling.


Digital sales as a career isn’t a typical 9-5 job, and salespeople can build your hours to fit your schedule.

Many tech sales professionals will set their daily schedules, and if they hit their targets and sales quotas – companies are more than happy to allow them to do so.

Tech sales employees can also work as much or as little as possible.

The Pay

In booming industries, the harder you work, the more you can make.

A paycheck may not be everything — and a sales job delivers plenty of fulfillment beyond the paycheck — but the salary is an essential factor to consider when picking a career path.

CNBC ranked software sales as one of the seven highest-paying jobs in the U.S., with a Glassdoor salary range of $50,000-$141,000.

Business Insider called tech sales “ the most in-demand ” job in the tech industry. Tech is constantly evolving and reinventing itself. Technology rules the startup world. 

The pandemic caused 76% of companies to create long-term IT changes within their business, providing enormous opportunities for people in tech sales.

Plus, if you’re a new graduate, you can enjoy excellent salaries in a tech sales career.

COVID also fueled the growth of many tech-enabled industries like Ed-Tech (education), Health-Tech (health care),  and Fin-Tech (financial services).

Tech is the most lucrative of all sales positions. If you’re to choose the industry that will be the most lucrative for you and your family, look at tech.

New cloud-based technologies and a modernized world have fueled tech startups, driving growth.

Since 2007 tech startups have increased by 47%, and 1.35 million tech startups are launched per year.

Start filling your sales pipeline today

Starting In A Tech Sales Career

You’ll need to start as a business development rep or with account executives and work your way to an account executive position. This usually takes between 1-2 years.

You need to do 12-18 months as a sales representative to make the big bucks.

From then, the career path depends on your interests and strengths.

The skillset you acquire will be so complete that you’ll be able to transition to managing bigger accounts, and leading a team as a sales manager.

Hiring Process of Tech Companies

The tech industry can be intimidating and leave many wondering how to get into software sales with no experience.

Fortunately, this is another upside of a career in tech sales: There’s a low barrier to entry.

Good salespeople come from diverse backgrounds, and companies know it.

You don’t need specialized training to break into it.

Some people begin their sales careers with an undergraduate degree in marketing or business. Still, just as many sales professionals launched their careers at training programs like Satellite.

Rather than a degree, companies look for soft skills such as resilience, a continuous learning mindset, and passion and drive to succeed.

You’ll need excellent communication skills to succeed and work with people. For example, a tech sales career offers employees the chance to grow their communication skills.

You’ll sell technical products and services to businesses and clients. In turn, you’ll learn how to communicate with people.

There are no strict formal criteria you need to meet to work as a tech sales professional, which means people with diverse backgrounds and experiences can truly be successful

Start filling your sales pipeline today

The Challenges of Working In The Tech Industry

In a fast-paced field, technology sales do have a few challenges.

These include staying on top of ongoing product updates, sourcing and connecting with potential customers, ensuring that clients are satisfied with their purchases, and problem-solving the issue when they’re not.

Although these challenges are part of the day-to-day life of almost everyone working in technology sales, they’re also fairly straightforward to overcome.

Working At Kennected (The Dream Job)

Today, tech sales are all about getting to know your customer, building a relationship, and helping them solve their problems.

The new generation of tech sales professionals are intellectually curious, driven not exclusively by money, but out of a passion and a desire to solve meaningful problems.

We define success as relationships, not revenue. However, revenue has been a significant factor in our growth.

Kennected is consistently hiring for the tech sales job in the Indianapolis area. While you’re on the site, check out Cloud Kennect if you want to increase your lead generation.

Schedule a Demo -
Grow Your Business

Subscribe For

Get started with Kennected today!