Everyone has a personal brand—whether they know it or not. Your brand is the impression you leave when you interact with other people. It’s the way you carry yourself, the way you act, and the way you communicate.
But if you are a business owner, cultivating your personal brand is very important, and today we’re going to talk about why.
Before we proceed, do a quick Google search of yourself and take a look at what pops up. This is the first impression that you make when people look you up online. You want to make sure that the image you have is a good one, because you can’t get a second chance to make a first impression.
Here we will discuss why personal branding matters and how to grow your brand online.
What is a Personal Brand?
Branding is the practice of creating a distinct identity for yourself or for your company to make it easily recognizable. For jobseekers and employees, it helps them get an edge over the competition. A lot of recruiters are using social media to assess candidates.
But for business owners, it allows them to create an even bigger impact.
Your personal brand is how people perceive you. Amazon founder Jeff Bezos once said: “Your brand is what people say about you when you’re not in the room.”
Branding isn’t just about using logos and colors anymore—although that’s still a big part of it. It’s more about highlighting the qualities that make you who you are. It involves advertising, reputation management, customer service, promotional merchandise, etc. These elements come together to make a cohesive and identifiable brand.
Building a strong brand takes a long time. If you want your brand to be a true representation of your business and its value, you need to start developing it today.
Here is Why You Should Have a Personal Brand
First impressions matter, especially if you are trying to sell a product or service. If your brand is authentic and transparent, leads are more likely to place their trust in you. This is why a strong brand should reflect the value you provide.
Customers only care about brands that they can understand. Your business will not thrive unless you can get your story out there and convince people to listen. If your branding resonates with them, they will stick around and become loyal customers.
Branding will also differentiate you from the rest of the competition, allowing you to attract the right audience. It will also make your business more memorable, which will help your company in the long run.
By building that familiarity, you can establish yourself as someone who is trustworthy and reliable. More people will talk about your business, and you can reap the benefits of word of mouth marketing. This can only happen if people understand what it is you are offering and what makes you different from the crowd.
Branding allows you to create a strong emotional connection with your customers. Not only does it attract new prospects and leads, but it also helps strengthen the relationship you have with existing customers. It goes without saying that loyal customers are valuable.
Your personal brand also affects the way you communicate with your audience. This means it will affect the way you advertise your products and services, and also the way you talk to your leads. Having that one consistent “voice” will make your brand memorable because customers always know what to expect from you.
Overall, a strong brand will make your business more desirable to your target audience. You can increase your revenue just by using branding alone. Branding helps you gather loyal customers and build your own community.
Your personal brand will make your business more valuable in every way.
Consistency is the Key
When it comes to personal branding, Oprah Winfrey is the queen. And her success can be attributed to the fact that she has always stuck to her brand. Oprah always challenges her viewers to live their best lives and bring out their full potential. She has built an empire using this message.
You can apply the same principle to your own business by creating a message that resonates with you and centering your brand on it. The message should be something you care about, because authenticity is very important when it comes to branding. You need to be your genuine self or else your brand will fall apart.
Consistency is important when you’re building a memorable identity. You need to have the same message, same tone, and same voice across all of your social media profiles. Your brand should shine through every single one of your content, to make it easier for people to remember you.
Your logos and colors will play an important role in creating that mental image of what your brand is all about. But if you’re not consistent with your messaging, it will be hard for other people to get invested in it.
Make sure the information and content you are sharing across social media channels are all consistent. Otherwise, people may question your credibility.
If you want to introduce more people to your brand, use Kennected. Kennected is a LinkedIn automation tool that puts your prospecting efforts on autopilot. Imagine being able to send personalized messages to every single one of your target demographic that has a LinkedIn account. Kennected makes it possible.
When people connect with you on LinkedIn, Kennected brings you their email address, phone number, company website, and other important information right in the Kennected dashboard. You can also send personalized messages and follow-ups so you don’t come across as spam.
Kennected saves a lot of time and energy, allowing you to focus on more important things—like talking to your leads and converting them. It’s about being everywhere your ideal potential customers are. Kennected can help you grow your business.
Use Kennected to get a steady stream of leads, connections, and meetings, all on autopilot. Book a demo with Kennected today to learn more!