Your LinkedIn company page is the best online space to promote your products and services, promote new talent, and share important updates. You can use it to develop your brand and expand your network.
What many LinkedIn users don’t realize is that their company page has a hidden gold mine of opportunities and connections: their follower list. Some people don’t even know they have followers on LinkedIn.
But tapping into this resource is a good way to gain valuable new leads and find prospects. Here we will talk about how to check who’s following your LinkedIn company page.
How to View Your Company Page Followers on LinkedIn
LinkedIn lets you view your company page followers. To view your followers, simply click on the ‘More’ button, which appears as an icon with three dots on any LinkedIn post. Then click on “Improve My Feed”.
Near the top of your screen, you will see your number of followers. Click the Followers tab and you can scroll through the list of people who currently follow you. You can also click ‘Done’ in the top right corner of the page when you want to return to your feed.
Whenever someone follows your company page, LinkedIn gives you a notification. Having followers is beneficial to your business because it means people are interested in seeing your public posts and articles. It also means that people see the value of the content you share on the platform. These people can become leads and eventually be converted into loyal customers.
You can also view other important analytics such as your follower count over a selected period of time, and your follower demographics by location, seniority, job function, industry, and company size. These demographics are extremely insightful. Based on these demographics you can tweak your content to suit your audience—or change it in order to attract the kind of followers you seek.
Followers and connections are not the same. Connections are people who are already in your network, while followers are LinkedIn members who are simply interested in the content you publish. Some followers are interested in your brand, or want to join your company. In other cases, your competition may also follow your LinkedIn company page to get some insight.
Transforming those people who are genuinely interested in your content into paying customers should be one of your goals. These leads are already paying attention to your product and your brand. Converting them shouldn’t be as hard as converting someone who is completely foreign to your company.
Now that you know who is following you on LinkedIn, it is time to connect with them. Make sure you personalize your connection request so that your follower doesn’t think you are spamming them. Luckily, you can automate your LinkedIn outreach using Kennected.
Kennected is a LinkedIn automation tool that lets you set up and send automated messages. You can personalize your messages with Kennected to increase your chances of getting a response. You can also use it to automatically send follow-up messages, which you can also personalize. Kennected brings you a steady stream of connections, sales, and appointments so that you don’t have to waste your time manually prospecting on LinkedIn. Book a demo today to learn more!