What Is LinkedIn And How Does It Work?

When it comes to building professional relationships, expanding your network, and finding more career opportunities, LinkedIn is one of the best resources online. LinkedIn is the biggest social networking platform for professionals, with over 675 million users.

But many people still don’t understand what LinkedIn is and what it is for. So here we will discuss everything you need to know about LinkedIn’s function and benefits.

What is LinkedIn?

LinkedIn is a social networking site similar to Facebook, Instagram, and Twitter. But unlike those networking sites that are focused more on socializing casually, LinkedIn is geared towards professional connections. It is a social network for the business community.

Founded in 2002, LinkedIn is a place for professionals to connect with past and current colleagues, increase their business connections, network within their industry, and even search for new jobs or employees.

How Does LinkedIn Work?​

LinkedIn profiles are resume-like pages that allow other members of the site to learn more about their business background and areas of expertise. LinkedIn users can also post other relevant information such as their organizations, groups, etc.

Once you’ve created a profile, you can add other users to your network; post status updates, and communicate with fellow members.

On LinkedIn, you can’t just become “friends” with anyone and everyone. It is more interested in building strategic relationships. This is why your LinkedIn network is less about the number of connections you have, and more about the type of connections. LinkedIn stops showing your actual number of connections once you have over 500 because it is all about quality, not quantity.

While the site has some advertising, it is not as invasive as other social networking sites.

You start off by connecting with LinkedIn users you know, and through them build a larger network. It could help you find work or clients, build partnerships, gain resources, etc. Marketers use it to build a customer base, for example.

What Does LinkedIn Do for Users?​

With LinkedIn, you can keep in touch with former colleagues or classmates. With people changing jobs so often, it is sometimes hard to keep track of your entire network—but LinkedIn makes this process easier.

Another one of LinkedIn’s primary functions is helping people search for jobs or new employees. LinkedIn lets users search thousands of employment listings, or even post job openings themselves. Hiring managers use LinkedIn to find the most qualified candidates with suitable skill sets and experience.

Why Do People Use LinkedIn?​

LinkedIn’s massive user base is the best place to find leads, prospects, and career opportunities. This large platform lends itself to marketing, especially for B2B businesses. Because of its focus on professional connections, LinkedIn is a great lead generation platform. Here you can find potential clients and customers by industry, company, job title, and more. If you can identify your target audience, chances are, you can find them on LinkedIn.

Can You Make Money Posting on LinkedIn?​

There are plenty of ways to make money on LinkedIn, as long as you’re creative. With its ability to expand your network, LinkedIn can help you boost your sales.

Posting content on LinkedIn is a great way to provide value to your target audience and establish yourself as a thought leader in your industry. This way, you can gain their trust more easily and find more customers. The more you put out there through content sharing and engaging in conversations, the more leads you can find.

As an excellent lead generation tool, LinkedIn can help you make more money, no matter what industry you are in.

LinkedIn can also be used to establish, expand, and promote your professional brand. Your brand is the persona you portray to potential customers, employers, and clients. It is how they perceive you and your professional value. If you maintain a level of authenticity and express it through your brand, more people will want to connect with you.

Who are the Most Influential LinkedIn Users?​

Speaking of establishing a brand, some people are able to gain a significant following on LinkedIn and gain the “Influencer” tag. These are the users who are making the most out of LinkedIn to maximize their marketing efforts.

In 2019, LinkedIn compiled a list of their top influencers based on the engagement they receive on their content, including comments, likes and shares. LinkedIn also considered follower growth, quality of content, and diversity. Based on those factors, the top 3 influencers for that year were Melinda Gates, Adam Grant, and Sara Blakely.

Popular brands are also making use of LinkedIn’s massive outreach. The top 10 most followed LinkedIn pages include TED Conferences (with 12.5 million followers); Google (12.1M); Amazon (8.6M); LinkedIn (8.2M); Microsoft (7.8M); IBM (6.4M); Unilever (6.2M); Nestlé (6.0M); Accenture (4.4M); and Facebook (4.4M).

Professionals and companies alike are using high quality content such as blog posts, press releases, videos, and images to drive views and start conversations. It only goes to show that when used properly, LinkedIn can give users the boost they need to achieve their professional goals.

To take your LinkedIn lead generation efforts to the next level, use Kennected. This automation tool helps you create a stream of sales, connections, and appointments by bringing you the most qualified leads. Kennected uses LinkedIn’s data-rich filters to get you in front of your ideal targets. You can also use Kennected to reach out to more people at scale using personalized automated messages.

Book a demo with Kennected today to learn more!

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