What Is The Best Platform For Lead Generation?

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As LinkedIn’s #1 lead generation tool, Cloud Kennect is easily one of the best, if not the best, lead generation software tools available. Don’t take our word for it, check out what people are saying on Social media and review sites like G2. Our platforms allow our users to generate leads, build relationships and drive revenue into their business in less time than things like paid ads, social media posts and SEO.

How difficult is it for your organization to drive new leads? If you’re like 34% of today’s marketers, it’s one of the most challenging feats to pull off. Lead generation tools especially SaaS tools help scale the process.

Maybe you tried the latest methods and tactics, but still aren’t getting the desired results. Not to worry — we’ve got you covered. Our roundup of the top-performing lead generation tools is pretty all-encompassing, whether you’re a b2b or b2c sales team.

In this blog, we’re going to dive into B2B lead generation. The top lead generation tools for b2b sales organizations have to do a few things right.

  1. Help you find your ideal target market

  2. Help automate the outreach process

  3. Capture the prospect’s data, like name, email, phone number and more

  4. Export that data into a CRM like Hubspot

  5. Help you leverage the automation aspects but still teach you how to use social selling to build authentic conversations and relationships. Never forget, people buy from people.

The best lead generation tools make it easier to increase your customer base and maximize sales, while also integrating with existing marketing or CRM software for better analytics and KPIs.

What Is A Lead Generation Tool?

Lead generation tools also called lead generation software help businesses to automate lead generation activities such as contact management, lead segmentation, form customization, surveys, social media marketing, lead assignment, and post-sale follow-up.

Enterprise organizations look for lead generation tools that their sales teams can leverage to get more done. At Kennected our motto is “Save Time. Simplify Opportunity”. We developed our flagship product, Cloud Kennect to do just that.

Lead generation tools allow users to create web forms that capture leads data from company websites and social media sources.

Visitors to these pages might be required to complete a contact form to access restricted or gated information, such as pricing. The best lead generation tools, also offer fantastic customer service, one of the things Kennected is known for.

Lead generation software often offers you beautiful and high-converting customizable forms to capture leads from websites. Of course, this depends on the platform. Not all lead generation tools offer form capture functions. Some help generates leads by initiating automating prospecting, pulling data or helping you target website visitors on other platforms like social media marketing and retargeting ads.

You can use lead gen SaaS companies to collect lead data from third parties.

The software can seamlessly integrate with your other business tools without requiring any coder. Most well-known companies on this list offer API integration.

Start filling your sales pipeline today

Why Are Lead Generation Tools Important?

Getting qualified leads cannot be overstated, as they are the ones that have the highest chance of turning into customers.

Lead generation tools are essential for capturing your audience’s interest and contact information.

It’s an automated process, so you can focus on developing campaigns, not manually inserting lead data.

Leads also need to be continuously generated through various marketing campaigns, which explains why it’s vital for marketers and business owners to find a good lead generation tool.

Marketing tools help increase traffic from paid and organic searches to increase on-site leads.

Lead management software can be the missing link between the relevant departments in an organization.

Generating quality leads is the lifeblood of a business, and the right lead generation software can help achieve this.

Lead management systems may not be the end-all solution.

Still, they can help bring order (and sanity) by helping you collect data from separate sources like social media platforms, e-commerce sites, and more – all in one place, where you can access them without difficulty.

You can easily search for free lead generation tools and stumble upon lists boasting 30, 40, 50, or more tools you “have to try” — but don’t let your FOMO get the best of you.

There are great free tools out there, but it takes a lot for a zero-cost tool to work well and deliver results, so only some companies can pull it off.

What Makes A Good Lead Generation Tool? B2B Lead Generation & B2C

You want a lead gen tool that doesn’t come with many “chores.” It should automate marketing efforts and not require a bunch of coding on your end.

The more user-friendly and intuitive it is, the better.

Drawing potential leads calls for an intelligent approach where you choose leads based on their interest and behavior patterns best complementing your product or service.

Lead generation software helps you automatically generate leads from multiple channels and direct the leads towards your marketing or sales team for conversion.

What Are The Top Lead Generation Software Tools? Lead Capture Software

When it comes to lead generation software, most people think that the best lead generation tools = more money. These are often the same people who bring “Tofurkey” to Thanksgiving.

The truth is, there are hundreds of free lead generation tools out there — and most of them are about as tasty as Tofurkey. Ignore those people. They can’t be trusted.

Lead generation software comes in many forms and serves many different purposes. You’ll find some that offer better features in certain areas than others.

As leads can be collected from multiple channels including website forms, direct mail, phone calls, and virtual events, make sure your lead generation software integrates with applications such as Google and Facebook ad builders, your CRM tool, and multiple social media channels.

This facilitates effective sales pipeline management.

While there are various lead generation solutions in the market, choosing the right one for your specific organization is key.

A powerful lead generation tool should provide new potential customers, partners, and stakeholders.

Every industry and company can benefit from incorporating lead generation strategies, including individual marketers, startups, and large corporations.

A good lead generation platform helps you with lead scoring, conversion rate optimization, lead nurturing, customer engagement, etc.

We’ve listed the best lead generation tools available.


Having a way to capture leads on your website is easier with tools like LeadPages. With this, you can create custom landing pages for specific audiences.

Then it connects to your other software, so the leads drawn in are funneled into your CRM.


Sleeknote is a lead gen tool that helps online brands convert their website visitors into subscribers and customers using pop-ups, forms, widgets, gamification, etc.

Agile CRM

Agile CRM is a cloud-based lead generation tool and customer relationship software that helps small and medium-sized businesses.

This solution provides contact management, telephony tools, appointment scheduling, marketing automation, project management, etc.

This solution makes it easier for companies to thrive and succeed.


OptinMonster is the best lead generation software for bloggers, eCommerce websites, marketing agencies, and small businesses.

It is a lead generation software tool that makes it easy to capture, share and manage marketing leads.

It provides high-converting mobile-friendly forms and uses behavior detection rules to find success.

OptinMonster further provides access to real-time stats to help you plan the future course of action.

You can also split test different layouts, headlines, and content in real-time to check what performs the best. This will help you convert more leads into permanent subscribers.

OptinMonster’s most prominent features include:

  • Pre-designed and customizable lead capture forms.

  • Drag and drop builder to make customization easy.

  • Detailed analytics and insights.

  • Real-time behavior automation.

  • 26+ animation and sound effects.

  • Times display control.

  • HTML elements and JavaScript variables.

  • Onsite Retargeting and personalization.


ReferralCandy is an excellent e-commerce tool for generating leads.

As its name suggests, it’s centered around helping businesses generate leads and sales by offering its customers discounts for sending new customers their way.

It’s offered as a free 30-day trial which you can use to test out its features that include email campaigns and data-driven insights dashboards.


Sendoso is a B2B sending platform designed to enhance account-based marketing. It’s proven to help engage, acquire, and even retain customers.

So not only does it generate leads, it helps to keep them around for the long-term. You can request a demo to see how it works.

Then when you’re ready, you can speak to a rep to receive a custom quote.


Mailchimp is an email marketing service that helps you generate leads, gain email subscribers, send emails, and even create websites.

Email marketing tools create nurturing campaigns to keep prospects engaged and moving through the buyer’s journey.

It displays customer data, marketing channels, and insights in a single dashboard to streamline your marketing.

It’s suitable for small businesses and helps create landing pages and connect data to customer relationship management software.


HubSpot provides an all-in-one platform of tools to help businesses generate more leads for their business.

It’s a bit of a Swiss army knife, combining sales, marketing, and customer relationship management all on a single platform.

Forms, creating landing pages, email marketing, SEO tools, social media marketing, blogging — it’s all available in the software to generate leads and grow your business.

The dashboard also lets you monitor the number of sales calls, emails, meetings, and tasks completed by each sales rep.

Its inbound marketing makes businesses appear online, converting website traffic into leads and customers, and optimizing strategies based on the results.

It is cloud-based and helps companies of all sizes. The software should help both sales and marketing teams.

Plus, analytics tools are baked right in, so you can measure and continually improve your B2B lead generation efforts.

Sign up for free, and enjoy the benefits of using all-in-one lead generation software.

We call it one of the best lead generation tools because we recently switched to HubSpot, which has been a blessing.


MobileMonkey’s omnichat technology makes it easy to send out SMS promotions, surveys, and other marketing collateral to target audiences.

Of course, they’ll have to opt in to receive messages from you. Otherwise, your brand will become an annoyance.

With this platform, you can chat live with website visitors, and send messages on Facebook and Instagram.


Unbounce allows integrations with marketing automation or CRM tools like Salesforce, Mailchimp, HubSpot, etc.

Its script manager also enables integration with Google Analytics and Facebook Pixels. Besides, you can connect with Zapier and Webhooks to allow thousands of other integrations.

Plus, they cater to all PPC, social ads, and email marketing campaigns.

Quiz Maker

Quiz Maker is one of the easiest and most effective lead generation tools today.

Quizzes created with ProProfs work as lead magnets and can be easily integrated with popular marketing automation tools like MailChimp, Salesforce, ActiveCampaign, etc.

The easy integration with marketing automation tools makes running marketing campaigns a breeze.

Using the ProProfs Quiz Maker, companies can create viral lead quizzes with personalized results easily shareable on social media to fetch qualified leads.


ActiveCampaign is an all-in-one CRM, email marketing, and marketing automation suite. This isn’t a Jack-of-all-trades piece of software, though.

ActiveCampaign is one of the best providers in all three categories, and its automation features, in particular, are hard to beat.


With Heyflow, businesses can easily create sign-up funnels, lead-generation flows, multi-step forms, and interactive click flow to convert website visitors into leads, sign-ups, and sales.

Analyze the performance of your flows by natively integrating with the marketing tools growth marketeers need. Built-in Germany, hosted in Europe, and 100% GDPR compliant.


Gleam enables you to create contests for various purposes, such as contests to increase engagement on Facebook, Twitter, Pinterest, Eventbrite, etc.

It also integrates with various platforms, including CRMs, social media, and email marketing tools.’s incredible CRM is easy to use and fully customizable to meet your team’s needs, keep you aligned, and manage lead relationships at scale. helps you efficiently manage all your leads, customer relationships, sales pipeline, and tasks in one place to focus on closing more deals quickly.


Pipedrive is a CRM and sales pipeline management tool for small and medium-sized sales teams. It’s built hand-in-hand by hardcore salespeople and ex-Skypers.

Pipedrive organizes leads, so you’ll always have a great overview of sales and focus on the important deals first.

When firing up Pipedrive, you’ll always land on a single, streamlined view of your sales process. It gives clarity, and gets your team on the same page.

Your emails, calls, and progress are tracked automatically. Pipedrive clears the way, so you can focus on doing what you do best.


LeadsBridge is an all-in-one lead management software that offers tools to connect all your lead generation sources with over 240 platforms.

It provides a top-notch support service to help marketers avoid any flow interruption and makes it easy to sync CRM/Email software clients.

Lead Forensics

Many potential leads are on your website, yet only a handful fill out your inquiry forms.

With Lead Forensics, you can still learn about your visitors via their IP addresses. This will determine what companies they work for (in real-time).

When armed with this information, you can alert your sales team to reach out to the hottest leads via LinkedIn or email.

The potential of getting more conversions increases because these leads are already familiar with your business. There’s no cookie-cutter price for this platform.

So you’ll have to contact them to receive a package tailored to your business.


Driftrock provides integrations to all the major CRM, email, and analytics platforms. One handy built-in feature with Driftrock is lead validation.

You can check if email, phone, and address fields are valid to avoid wasting sales team time, and optimize for better quality leads.


MaxTraffic is a complete on-site marketing tool that uses web push notifications, promotional overlays, and exit intent to generate more leads.

Preferred by marketers, this solution helps in customer segmentation, A/B testing, analytics, customer profiling, lead capture, lead segmentation, etc.

It makes the work more accessible for small businesses to have better sales growth.

Cloud Kennect

With the power of social media, Kennected has made the lead generation process easy.

With sales automation, users can customize LinkedIn messages to send to prospective customers, new leads, or simply network.

Why is it the best lead generation tool? Cloud Kennect does all the hard work for you, so you have more time to do what you want.


Albacross is all about identifying potential leads visiting your website in real-time and recognizing their navigation habits.

This tells you the best way to act on the patterns you observe.


Leadfeeder is an online business platform that helps identify potential customers, acquire leads, and target customers to close sales.

It offers four effective solutions: lead generation, account-based marketing, website visitor tracking, and sales prospecting.

Turnstile Email Collector

Turnstile is a simple feature offered by Wistia, one of the most popular video hosting companies for B2B brands.

Turnstile’s main goal is to collect potential customers’ names and email addresses for you and your business after someone has finished watching a video.

You can turn these engaged visitors into valuable leads by offering an email collector at the beginning, middle, or end of your video.


Kartra, the all-in-one business platform, makes it easy to capture new leads and grow your business with Kartra’s professionally-designed and pre-built opt-in forms.

Choose from 50+ templates, dozens of custom fields, and single or double opt-in permissions.

Kartra forms are GDPR compliant and auto-detect your visitor’s geolocation and prompt the mandatory permission checkboxes when necessary.


Datanyze, which will help you save time prospecting for new leads.

Datanyze is an outbound sales tool designed to help software and tech companies save time prospecting.

The main benefit of Datanyze is that it shows you the technology used by your prospects – and even helps you find new prospects based on what technology you use. is a valuable tool you can use to manage the entire account-based sales process.

Especially if you integrate it with data-enrichment tools like, which provides further insights about your prospects.

This platform has a sales dialer, real-time enablement, email sequences, sales engagement, task management, tracking, and AI-driven reports.


Turn website visitors into sales calls. Use CallPage and provide an immediate free phone callback to your leads in 28 seconds.

CallPage is an industry leader in providing automatic callback software and call tracking solutions.

LinkedIn Sales Navigator

If you’re using LinkedIn to connect with B2B audiences, this tool is for you.

LinkedIn Sales Navigator enables you to target specific people and companies, track leads, and engage with prospects.

Start filling your sales pipeline today

Landing Pages

These lead generation software tools will allow you to create custom landing pages and lead capture forms on your website.

These are useful when getting visitors to sign up for an ebook, a demo request, or a sales call.

Let’s talk about the landing pages since they’re the true conversion tools.

Once a prospect is on your landing page, you can encourage them to opt-in to a free trial, demo, email list, webinar, etc.

Enrich landing pages with features like embedded videos and personalized CTAs (based on the details you add about the contact in your CRM, like the industry they’re in).

Having the top lead generation in place in your company is not enough if you do not have a way to convert the leads into actual paying clients.

With more data available at your fingertips, you can focus on providing personalized experiences for each lead to convert them into long-term loyal customers.


SeedProd is the best landing page builder on the market. Create beautiful landing pages using only a drag and drop builder (and no coding) in only a few minutes.

With a beginner-friendly drag and drop builder, you can create various pages for your site. Whether it’s for sales, maintenance, webinar, or opt-in campaigns, SeedProd has your back.

Facebook Pixel

Good content doesn’t do much good if you cant follow the prospect around the web. Facebook Pixel is one of the best lead generation tools online because so many people have or use Facebook and its sister product, Instagram. Generate leads after people have left your website if you are placing a Facebook Pixel on your landing page or website.

Google Pixel & Tag Manager

Track users around the web using Google Pixels. Ever been to a website and then leave, only to have the ads follow you around YouTube and other websites online? That’s darn good retargeting. Once you land on this page, plan on seeing our ads across the web too.

Leads vs. Potential Leads

If you know how to capture the right leads, you will not require much effort to convert them into sales. However, many just fall over there.

They exercise their marketing efforts against the wrong types who bounce off after a few approaches or remain non-responsive to your emails and messages.

Following Up

Streamline your sales process and always follow up promptly because those ready to purchase will want to proceed as soon as possible.

They may already have decided about doing business with you, so take an interest in working with their needs and expectations to close the sale as quickly as possible.

Third-Party Integrations & Lead Generation Tools

Another key aspect of good lead-generating software is integrating seamlessly with other business apps.

Integration is essential to streamline marketing, online sales, and lead generation data and get things done using a single source.

Sales teams use these integrations to get information that helps them close the sale and boost their lead generation efforts.

Efficient exit-technology integrations track the user’s mouse movements and display targeted messages before leaving, reducing cart abandonment.

The software enables interactive content builders to enhance campaign effectiveness through tools like A/B testing that allow offer generation with precision.

Visit Kennected today to learn more about taking your lead generation to the next level.

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