What Exactly Does HubSpot Do?

There are plenty of different inbound marketing and sales platforms out there. Chances are, you’re still trying to find the right one for your own company.

But if you want the best results, you have to choose the best platform. That’s why we’re going to talk about HubSpot.

Here at Kennected, we use HubSpot ourselves—but it wasn’t always like that. Like most entrepreneurs, we like to find our own way. So early on, we decided that we knew better than the rest of the “older and wiser” marketing crowd. The same “been there, done that” crowd that has been recommending HubSpot for a long time.

At the time, we just didn’t want to become adopters of HubSpot. We honestly don’t know why either. It was just “cool” to go for small “indie” companies and work with their tools. But then we ran into some problems.

Now we know better. And like many before us, we made the wise decision and finally switched to HubSpot.

Today we’ll be talking about what HubSpot is, what it does, what it’s for, and why you should start using it now.

What is HubSpot?​

Most marketers and business owners use some type of software to manage their daily activities. Theoretically, this should help you save time, effort, and resources. But while there are many platforms to choose from, not all of them are as effective as HubSpot. That’s why we believe it is the best one out there.

HubSpot is an inbound marketing and sales platform that serves a lot of different functions. It can help you attract more visitors to your website, it can help you convert more leads, and it can help you close more deals.

This is accomplished by bringing together a wide variety of functionalities that allow companies to manage all their activities in one place. This means you can do things like manage your social media, create content, automate your workflow, manage customer relationships, and track your performance—all within one software.

With HubSpot, you will be better equipped to manage your sales and marketing activities. You can nurture your leads effortlessly throughout their buyer’s journey.

Since everything happens in one place, it is much easier to coordinate with all members of your team throughout all the departments.

To put it simply, this is a software that gives you all the tools you need to run an inbound marketing campaign.


Yeah, we know. HubSpot is awesome—we get it now. But the question is: should you get it for your business?

Here at Kennected, we didn’t use HubSpot right away. You know what happened? We had to patch together a tech stack that didn’t talk to each other. And this made our lives a lot more complicated than it had to be. It cost us time, money, and a lot of extra headaches. If only we started out with HubSpot.

Learning our lesson, we made the shift, and we liked it so much that we even became HubSpot Agency partners. This means we are working with HubSpot more closely than ever. Sell outs? Call it what you want. But HubSpot made our lives less complicated. Our staff have less problems to deal with, and our margins are up too. If that’s what “selling out” is, then sign us up.

But enough about us. Let’s talk about your business. HubSpot can give you the tools you need to build your website, publish more content, manage your social media, send emails—whatever your current goals are, they will be much easier to achieve with the help of HubSpot.

HubSpot offers a range of sales tools that allow you to reach sales and marketing alignment.

First introduced in 2006, HubSpot has grown significantly in the last decade. And the upgrades and updates just keep on coming, which means HubSpot is always able to keep up with the market’s trends. Not to mention HubSpot also has a training academy that’s full of videos, guides, and certifications that are designed to educate clients on how to fully use the platform.

How Can HubSpot Help My Business?​

HubSpot works with more than 75 integration partners including Slack, SurveyMonkey, and Shopify to offer a seamless experience.

There are also more than 150 HubSpot User Groups, or HUGs, that operate globally to teach users best inbound marketing practices. These communities will also allow you to meet fellow HubSpot users so you can ask questions and give tips to one another.

If you’re more of a self-reliant type of entrepreneur, HubSpot Academy gives you the ability to educate yourself through online training courses, projects, software training, and certifications. These courses can help both novices and experts alike.

Beyond the fact that HubSpot keeps your whole operation organized, it also helps you save a significant amount of money. Kennected is saving money by using HubSpot, for example—let’s say $230 dollars a month.

In the grand scheme of our organization, that doesn’t sound like a lot. But on top of the literal savings we’re getting off of using HubSpot, we are also saving TIME. We all know that is the ultimate currency.

When we have paid staff that have to take time to integrate more than 5 pieces of technology that don’t work together, there is a real monetary cost to that time. We are losing our most valuable resource. So by making things so much easier, HubSpot is actually helping us save big time.

By saving time, our team is being more productive than ever, which translates to an increase in revenue for the entire Kennected organization. Plus, we can onboard more customers in less time, which means we’re making even more money.

HubSpot helps us streamline our business, and so we’re profiting more from our efforts and from the efforts of our staff. Let’s take a closer look at the functions of HubSpot.

Inbound Lead Management​

When your business is effectively attracting leads from different sources like LinkedIn, Facebook, YouTube, Twitter, TikTok, and your company website, it’s easy to get overwhelmed. You need a platform like HubSpot to help you manage all these inbound leads.

Inbound works best when everything is connected. Aligning your sales and marketing departments will ensure that everyone is working efficiently.

On paper, you COULD use a mix of WordPress, Google Analytics, Hootsuite, Moz, Outlook, and a ton of post-it notes to perform your inbound marketing and sales. But imagine handling all those applications just to get something done. Not only is it inefficient, but it is also exhausting. You can even miss important details about your leads because you’re too busy switching from one software to another.

HubSpot gives you that single platform that you need to bring everything together. It puts all the essential elements of inbound marketing into one place. Whatever you need to do, it’s here. This way, you can focus on lead generation and converting your leads.

HubSpot is the one platform to rule them all.

Integratable CRM For Business​

As your business grows, so does your list of clients. Eventually, it becomes extremely difficult to manage their information without the help of a good CRM.

Since we switched to HubSpot, we’ve been running ALL of our prospects into it. With this integratable CRM, our sales team is able to manage our prospects all the way through the first contact on LinkedIn—or wherever we met them from—and hand them to our operations team that will onboard them and help them get started as soon as they invest into our Kennected solution.

With HubSpot’s CRM functionality, we can keep track of all our clients and their information, as well as everything we’ve done so far.

HubSpot reduced the number of steps from 10 down to 3 for when we bring in a new prospect and they become a customer of Kennected. This streamlined process lets us dedicate more time and focus into our new customers. You know what that means: our business just keeps on growing too.

Website & Content Builder

Unlike other CRMs, HubSpot is also a website and content builder. With it, you can build an engaging online experience for your website visitors. Its website editor is very intuitive, thanks to its drag and drop functionality and pre-built themes.

These themes give you plenty of options for custom development, so you can create a cohesive site. No need to worry about mismatched designs and logos. You can edit your website effortlessly so you can get back to running your business.

HubSpot also lets you create and edit your content across your website. If you already have an existing one, you can just install the HubSpot tracking code to track visitor behavior and capture form submissions. Just take note that you can only host certain parts of your site on HubSpot, such as your blog or your landing pages.

HubSpot also provides contact attribution reporting, which analyzes the effectiveness of your site. You can optimize your strategy by learning which content and campaigns are driving the most leads.

Content Manager

A well-designed website is nice and all, but you still need to give people a good reason to visit it in the first place. You can do this with a combination of content creation and SEO. If you infuse relevant keywords into high quality content, you will get more traffic and therefore more leads.

HubSpot also functions as a content management system that’s simple and easy to use. Other content management systems can become more difficult to use over time. But CMS Hub scales with your business’s growth.

HubSpot optimizes your SEO by giving you SEO recommendations. You can see how you can improve your site and take action effortlessly. You can even manage multiple language domains and optimize each one for SEO.

Lead Generation Machine​

There are many ways to generate leads. You can write on your blog, create video content, attend live events, or send connection requests on social networking sites like LinkedIn. These are just a few of the ways you can find leads. But whatever method you use, you can benefit from HubSpot.

HubSpot is a lead generation machine. With all of its capabilities, you can generate a stream of leads and meetings for your business. You get to focus on converting prospects into paying customers and work more closely with your existing clients.

HubSpot manages your content so you can attract more visitors to your website. It also makes your website more visually-appealing and engaging so you can convert more leads. Lead generation is all about opening the path for customers and warming them up so that they will eventually make a purchase.

If you want to get organized, and have all the necessary tools in one place, you should definitely be on HubSpot.

We were able to optimize our business processes, and it ultimately made us more efficient AND profitable. As advertised, HubSpot lets you use their platform to have your departments speak to each other so that the right hand knows what the left hand is doing.

Kennected is experiencing higher rates of new customer satisfaction, thanks to this model. We’re even getting more referrals as a result.

This solution worked so well for us that we decided to become a HubSpot Certified Agency Partner. Kennected became an Agency Partner with HubSpot because we have been countless times for referrals to a trusted HubSpot partner. And frankly, with our expertise in HubSpot, it didn’t make sense to keep sending business away.

HubSpot is core to our mission which is to simplify the lead flow process for salespeople and business owners. HubSpot allows us to do that, without sacrificing our overall vision. Essentially this solution is “on brand” for us.

Looking to Hire a HubSpot Agency Partner to Help Your Company?

Let’s talk! Kennected has the ability to help build out workflows in HubSpot and help your business become more streamlined. Call us today to learn more

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