Walmart Announces Metaverse Toy Destination

There’s a new immersive experience coming to Roblox, Walmart’s metaverse. 

Customers can experience Walmart’s ‘isles’ in a virtual world with Walmart Land & Walmart Universe of Play.

Walmart Land gives over 52 million Roblox users access to the latest fashion, style, beauty, and entertainment items. 

This holiday season, Walmart’s Universe of Play is the ultimate virtual toy destination.

This holiday season, Walmart’s Universe of Play is the ultimate virtual toy destination.

Here is what the article states –

Walmart Land will feature a variety of immersive experiences, including a virtual store of merchandise, or “verch”, for your avatar; a physics-defying Ferris wheel giving users a bird’s-eye glimpse of the world; and unlockable tokens and badges that can be earned in various games and competitions. Walmart Land debuts with three big experiences, specifically with the next generation of customers in mind:

  • Electric Island: Inspired by the world’s greatest music festivals, Electric Island includes an interactive piano walkway, a dance challenge, a Netflix trivia experience featuring Noah Schnapp and a DJ booth where users can learn to mix different beats.
  • House of Style: Featuring a virtual dressing room, a strike-a-pose challenge, an oversized cosmetics obstacle course (obby) and a roller-skating rink, House of Style will offer products from af94, UOMA by Sharon C., ITK by Brooklyn & Bailey, Lottie London, Bubble and more.
  • Electric Fest: New in October, users can jump back into Electric Island for ‘Electric Fest’, a motion-capture concert celebration featuring performances from popular artists such as Madison Beer, Kane Brown and YUNGBLUD.

Read the full story here

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