A video marketer is anyone who uses video marketing to grow their business, promote their brand, and reach a larger audience. A video marketer understands the importance of videos in the age of social media. They know that videos have dominated the online landscape, and that videos are not going anywhere.
Videos are only getting more and more popular. In fact, people spend more time watching videos online than looking at images and reading text. Video marketers have realized this, and are using video content to make a big impact online. A video marketer’s job is to make sure their content stands out from the sea of videos that are being published every second. They also want to make sure that their videos reach the right people.
In order to fully understand what a video marketer does, we need to take a closer look at what video marketing is and what it entails.
What is Video Marketing?
If a picture paints a thousand words, imagine the impact of a video. Many people prefer watching videos over reading text articles because videos can contain a lot more information. Videos are visually-appealing, entertaining, and informative. Video content is a lot easier to digest compared to other forms of content.
In this fast-paced world, not everyone has the time to read and dissect walls of text. There’s no guarantee that people will read to the end of your article, especially since everyone is so busy. Not to mention that people have short attention spans.
With video content, your viewers don’t even need to keep looking at the screen. If they want to multitask, they can just play the video and listen to the audio—and still pick up a significant amount of information. That’s something you can’t do with a picture or an article.
Video marketing is all about using this powerful medium to educate and entertain a target audience. Video marketers leverage the power of videos in order to promote their brand, products, and services.
Video marketing is very versatile. There are many different types of video content that marketers can produce. Each one can help you fulfill a different business goal. Whether it’s to educate your audience and establish industry leadership, or develop trust and brand loyalty, videos can help you reach those objectives.
This marketing strategy is no longer new. Every company is implementing it because of how popular videos are in general. And if you’re still not using video marketing to boost your sales and get more leads, then it’s safe to say you’re missing out. Video marketing is a fantastic source of leads and revenue.
What Does a Video Marketer Do?
There’s more to video marketing than just publishing videos. There’s so much that goes into professional video production, and video marketers often have to fulfill a lot of different roles throughout the process.
Video marketers do a lot of research on their target audience before creating videos. They want to make sure that the content they are publishing gives value to their target market. They look for topics that will make life easier for their audience. They also try to figure out where their audience is hanging out online, so they know where to reach them.
Video marketers then work to create the best video content for their audience. Once a topic has been selected, they choose the appropriate video format. The video format depends on the message they are trying to deliver.
For example, vlogs and testimonials are for establishing trust and building relationships with an audience. Tutorials, webinars, how-to videos, and explainer videos can cover a wide array of topics. These can be used to educate viewers about complicated topics.
The video marketer then writes a script, chooses the right location for the shoot, prepares the equipment, and shoots the whole thing. They may work with a team of professionals to help them create the video, but more often, video marketers create content on their own.
This means video marketers learn how to use proper lighting techniques, proper camera setups, etc. Sometimes they would even appear in front of the camera themselves to deliver the dialogue. Entrepreneurs who use video marketing may use it as an opportunity to introduce themselves to their viewers. Video content can help build that customer rapport while also promoting your brand.
A video marketer’s job does not end when the camera stops rolling. They edit and optimize their video content for maximum reach and engagement. They use SEO techniques so that their video can get in front of the right people.
They then publish their video content on the right channel and monitor its performance. Since video marketing works best when it is done regularly, video marketers keep working to produce fresh content on a regular basis.
While video marketing may look simple on a surface level, there’s really a lot that goes into every single video. It’s hard to stand out when everyone is publishing video content—including your competition. But it is the video marketer’s job to figure out ways to put the spotlight on their brand. They can experiment and flex their creative muscles to make impactful videos. That is the challenge video marketers face every day. Video marketers aren’t just marketers, they are storytellers.
Video marketing’s potential is undeniable. Videos are hard to ignore—that’s why if you make the right content for the right audience, it’s easy to convince them to watch your videos and follow through with your calls to action.
Use video marketing today to take your business and brand to the next level.