We all know that content marketing is one of the best ways to build your brand and reach your target audience online. But the most powerful and effective type of content right now is video, and marketers should start perfecting their video marketing strategies right now.
Videos are very popular. They are essentially moving pictures. The eyes are naturally drawn to them: people can’t help but pay attention. Statistics show that 87 percent of businesses use video as a marketing tool. So if you’re not making use of this fantastic source of leads and revenue, you’re missing out. In fact, you may be giving your competitors the edge.
On top of all that, video is not going anywhere any time soon. If anything, it will just evolve into a more immersive experience. But this medium is your best bet if you want to reach a larger audience and increase your revenue.
Still not convinced? Today we’re going to talk about why video is so important in the world of marketing, especially in this age of social media.
Video Content Marketing: What is it?
First, let’s take a look at what video content marketing is. Simply put, it is a marketing strategy that involves the use of video content. When you use videos to raise your profile online: that’s video marketing.
Videos are very versatile. There are many different types of video content and they can be used to achieve a wide variety of business goals.
You can also publish them on different platforms to reach different audiences and demographics. Typically, YouTube is used for video marketing because it is the biggest video sharing platform online. It is also a search engine in its own right. But you can also post them on Facebook, Instagram, Twitter, Snapchat, TikTok, and your very own website. Some marketers even use videos for their email campaigns.
Done well, videos can help you spread your message and stand out from the crowd. And the good news is that it is becoming easier and easier to make great content. All you have to do is dive right in.
Videos Help You Introduce Your Brand
There is a sea of content out there, and people have short attention spans. But great videos can help you get the spotlight on your brand. If you make amazing and engaging content, people are going to pay attention—that’s how much they love watching videos. As long as you’re giving them value, they are going to stay tuned.
This is a great opportunity to show off what your brand is all about. Create videos that set you apart from the rest of the industry. Don’t be afraid to show a little bit of personality.
Storytelling is a huge part of video marketing. If you tell a compelling story, viewers can relate with you on an emotional level. This builds trust and allows you to develop a strong relationship with your community.
If people trust your brand, they are more likely to convert into paying customers. So video marketing also plays a role in building brand loyalty. But you need to keep in mind that authenticity is very important here. You need to tell your authentic story so your audience can connect with you on a deep and meaningful level. This will keep them engaged with your brand in the long run.
This is something that’s not as easy to achieve with text-based content and even pictures. With videos, you can see the person talking: you can see their facial expressions, you can hear their voice, and even notice the shifts in their tone. Not to mention seeing gestures, charts, graphics, and other visual elements that make videos a million times more interesting than still images.
If a picture paints a thousand words, imagine the impact of videos. Videos are powerful not only as a marketing tool, but also as a storytelling medium.
Videos Show an In-Depth Look at Your Value
Here we’re not just talking about your value as a brand anymore, but also including all the products and services that you have to offer. While video marketing works best when you’re not pushing too hard to make a sale, it is also a fantastic way to actually show people what your business can do for them.
Video marketing is all about giving value: whether it’s in the form of education or entertainment, you need to focus on making an engaging video that’s worth watching. But every now and then, you can sprinkle a bit of self-promotion and use videos to sell your products.
Product demos, brand videos, and commercials are perfect for viewers who are somewhere near the end of your sales funnel. These are the people who are close to making a purchase but still need a bit of a push in the right direction. Use videos to show them everything they need to know about your products so they will finally make a decision. For people who are at this stage of their buyer’s journey, a detailed video showcasing all the benefits of your products can work wonders.
Use videos to explain your product in depth, so there’s no confusion about what it can and cannot do. People only buy products when they understand what it does and how it can help them. Make sure your value is clear.
Videos Have a Good Return on Investment
Although it’s hard to make a high quality video, you don’t really need fancy equipment to get your video marketing campaign going.
There are plenty of tools out there that let you create good videos fast—even without a large budget. So whether you have a small budget or you have a whole production team ready to go, the return on investment from video content can be really good. Even without going viral, your video can expose your brand to a much larger group of people, which can translate to more sales down the line.
The ROI will depend on your content strategy and the quality of your video. But again, you don’t need the most expensive equipment for that. What you need is a solid idea of who your target audience is and what kind of videos they want to watch. It’s all about your script and the message behind your video. It’s about the creativity and authenticity you pour into your content.
Videos Can Complement Your Existing Marketing Strategies
Like we mentioned previously, videos can be very versatile. The applications are limitless. This means you have plenty of options available to you depending on how you want to use video. You can easily find a method that fits your current marketing goals. There are videos for every business goal you may have.
If you want to demonstrate your industry leadership, you should go for educational videos like tutorials, how-to videos, and webinars. You can give value to your audience by teaching them something they don’t know. You can cover complicated topics related to your industry that only industry experts like you would know.
If your goal is to introduce your brand, you can share behind the scenes videos, event videos, and vlogs. Vlogs in particular are very popular among viewers and marketers alike. For viewers, they get to learn more about your business and brand. For marketers and entrepreneurs, vlogs have a huge ROI for a video that’s cheaper and easier to make.
Even live videos have grown significantly in recent years. Live streaming is becoming the norm. Watching a live video is like attending an event—for most viewers, it’s a very compelling type of content. Use it to promote new products or events. You can even interview people from your industry.
The way you use video content is entirely up to you.
Videos are perfect for Search Engine Optimization
Most marketers are already implementing search engine optimization or SEO into their other marketing campaigns. Videos are great for SEO because content with tons of engagement tend to rank higher in search engine results. Always optimize your videos with relevant keywords and tags to make sure your audience can easily find your content online.
Use keywords in your title, description, and tags. This will give your video the exposure it needs to drive traffic and get tons of engagement.
YouTube is now the second biggest search engine online, other than Google. So if you’re posting your videos on YouTube, don’t forget to use SEO.
People spend most of their time online watching videos. Humans are visual by nature, so videos are naturally going to attract their attention. Now it’s your job to give them valuable content so that you can keep their attention for a long time. Start using videos as a crucial element in your overall marketing strategy. Your business may grow significantly because of it. Don’t get left behind by the competition. Create highly engaging videos today.