LinkedIn is a powerful and easy-to-use marketing tool that can help you build your professional network. Whether you’re an agent selling Medicaid and Medicare policies or you’re in another industry, you’re missing out if you are not taking advantage of LinkedIn’s massive platform.
With LinkedIn, you can find tons of leads, get valuable referrals, and establish your brand—for free. You just need to know how to use it to sell more policies.
How to Use LinkedIn to Sell More Medicaid & Medicare Policies
A lot of people are using LinkedIn as an online resume. They sign up, create a profile, and then leave it behind. Every now and then, they will update it to reflect recent career changes—and that’s it. They forget about their LinkedIn account.
But marketers who use LinkedIn actively can enjoy the vast sea of potential clients and customers. With over 675 million users worldwide, LinkedIn is full of leads. What sets LinkedIn apart from the other social networking sites is that it has a strictly professional focus. This means LinkedIn users are ready to connect and do business. They don’t come to LinkedIn to share pictures of their pets or their food.
Establish Your Authority
In order to sell more Medicaid and Medicare policies—or any other type of insurance, for that matter—you need to use your LinkedIn actively. The goal is to attract as many profile visitors as possible and catch their attention.
You need to keep your LinkedIn profile updated. In order to stand out, you also want to establish your authority as a professional and authoritative agent. If your profile still has the default image icon and past work history, your leads will think you’re not active.
Update your photo by uploading a new image. Then you start working on your headline. Write an engaging headline that informs visitors of who you are and what you do.
Don’t forget to link your website to your LinkedIn profile to drive more traffic. And speaking of driving more traffic, make sure you post high quality content on your website and then share the link on LinkedIn. Content plays a valuable role in lead generation because it attracts the attention of prospects and it further establishes your role as a thought leader in your industry.
Finally, don’t hesitate to view your competition’s profiles to get some inspiration. Find out what they are posting and how they have set up their profile. You can take some of those elements and incorporate them into your own profile. This is especially useful if the competition has more than 500+ connections.
Take Your Networking to the Next Level
Networking on LinkedIn isn’t just about making as many connections as you can. It’s about creating and developing meaningful relationships. The more sincere and friendly your interactions, the more authentic and useful your contacts will be.
You want to be as helpful to others as you can, without selling them anything. Over time, you will build rapport with your connections and become their top choice when they need insurance.
Get More Referrals
While attracting visitors and prospects is something you need to do constantly, you should also work on actively networking by reaching out to your ideal targets. Joining LinkedIn groups, for example, is a good way to find leads. With a little research, you can find groups where your target connections might be.
Getting referrals from friends, family members, colleagues, and other connections may also work wonders for you. Word of mouth marketing works great. And if you can ask your LinkedIn connections to give you referrals, that can be a reliable source of leads.
Lastly, you can always take your networking to the next level by using LinkedIn automation tools. Kennected brings you a steady stream of connections, sales, and appointments by fine tuning your LinkedIn outreach. This automation tool uses LinkedIn’s data-rich filters to find the most qualified leads and help you get in front of them.
Kennected’s personalized automated messages ensure that you receive a response. This saves a lot of time because you don’t have to do any manual prospecting. Kennected will find the leads for you and help you reach out to them. Book a demo today to find out more about how Kennected works.