Nobody said selling life insurance was easy. And yet many people pursue this particular career path. This goes to show that being a life insurance agent has its benefits—therefore the challenges are worth overcoming.
Here we will talk about why selling life insurance is an overall great career move that opens up lots of opportunities to those who pursue it. In fact, selling life insurance offers a few benefits that are difficult to find in other careers.
Is Becoming a Life Insurance Rep a Good Career Move?
Considering the fact that commission percentages are very high compared to other insurance sales, such as health insurance, becoming a life insurance agent is a great decision. Life insurance agents get paid commission renewals for as long as a sold policy is in force, creating a passive income stream.
On the financial side of things, being a life insurance agent gives you unlimited earning potential. Many people are drawn to the insurance industry for this reason. You can achieve financial success relatively quickly. The challenging part is building a book of clients—but you can overcome this obstacle with a solid lead generation strategy.
Don’t set yourself up for disappointment: the first few years will not be lucrative. But keep working at it and you will start building your network. There is unlimited potential to make money in the long term. Start a good referral program so that your current clients can help you continue to build your book of business.
Another great advantage of being a life insurance agent is that it is very easy to get started. There are very few barriers to entry. If you are transitioning into a new career following a major life change, this is a good option to take.
It only takes a few weeks or months to study for the state licensing exam, pass the exam, and start selling insurance. While a college degree is preferred, it is not required in many insurance firms. Prior experience is also not required.
If the 9 to 5 lifestyle isn’t for you, you will like the flexibility that a career in insurance sales offers. You can often vary your appointment times with some evenings and weekends, so you can accommodate more clients while maintaining a healthy work-life balance. You can have a free weekday to schedule personal appointments, enjoy activities, and run errands.
If the monotony of doing the same work over and over again is unappealing, this is the career for you. Many insurance agents agree that they love the variety of work that this line of work provides. There are some tasks that need to be done regularly, but for the most part, agents are more focused on meeting new people and helping them achieve their financial goals. This last part is the one that really makes a difference. Insurance policies protect people from financial loss in case of unexpected events and circumstances. As an insurance agent, you can guide clients’ decisions on what insurance policy plans best suit their needs. You are helping them secure a brighter future. From helping clients save for retirement to financing a large purchase like a house or car, insurance agents help people achieve their personal and financial goals. It’s definitely a worthwhile endeavor.
Generating More Leads as a Life Insurance Agent
Overcoming the challenges and difficulties of being a life insurance agent will help you reap all of these benefits. Luckily, most of these problems can be solved with the help of a good lead generation strategy.
Use content to attract more prospects. With high quality content like articles, blog posts, and videos, you can demonstrate your expertise and share your knowledge. This will establish your authority and help you convince people to work with you.
Post content on your website and share the link on your LinkedIn profile. Take advantage of LinkedIn’s massive platform to reach a wider audience. LinkedIn now has over 675 million users, meaning it is full of leads and prospects.
To take your lead generation efforts even further, use Kennected. Kennected makes prospecting on easier by using LinkedIn’s data-rich filters to help you find your ideal targets on the site. This automation tool will find the most qualified leads for you. You can also use it to send personalized messages and follow-ups. With Kennected, you can generate leads at scale and focus on more important tasks. Book a demo today to learn more!