Listen, we LOVE Salesforce. They’ve got a huge office right down the street from us in Indianapolis. They’re amazing. Innovators and originators in the space. “OG” in the CRM space, you can say. So with that out of the way, let’s jump into a comparison.
We’re gonna be comparing two very popular CRMs: HubSpot and Salesforce, to help you choose which one is right for your business. These are the two top-rated CRM platforms out there, so it can be difficult to determine which one is right for you. We’re here to help.
Yes, there are many other CRM options on the market, but if you want the best results for your company, it really comes down to the two best options. Both HubSpot and Salesforce are consistently rated as among the top CRM platforms. You really can’t go wrong with either.
Take it from us. Kennected took a while to adopt HubSpot ourselves. Like most entrepreneurs, we like to find our own way.
Early on, we decided that we knew better than the “been there, done that” marketing crowd. We honestly don’t know why either. It was just “cool” to go for small “indie” companies and work with their tools. But then we ran into some problems.
Now we’re using HubSpot, and we are reaping all the rewards. Let’s take a closer look at the differences between these two top CRMs.
Which One is Better? HubSpot Faces Off with Salesforce
As your business grows, so does your list of clients. Eventually, it becomes extremely difficult to manage their information without the help of a good CRM.
CRMs, or customer relationship management software, are now more crucial for businesses than ever. But there’s no one-size-fits-all solution here: you need to choose the one that has the features that matter the most to your organization.
So this means when it comes to HubSpot and Salesforce, one isn’t necessarily “better” than the other. You need to go for the one that best suits your team.
Here at Kennected, we use HubSpot because it makes our business a lot less complicated. Before, we had to patch together a tech stack that didn’t talk to each other. It cost us time, money, and a lot of extra headaches.
Now that we’ve found the right CRM for us, it’s time to help you find yours.
Know What You Need from Your CRM
If you want to choose between HubSpot and Salesforce, first you need to know what you need your CRM to do. Identify the goals of your business and see which option will help you reach them.
CRMs differ in many different aspects like user interface, pricing, dashboards, lead generation and management, support and training, etc.
When it comes to pricing, HubSpot’s model is better for small and medium-sized businesses that require basic CRM functions. Salesforce is more suitable for businesses that need advanced features. These two CRM platforms have very different pricing models. The needs of your business will determine which is the right fit.
Salesforce will charge a monthly subscription fee that is billed annually. The fee will be based on the number of users that will be using the system. Salesforce has tiered subscription fees that are based on factors like number of contacts, support packages, and customization options. The most basic version of Salesforce is $25 per user, per month. It is also the least customizable of all the tiers.
HubSpot’s basic CRM is free for an unlimited number of users. But you may miss out on some advanced features and functionalities if you stick with this basic CRM. Additional features like advanced reporting and dashboards are purchased separately. While this can be more expensive on paper, you’re not actually going to buy all the features. You don’t have to. HubSpot gives you the flexibility to pick and choose which features will go into your CRM.
So bottom line is that HubSpot is cheaper unless you need a ton of add-ons. Salesforce costs more upfront but will have a lot of features that are more useful as you scale.
The Complexity and Size of Your Company Will Often Dictate Which One Works the Best for You
Just with that one point of comparison, you can already tell how important it is to take your own company size into consideration. The complexity of your operation will determine whether you need to go for HubSpot or choose Salesforce.
One key difference between these two CRM platforms is that HubSpot was built in-house using one code base, while Salesforce was built through acquisitions. What this means is that HubSpot gives you a unified experience, which is what makes it so easy to use, especially for smaller businesses. It’s also what gives HubSpot the edge over Salesforce.
With Salesforce, the experience and connections can be different depending on the products you are using. This is also why Salesforce has a much steeper learning curve compared to HubSpot.
Both are cloud-based customer relationship management platforms. But one is simple, accessible, and versatile. The other is more suitable for large companies with lots of complex operations.
HubSpot and Salesforce are geared toward different types of businesses and users. HubSpot is the more cost-effective tool, so it’s perfect for small and medium-sized businesses that need a reliable CRM. Salesforce is a lot harder to use and may be more suitable for companies that need in-depth reporting and analytics.
Which One is Easier to Use? (It’s HubSpot by a Mile)
As we’ve already established, HubSpot is the one to go for if you want something that’s easy to use. Between these two options, HubSpot is the more beginner-friendly platform. Even the user interface from HubSpot is simpler.
The benefit of Salesforce is that its user interface is highly customizable, which can come in handy if you have a specific preference.
We’ve also discussed pricing: Salesforce can range from $25 to $300 per month, while HubSpot is basically free, except for the premium add-ons and bundles.
When it comes to lead generation and management, neither have the upper hand. Both can be used for lead generation effectively. The same goes for managing your pipeline. Salesforce can handle lengthy sales processes, but honestly, HubSpot can be used in the same way. It may even be better in the long run since HubSpot places all the tools you need in one place.
Both platforms provide plenty of resources when it comes to training and support. So if there’s anything you need to understand about using these CRMs, there are plenty of ways to learn about them.
HubSpot in particular has 150 HubSpot User Groups that operate globally to teach users best inbound marketing practices. These communities will let you meet fellow HubSpot users so you can ask questions and give tips to one another.
You can even use HubSpot Academy to educate yourself through online training courses, projects, software training, and certifications.
So when it comes to ease of use, HubSpot is definitely the way to go, especially if it’s your first time using a CRM. HubSpot is a lot easier to pick up and it’s also way more organized, but Salesforce gives you a few more customization options.
What does Salesforce do?
Salesforce is one of the best CRMs out there—the only one to rival HubSpot. Just like other CRMs, it helps your various departments coordinate with one another more effectively. Your sales, marketing, commerce, IT, and service departments can all share a single customer view.
Because of this increased communication, it takes less time to serve your customers and resolve their problems. It also eliminates redundancies in your communications so you can grow your relationships with clients properly.
Use Salesforce to tailor your marketing messages to the right person at the right time—and on the right channel. You can also use it to build modern apps so you can increase productivity and automate key processes. Salesforce is a powerful CRM that lets you personalize your engagement with your existing and new customers.
What does HubSpot Do?
HubSpot offers a range of sales tools that can help you build your website, publish more content, send emails, and manage your social media. Whatever your current goals are, HubSpot can help you achieve them.
Just like Salesforce, you can align your different departments using HubSpot. It is an inbound marketing and sales platform that serves a lot of different functions. It can help you attract more visitors to your website, convert more leads, and close more deals.
First introduced in 2006, HubSpot has grown significantly in the last decade. And the upgrades and updates just keep on coming, which means HubSpot is always able to keep up with the market’s trends.
HubSpot brings together a variety of functionalities so you can optimize your workflow. It makes content creation, social media management, lead generation, and performance tracking simple.
As a result, companies are better equipped to manage sales and marketing activities efficiently, and leads can be nurtured through the buyer’s journey effortlessly. No more siloed information, no more misaligned departments. Everything happens in one place.
Since everything happens in one place, it is much easier to coordinate with all members of your team throughout all the departments.
HubSpot works with more than 75 integration partners including Slack, SurveyMonkey, and Shopify to offer a seamless experience.
Here at Kennected, we’re saving money by using HubSpot—let’s say $230 dollars a month—which is not a lot in the grand scheme of our organization. But that’s not the only benefit of using this free CRM. On top of the literal savings we’re getting off of HubSpot, we’re also saving time. And we all know that’s the ultimate currency.
When we have paid staff that have to take time to integrate more than 5 pieces of technology that don’t work together, there is a real monetary cost to that time. We are losing our most valuable resource. So by making things so much easier, HubSpot is actually helping us save big time.
Our team here at Kennected is more productive than ever, and that translates to an increase in revenue for the entire organization.
Decide Which One is Right for You
To summarize, Salesforce is a highly customizable CRM for large organizations that have evolving needs. HubSpot is a free service that puts all your sales and marketing needs in one place. Both have a lot of similar qualities and functions, but at the end of the day, it’s up to you to decide which is better for your business.
If it’s your first time using a CRM, we highly recommend HubSpot though. It will help you streamline your business without overcomplicating the process.
Since we switched to HubSpot, we’ve been running ALL of our prospects into it. With this integratable CRM, our sales team is able to manage our prospects all the way through the first contact on LinkedIn—or wherever we met them from—and hand them to our operations team that will onboard them and help them get started as soon as they invest into our Kennected solution.
HubSpot reduced the number of steps from 10 down to 3 for when we bring in a new prospect and they become a customer of Kennected. This streamlined process lets us dedicate more time and focus into our new customers. You know what that means: our business just keeps on growing too.
When your business is effectively attracting leads from different sources like LinkedIn, Facebook, YouTube, Twitter, TikTok, and your company website, it’s easy to get overwhelmed. You need a platform like HubSpot to help you manage all these inbound leads.
Salesforce or HubSpot? Assess your company’s needs and choose the CRM that will benefit you the most.