Instagram is the perfect platform for real estate marketing: it’s basically a match made in heaven. Everything about this social network lends itself to real estate marketing.
This photo-sharing platform is the best channel for showcasing properties. And because of its mobile-first nature, it attracts tons of monthly active users while also reaching many demographics.
Here we will talk about how you can leverage this awesome platform to grow your real estate business.
Why Every Realtor Needs an Eye-Catching Instagram Account
There are plenty of reasons why you need to start marketing your real estate business on Instagram today. For starters, it’s a free form of advertising that everyone is using. It’s one of the most popular social networking platforms today after all.
It is a highly visual platform that lets you show off your listings and even get creative with your feed. So if you want to show off your branding and your personality, you can do that on Instagram too.
Additionally, Instagram is simply a fun and easy way to stay in touch with your community. The more you post, the more traffic you will score—the more engagement you can get. You can even see who likes your posts and reach out directly to these prospects.
It’s a natural fit for realtors and real estate agents. If you’re not on Instagram, you’re getting left behind by the competition.
How to Use Instagram to Grow Your Real Estate Business
The first thing you need to do is optimize your Instagram page for business. If you don’t have an account, set one up right now. Choose a catchy username that’s short and memorable. If you can include your niche or a relevant keyword into your username, that will help increase your visibility. From your name alone, they can tell that you work in real estate.
Keep this particular account focused on all your real estate-related content. This means you shouldn’t post pictures of you with your friends, or on vacation, etc. You want to create an image of professionalism.
Add a Professional Profile Photo
People are more likely to trust profiles that have the user’s face on them. It helps visitors visualize who they are dealing with, even if they haven’t had the pleasure of meeting you in person.
Add a photo that you would use on your website or business cards. Make sure you use a recent or updated photo, so that people know exactly what to expect. This helps tremendously when meeting clients in-person.
Write a Compelling Bio
Create a compelling bio that is engaging and interesting. This is one of the first few things they will see on your page, so try to make a good first impression. Use this space to inform them of what you do, what niche you are in, and how you are going to help them.
Include important details such as your location, niche, contact information, and website.
Establish Your Brand
Instagram is the perfect platform for establishing your identity and setting yourself apart from the competition. If you already have a brand in place, you need to use that same one on Instagram. Consistency is very important because it will help prospects remember you.
No matter which platform you use for marketing, branding plays a big role in building your community.
When using Instagram, you can further distinguish yourself by using a particular color pattern. You’ll notice that a lot of successful profiles use one color pattern throughout their entire Instagram page. This creates a visually distinct and recognizable image for your audience. When people see a post with that color pattern, they will instantly associate it with your brand.
Choose a particular filter or color palette and then stick with it.
Upload High Quality Content Consistently
The most important aspect of Instagram marketing is the content. If you post high quality content regularly, more people will tune in. You will collect more followers in the long run if you can appeal to your target audience’s interests. Always upload high quality images.
You will primarily use Instagram to feature current properties and developments. Showcase what’s currently for sale or rent.
Spend some extra time on perfecting the visuals. Create content that is specifically for Instagram—something that will stand out on the platform. Look at what other people post and get some inspiration from there. Don’t forget that your photos need to fit Instagram’s square layout.
And don’t be limited to showing off listings in your area. You can also feature local gems from your neighborhood. Feature interesting places, small business, and spots to hang out. You want to be the industry expert if you want to gain a significant following.
Use Instagram Stories to Promote Specials and Open Houses
Instead of clogging up your feed with promotions for open houses and other time-sensitive events, use Instagram Stories instead. They only stick around for 24 hours after being posted, and they are perfect for these types of promos.
Talk About Successful Projects
People usually want to work with individuals that are successful. Using Instagram to show off a little bit is a powerful tactic. It gives you social proof, and establishes you as a leader in your industry. Don’t be afraid to show people that you are competent. They want to work with someone who can meet their real estate needs.
Always Use Hashtags
Using hashtags to promote your content is an art form. It will take some time to master, but once you’ve selected the best set of hashtags to reach the largest possible audience, you will enjoy tons of traffic and attract lots of leads.
You can use hashtags for your niche as well as general ones like #realestate or #ForSale. But keep in mind that those hashtags are used by a lot of people. Your content can easily get lost in the sea of posts with those same hashtags.
You want to get as specific as possible with your hashtags. If you incorporate keywords like your neighborhood or city, you can significantly lessen the competition and connect with people who need real estate assistance in those areas.
You can also create your own branded hashtags and include them in each post. Just remember that you can only add up to 30 hashtags per post, so choose wisely.
Hashtags are the most powerful way to connect with people searching for content and new leads. Using hashtags effectively will increase your engagement by over 12 percent.
These are some of the most effective strategies for marketing your real estate business on Instagram. Set up and optimize your profile today so you can reach more people and boost your revenue.