Combining the physical & digital worlds is slowly becoming the norm for our world. The first area of technology to tackle this phenomenon is entertainment.
There are four key ways brands have been utilizing the metaverse to bring their product(s) closer to the customer:
- Immersive Storytelling
- Character & Celeb Integrations
- Live Events
If you are new to the idea of the metaverse or are looking to get involved with this new technological trend, here are four ways to do so:
- Assess relevant opportunities for your business.
- Create & drive experience through internal development.
- Join a network of metaverse ecosystem participants.
- Position your business to capture the mind space of tech-forward consumers who respond to authentic marketing.
Here is what the article states –
“Of course, Netflix changed the way we consume new content with their early catalogs of DVDs by mail. But even a century ago, forms of media like radio broadcasting unleashed revolutionary new modes of storytelling, advertising and celebrity that continue to exist in some form or fashion today. In short, entertainment brands know that technological experimentation can lead to foundational breakthroughs.
The idea of the metaverse—or the greater alignment of physical and digital worlds—is the latest technology rage, and it should come as no surprise that entertainment brands are among the first to jump into the deep end. In this article, I’ll examine four key ways entertainment brands are propelling the metaverse forward and inching it closer to the mainstream. (Full disclosure: As an early or exclusive dev partner for Niantic and Snap Inc., Trigger contributed to the development in the Verizon and PGA projects mentioned below.)”
Read the full story here.
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