Because of the fact that content marketing is so valuable, everyone is doing it. These days, your content alone is not enough to attract the attention of prospects and leads. Consumers are being bombarded with new content every time they use social media.
If you post something lackluster, it will get lost in the sea of blogs, articles, videos, pictures, podcasts, and memes.
This is why you need to develop a personal brand. Your personal brand is just as important as your business brand. Internet users love interacting with other people—but this does not always extend to businesses. But if you introduce the person behind the business, you can expect greater results.
People love consuming content from people they like. If your personal brand appeals to them, they will follow you. This gives you a significant edge over your competition, who may still be working on getting noticed.
Today we will be talking about one of the most effective types of content for growing your personal brand: video. Here you will learn how to create video content that establishes your personal brand.
Use Video to Grow Your Social Media & Personal Brand
Out of all the content types you can use, videos are some of the easiest to consume. Viewers can absorb a lot of information if they are even slightly paying attention. It is a rich communication medium that you should definitely take advantage of.
If you create binge-worthy content, you will be driving a lot of traffic to your channel or website. This will boost your lead generation efforts significantly. The more traffic you have, the more engagement you can get—the more opportunities you have for converting leads.
So here we will be talking about how to get new viewers to discover your content so that they are exposed to your brand.
Let’s start with the basics. First of all, you need to get comfortable with the camera as soon as possible. Do a few videos so you can get used to seeing your face on the screen. If you are comfortable with being in front of the camera, you will look more natural and confident in your videos.
People love watching content creators who are confident and at ease. This will also help you bring your most authentic self to your content.
Viewers appreciate authenticity. They can sense if you are not being authentic from the way you speak, and by watching your body language. Don’t force an authoritative persona just to appear like a “thought leader”. You can demonstrate thought leadership through your content, so just relax and be conversational.
Start with Market Research
You can practice the way you speak and how to get comfortable in front of the camera. But while you’re doing that, make sure you’re creating videos that are worth watching.
While developing video content, you should ask for feedback from your community or your network to see what kinds of topics they want you to cover. Of course you will be talking about your area of expertise, but you want specific content ideas from your audience.
Let your network ask questions so you can create video guides that will answer them.
At the same time, you can do your own research about key topics and popular trends that are worth discussing. Talking about the industry trends will also help you drive tons of traffic to your channel.
Your focus should be on delivering quality content that your target audience will find valuable. Talk about things they want to know.
To do this, you need to pinpoint your target customers. If you haven’t done that yet, you may find your videos being all over the place, targeting no one in particular. You may struggle to build a following.
Identify your ideal audience and create videos for them. The more specific you are, the more likely it is that you will connect with them. Consider things like age, gender, location, industry, income, occupation, etc.
Once you’ve narrowed it down, you can find out their interests, needs, goals, and personalities.
Use Online Tools to Find out Popular Things People want to Learn About
Creating good videos regularly can be tough. Even just coming up with topics to talk about is difficult. But you can use different tools online to find out what people want to learn about.
Just consider the fact that there are 3 billion Google searches every day—and a lot of those are questions about your specific niche. These search results are a direct line to your customers’ thoughts.
Use tools like Semrush, AnswerThePublic, and KeywordTool.io to find keywords that people are looking up.
Semrush is an SEO (Search Engine Optimization) tool that improves your online visibility by giving you marketing insights. It does keyword research, tracks your competition’s keyword strategy, and creates opportunities for building backlinks.
AnswerThePublic looks into the autocomplete data from search engines like Google to create useful phrases and questions that people are asking around your keyword.
KeywordTool.io is a free tool that generates keyword suggestions for every search term. It’s a reliable tool that works 99.99 percent of the time, and can be used even without an account.
Record Content that Solves People's Questions or Problems
Now that you know what to talk about, it’s time to create videos that matter to your audience. These keyword tools can give insight over what your community is thinking—and now you can give solutions.
These tools will allow you to create videos that are actually useful for your audience. Keywords are vital when it comes to content marketing. These keywords will help your audience find you in the sea of content. You can then infuse your personal branding into your videos by answering questions with your own knowledge and expertise.
Every time someone uses a search engine to ask a question, they are expressing their needs, wants, and interests. Use this information to your advantage.
Post Your Video to YouTube, IG, Facebook, or Wherever Your Audience is
For video content marketing, YouTube is always a safe bet. But the key is to be where your target audience is. Figure out where they are spending their time online and post your videos there.
The good news is that videos can be edited and repurposed to fit whatever platform you want to use. You can upload your content into your YouTube channel, and then upload the same video in your Facebook page. You can make a shorter edit for your Instagram or Facebook Stories.
You will get the best results when posting content where your audience is.
And speaking of reaching your audience, if you are using LinkedIn for your content marketing efforts, use a good LinkedIn automation tool.
Kennected is a tool that allows you to define your target audience using LinkedIn’s data-rich filters, and then send personalized messages to thousands of people automatically. You can reach out to thousands of LinkedIn users in your defined area—and even send personalized follow-ups if they forget to respond.
Kennected schedules your messages and sends them one by one, as if you were sending them yourself. This way, your recipients don’t feel like you are spamming them. When they give you a reply, you can easily hop on and start a real conversation.
This is the power of Kennected. You can focus on building real relationships instead of wasting hours of your time sending countless connection requests. When they connect with you, you can access their email address, phone number, and other important contact details right inside the Kennected dashboard.
Kennected can help you grow your business. And with a larger LinkedIn network, your videos can get even more views. Book a demo today to learn more!