How To Use A Nurturing Funnel

Table of Contents

The best way to use a nurturing funnel is to focus on fostering relationships with your leads and making sure that your marketing and sales teams are both working together to encourage an optimized lead conversion rate.

Throughout this article, we’ll cover the following topics in depth:

  • What lead nurturing is

  • What lead nurturing campaigns should look like

  • How to focus on nurturing leads through various methods

  • What the sales funnel is

Read on to learn all about lead nurturing, lead generation, and how these two work together to strengthen your lead conversion.

What is Lead Nurturing?

A successful lead nurturing campaign involves fostering a personal connection with leads and ensuring that all parts of the sales funnel method are going smoothly.

Like with lead generation and lead scoring, lead nurturing strategy is rooted in the successful conversion from lead into customer.

Much of your lead nurturing strategy will be dictated by marketing automation and automated lead nurturing, but there are still many items that you and your business should be doing to strengthen your lead nurturing process.

When you nurture leads, you are ultimately doing the following:

  • Using content marketing to deliver information

  • Supporting each phase of the buyer’s journey

  • Sending direct mail to each lead

  • Helping to provide offline support

  • Providing exclusive promotions

  • Leading potential customers towards a purchase decision

Your sales and marketing teams will be instrumental for the success of this process, and your lead nurturing strategies will be rooted in how well each of these teams can perform their duties.

Lead nurturing starts with your marketing efforts and ends with the skills of your sales team.

Now that we know a little bit more about lead nurturing strategy and how it fits into the lead generation cycle, let’s outline what your specific campaigns should include.

Start filling your sales pipeline today

What Do Lead Nurturing Campaigns Look Like?

At each stage of the sales funnel, your lead nurturing strategy will look different.

Ultimately, you are looking to renew customer interest and make sure that the buying journey is going as smoothly as possible.

Think of lead nurturing as a supplementary process to the sales funnel.

Use your lead nurturing process to fill any gaps that exist in the sales funnel and continue to emphasize brand loyalty throughout the cycle.

With this in mind, here are some items that every lead nurturing campaign should include:

  • Marketing automation for your target audience

  • Content designed to build brand loyalty

  • Relevant content displayed through multiple channels

  • Frequent check ins with each lead

  • In-person meetings to foster connections

When you engage leads, you’ll find that each lead needs something different from this stage.

Treat your nurtured leads like customers, and accommodate their needs.

This will not only strengthen your connection with this lead, but it will also help you learn how to best serve your future customers.

How to Focus On Nurturing Leads

Since lead nurturing is an ongoing process, it is important to be thinking about this process throughout every stage of the sales funnel and even in the content marketing stage.

The lead generation cycle begins with content marketing, and your lead nurturing strategies should immediately begin working to aid the cycle through automated lead nurturing and other lead scoring techniques.

Here are the best ways to focus on your potential customers at every stage:

  • Use a reward system during the research stage

  • Provide a free consultation for your leads

  • Use social media to your advantage

  • Use search engine optimization within your content creation

  • Focus on streamlining the sales pipeline

  • Write a blog post specifically for leads to read during the sales cycle

Since your lead nurturing and lead generation are working together for the ultimate goal of lead scoring, make sure that your lead nurturing strategies are rooted in providing information that adds value to your business and products.

What is the Sales Funnel?

The sales funnel is where your sales teams work to provide information and emphasize the value of your business to sales ready leads.

The sales funnel is where your customer discovers targeted content and realizes that they need your product to aid in some aspect of their own business.

Ultimately, the sales funnel is meant to be where customers feel inclined to purchase your product, so this is a crucial part of the buyer’s journey and needs a lot of preparation in order to create a successful conversion.

Your marketing and sales teams work hard to fuel the lead generation and lead nurturing cycles, so be sure that your sales funnel supports this hard work and produces a high volume of conversions for your business.

Start filling your sales pipeline today

How Kennected Uses Lead Nurturing Campaigns

Here at Kennected, we are constantly thinking about our potential customers and how best to serve them at each stage of the lead nurturing process.

Our own services are rooted in strengthening lead generation for our clients, so we know just how important it is to have solid lead nurturing strategies in place for your own business.

Use your sales and marketing teams to your advantage throughout this entire process.

Use marketing automation to strengthen your efforts, and don’t be afraid to alter your strategy to accommodate your leads.

When you view lead nurturing as a dynamic process, you’ll begin to see greater results and optimized conversions.

Hop-On The Kennected Train

According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.

If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).

So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.

This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.

Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.

So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.

In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.

And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.

Want to see how it works?

Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.

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