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LinkedIn is a great platform for sales prospecting and social selling, especially when you employ automation like LinkedIn sales navigator to serve as a sales tool. You can use advanced search features, obtain customer data, and reach your target audience more effectively using a premium LinkedIn account to export LinkedIn connections.
Throughout the course of this article, we’ll cover the following topics in depth:
What a LinkedIn profile is used for
Best ways to use LinkedIn connections to your advantage
What LinkedIn sales navigator is
How to benefit from LinkedIn groups
How Kennected uses automation for LinkedIn
Read on to learn how to use LinkedIn as a sales tool and how sales professionals can implement these best practices for LinkedIn.
What is a LinkedIn Profile Good For?
A LinkedIn profile will help your business in many ways.
You’ll have the opportunity to establish mutual connections with potential buyers, as well as engage in social selling on the LinkedIn platform.
View your LinkedIn profile as a manifestation of your personal brand, coupled with your professional brand.
You can focus on building relationships with your existing network while still connecting with new leads and other LinkedIn contacts.
With a simple connection request, you can view a prospect’s LinkedIn profile and even use your own profile as a sales pitch.
Use your profile for posting content and making sales with relationship building tools and a solid LinkedIn network.
Best Ways to Use LinkedIn Connections To Your Advantage
One of the best features of LinkedIn is that it gives you the ability to connect with a wide range of leads and current customers.
Here are just a few quick optimizations for your LinkedIn connections:
Messaging alongside a LinkedIn request
Ability to view current job title through an open or closed group
Advanced search results
Spotlight capabilities for each sales rep to aid company value proposition
The ability to build relationships
Engaging in sales conversations
Helping with personal branding
Improved social selling index
Ability to generate leads
Helps you reach your target industry
When it comes to the sales game, your connections and LinkedIn presence have the ability to transform your business completely.
Once you establish your personal brand on the platform, it is a great idea to employ automation to begin using LinkedIn for sales prospecting efforts.
Let’s outline how LinkedIn sales navigator and other automation options help your business with both sales and marketing efforts.
What is LinkedIn Sales Navigator?
LinkedIn sales navigator is an automation tool that is designed to help your business strengthen their advanced search capabilities and lead generation efforts.
LinkedIn automation is a useful tool in many ways.
Here are a few benefits of automation like sales navigator:
Provides sales insights
Aids with generating leads
Helps you automate a personalized message
Finds professional communities
Helps you publish content
Finds relevant groups
Encourages sales tactics
Helps manage connection requests
What automation like LinkedIn sales navigator helps you with is streamlining all of the prospecting functions, saving you time and energy to be reallocated elsewhere.
Many businesses choose to spend their time manually prospecting on LinkedIn, getting them mediocre results with a lot of time wasted on these efforts.
With automation, you will save time, make more sales, and achieve a more well rounded marketing approach with ease.
How to Benefit From LinkedIn Groups
Another great feature of the LinkedIn platform is the ability you have to join and create LinkedIn groups.
Groups are a method of engaging your target audience and allowing your social selling techniques to be put to the test in a more intimate setting within the platform.
You can create groups out of potential leads, or you can make a group of like minded business professionals to engage with and learn from.
Within these groups, you become a valuable community member, and your opinion and conversations resonate with the group.
You can use your automation tool to aid with group messaging, but your more valuable interactions should be personalized and tailored to suit your needs and wants.
Use groups accordingly and be sure to align with individuals who share your business goals and values.
How Kennected Uses Automation to Make LinkedIn a Sales Tool
Here at Kennected, we recognized the potential that the LinkedIn platform holds back in 2018.
It is a place where business people go to do business, as well as a space for individuals to connect and celebrate wins for their company.
It is a social media platform unlike any other, and LinkedIn has the ability to transform your business from the inside out.
Use LinkedIn for sales prospecting and watch your revenue increase without the extra time and effort.
Hop-On The Kennected Train
According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.
If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).
So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.
This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.
Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.
So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.
In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.
And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.
Want to see how it works?
Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.