If you need a way to get in front of your target audience for free, interviews and podcasts are perfect for you. No matter what your area of expertise, you will surely find a podcast that is all about it. This is part of what makes the medium such a powerful marketing tool. You can use it to get your message across to the right people.
However, most producers and hosts are picky about who they will have on their show. Getting invited to these podcasts and interviews is not an easy thing to do. The more popular a podcast is, the more difficult it is to land a spot.
But because more people are listening to podcasts nowadays, this is definitely something you should aim for. Studies show that around 112 million Americans have listened to a podcast, while over 67 million Americans listen to podcasts monthly.
Apple iTunes alone features over 250,000 unique podcasts. Podcasts are very popular because not everyone has the time to sit and read articles online. Listeners can consume podcasts while doing other activities. Whoever your target audience is, you can reach them through podcasts and interviews.
You can use LinkedIn’s massive online platform to reach out to the right people and hopefully secure that interview.
How to Leverage LinkedIn Automation to Land High Profile Interviews & Podcast Spots
Podcast interview marketing starts with identifying the ideal shows and podcasts for you to appear on. You will then send a pitch so that you can get invited as a guest. Once you’re there to speak, you should aim to move your target audience from listener to visitor to lead.
Authors, speakers, coaches, and many other brands can benefit from this type of marketing. Whatever industry you are in, you can use LinkedIn automation to make it easier for you to find the right people.
First, you need to do some research and look up suitable shows that fit your niche. Identify the top podcasts in your industry and aim for them. Use this process to learn more about each of the prospective podcasts and narrow it down to a few ideal leads.
LinkedIn automation tools are perfect for lead generation—and you can even use it to find hosts, producers, and other people involved with podcasts. Kennected, for example, is a LinkedIn automation tool that uses LinkedIn’s data-rich filters to help you find the most qualified leads.
Kennected makes it easier for you to secure those high profile interviews by locating the right people to contact. You can then use Kennected to send them a personalized message that can get the conversation started. Kennected can also send automated follow-ups if the person does not reply immediately. Once they respond, you can start the conversation, deliver your pitch, and secure that interview.
How to Use LinkedIn to Get Interviews for Websites & Podcasts
Taking the proactive approach can help you get a spot on your target podcasts. It also helps to attract attention to your LinkedIn profile so that the interview opportunities come to you.
Make sure your profile is updated so that it reflects your brand and shows off your expertise. Stay active on LinkedIn and keep networking. You never know which connections will lead to what opportunities. Use LinkedIn to develop your connections and expand your network.
LinkedIn is also the perfect platform to establish your authority. If you post informative articles, images, and videos that provide value to your target audience, you will prove that you are a thought leader in your industry. It also demonstrates that you are a person with something valuable to say—making you the perfect guest for top podcasts in your niche.
Try to post consistently so that you can maintain an active presence on LinkedIn. You can share posts from credible sources that are relevant to your audience’s interests.
Become a valuable resource and establish yourself as an authority in your subject while expanding your LinkedIn network: this is how you become a trusted name that books high profile interviews. To take your outreach to the next level, use Kennected and locate the hosts and producers of the top podcasts.
Book a demo with Kennected today and see how it works!