If you need a way to get in front of your target audience for free, interviews and podcasts are perfect for you. No matter what your area of expertise, you will surely find a podcast that is all about it. This is part of what makes the medium such a powerful marketing tool. You can use it to get your message across to the right people.
However, most producers and hosts are picky about who they will have on their show. Getting invited to these podcasts and interviews is not an easy thing to do. The more popular a podcast is, the more difficult it is to land a spot.
But because more people are listening to podcasts nowadays, this is definitely something you should aim for. Studies show that around 112 million Americans have listened to a podcast, while over 67 million Americans listen to podcasts monthly.
Apple iTunes alone features over 250,000 unique podcasts. Podcasts are very popular because not everyone has the time to sit and read articles online. Listeners can consume podcasts while doing other activities. Whoever your target audience is, you can reach them through podcasts and interviews.
You can use LinkedIn’s massive online platform to reach out to the right people and hopefully secure that interview.