Nowadays, customers aren’t so easily convinced by marketing techniques anymore. Businesses need to take their lead generation to the next level if they want to survive in this market. Luckily, as customer needs evolve, so do lead generation strategies.
More and more companies are using Software as a Service, or SAAS, applications for lead generation. SAAS is a cloud-based delivery model for services. Users can access the software online via an internet browser instead of installing it into their own device.
SAAS applications are beneficial because they are easy to access and easy to use. Their subscription-based model means that you only have to pay for the services you need, for as long as you need them. No need to buy a license just to install a product.
Today we’re going to talk about the top 10 best SAAS products that you can use to generate and manage leads.
Try these 10 SAAS Products for Increased Lead Generation & Management
SAAS is a natural fit for growing companies and small businesses because it is low maintenance. You can slash IT costs by using SAAS because SAAS providers are in charge of updating, maintaining, and upgrading the software.
According to data collected by Computer World, companies that transition to Software as a Service subscription can enjoy an IT spending reduction of more than 15 percent. As your business grows, you can easily adjust your SAAS subscription on a monthly basis, scaling requirements up or down based on project demands.
The IT infrastructure resides in the service provider’s data center, meaning your company can get back up and running in case of a service outage or disruption. Here are some of the best SAAS tools you can try out to help you manage and find more leads online.
Calendly for Scheduling Meetings
With an international team, you have to coordinate very closely just to schedule a single meeting. This is bad for your business because it slows your team down significantly. If you’ve ever experienced trouble with scheduling your meetings, you will find Calendly useful. This SAAS tool helps you optimize your meeting schedules.
You can simply set up a calendar of your available days and timings for your prospects and clients, and schedule demos, sales calls, meetings, and so on.
Bitly for Tracking Campaigns
Most marketers spend hours jumping between marketing channels. This makes tracking campaigns a very time-consuming process. The average enterprise uses eight different marketing channels because the audience doesn’t stay in one place. You have to keep track of your social media, email, SMS, and offline events.
If you’re not tracking your campaigns efficiently, you are losing out on leads and prospects. It can get out of hand very quickly—which is why you should use Bitly.
Bitly Campaigns helps you create, measure, and manage the links of every single touch point of the customer experience. You can even see where your campaign is succeeding and where it needs a little more investment. Bitly shows you these metrics in real time, allowing you to juggle multiple marketing channels with ease.
Hootsuite for Scaling Your Digital Messaging Campaigns
Hootsuite is a social media management platform. It is designed to cover almost every aspect of a social media manager’s role, including social media scheduling, monitoring, and analytics. You can use Hootsuite to schedule posts, curate relevant content, and manage team members.
With Hootsuite, you’ll quickly be able to look at performance over time and compare different time periods for each of your social media accounts.
There are several different plans to choose from, making this SAAS product one of the most versatile ones in the market.
HubSpot for a Variety of Uses
Speaking of versatile, HubSpot has a wide array of uses. This inbound marketing software helps with CRM, social media marketing, content management, web analytics, and even SEO. HubSpot offers a full stack of software that allows companies to attract visitors, convert leads, and find more customers.
You can say that HubSpot is an “all-in-one marketing software”. It gives you tools for almost everything your company needs: blogging, SEO, social media, email, web analytics, etc.
You can either integrate the software into your current website, or build your company’s entire website on HubSpot.
Kennected for Lead Generation
Kennected is a lead generation tool that simplifies your lead flow and brings you a steady stream of connections, sales, and appointments. It leverages LinkedIn marketing to help you build a sustainable sales pipeline. With Kennected, you can use LinkedIn’s data-rich filters to find your ideal customers. You can then set up personalized automated messages so that you can reach out to more leads at scale.
Kennected lets you personalize your messages so that you can increase your chances of getting a response. By automating your outreach, you can save lots of time and energy. You don’t have to spend countless hours “spraying and praying” on LinkedIn.
You can even use Kennected to personalize your follow-ups. It helps you build real relationships by allowing you to focus on having conversations with leads. Kennected also takes a personalized approach to each campaign because every client has different needs and goals.
When it comes to LinkedIn automation and lead generation, Kennected is the best SAAS product out there.
Salesforce for Customer Relations Management
Salesforce is a customer relations management solution that allows businesses to collect information on customers, prospects, and leads all within a single online platform. It gives all authorized employees access to critical data on any connected device at any given time.
Essentially, Salesforce reduces the time you spend digging through spreadsheets and gives you more time to sell to your customers. With this tool, you can automatically track emails, calls, and meetings, and even sync key info right from your inbox.
You can use this SAAS tool to boost your sales and even increase client loyalty and satisfaction.
Zendesk for Customer Support
Zendesk is a customer service and support ticketing platform. It allows your representatives to more efficiently handle inbound client requests. It works with different communications channels including email, phone, chat, social media, web, etc.
Zendesk has a real-time chat service, a built-in phone support solution, and a machine learning-powered tool for interpreting and solving client requests.
Slack for Business Communication
If you need a SAAS product for more effective communication, Slack is the right choice for you. Slack is a real-time messaging, archiving, and search solution that is redefining business communication. You can use it to organize team conversations in open channels that are dedicated to specific topics or projects. It also lets you limit sensitive interactions to private, invite-only participants.
With Slack, your team can easily share files, documents, spreadsheets, and PDFs. It also has options for adding comments and highlighting for future reference.
Bit.ai for Workspace Collaboration
Bit.ai is a SAAS platform for workspace and document collaboration. Like Slack, it helps teams work together while sharing information across applications. It is designed like a virtual office. With Bit, you can create workspaces for any group, project, or team that you need. It is a SAAS product that helps you stay organized.
Within a workspace, you can create live documents, notes, company wikis, knowledge bases, instruction manuals, client deliverables, and more.
Bit also includes a central content hub known as the content library where you can save your company’s content in one place. By putting all your files, images, and web links into one central hub, you can enjoy smoother remote collaboration.
Elink for Content Curation
Elink.io is a content curation and content marketing SAAS that helps marketers publish email newsletters, web pages, and other content just by adding web links. You can turn web links into visual content in a matter of seconds. Elink offers pre-built responsive layouts so you don’t even have to find a web designer. You can just focus on collecting awesome content.
With this time-saving SAAS product, you can easily convert web link collections into email newsletters. You can also track your content’s performance and engagement levels.
SAAS applications in general are easy to use, easy to access, and easy to scale. There’s a SAAS product for all your lead generation and management needs. Try them out today and see how they can take your business to the next level.