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Landing pages are powerful tools to convert lots of traffic into paying customers. They’re specially designed web pages with one goal: to get a user to take action by signing up, making a purchase, or providing their personal information such as name, email address, and phone number. The goal is for your visitors to become leads and, eventually, to pay customers.
Email marketing can be an extremely powerful sales tool to connect with potential customers. It helps your sales team reach out to people who may already be interested in your business or industry, stay in touch with existing customers, keep your business at the front of their minds, and improve customer loyalty.
Today, we’ll be covering a wide variety of lead generation tools that can help manage sales leads and turn potential leads into returning customers. Let’s start at the top of the sales pipeline.
Lead Generation Tools
1. Landing Pages
Landing pages are powerful tools to convert lots of traffic into paying customers. They are specially designed web pages with one goal: to get a user to take action by signing up, making a purchase, or providing their personal information such as name, email address, and phone number. The goal is for your visitors to become leads and, eventually, to pay customers.
Surveys are a great way to gather information about your target audience or gauge interest in a product or service. They can be used to collect valuable data from an entire market segment without the need to contact each prospect.
3. Freebies and Giveaways
- Giveaways can be a powerful tool for lead generation. They can help you:
- Get more email subscribers
- Build your social media presence
- Acquire more customers
- Build your brand
- An infographic is a great tool for lead generation when used correctly. Here are a few tips to get you started:
- If your business idea visually makes sense, you can use an infographic to illustrate it.
- An infographic with interesting or unusual information will get more attention than one containing the same information but isn’t presented in an eye-catching way.
- Infographics should be easy to understand at a glance and shareable on social media.
- Do not use animation unless it’s really necessary because it can be distracting from the information you want people to see.
5. Nurture your lead database
Create a lead database: Lead nurturing starts with establishing your target audience, determining their pain points, and offering value at each stage of the buying process. You can create the perfect buyer persona to help you better understand your audience. This will make it easier for you to communicate with them personalized. The key is to offer valuable content to help prospects get closer to making a purchase decision.
6. Optimize your blog for conversions:
Use a conversion-optimized theme. Most WordPress themes do not have lead generation in mind. Instead, they focus on aesthetics and make sure everything looks good. But if you want to grow your email list, that’s not enough – you need to have an opt-in form visible as soon as people visit the page.
That’s why it’s highly recommended to use a conversion-optimized theme such as Optimize Press. This is what I use on this blog because it has many lead generation features built-in so you can create landing pages without any technical skills.
Use a clear call-to-action (CTA). Do not confuse people about what action you want them to take next with your content. Tell them exactly what you want them to do using a clear CTA in the form of text or a button at the end of each post/article.
7. Sales Navigator
Sales Navigator is a must-have tool for any business. It allows you to get in touch with leads and find new ones you didn’t realize existed before. Sales Navigator is the best option for finding leads online by location, industry, title, etc. It also makes it easy to filter out irrelevant leads making it an all-in-one suite of tools with everything you need to run your business.
8. Email Marketing
Use email or social media marketing: it provides an easy method of email contacting leads instantly and keeping them engaged over time. Once you become familiar with marketing automation, it’s simple to use this medium as part of your overall lead nurturing strategy. It’s also possible for businesses to nurture leads via social media platforms like Facebook, Twitter, and LinkedIn. Use social media as a platform where you can connect with potential customers by engaging in conversations and sharing useful information that will help lead prospects down the sales funnel.
9. Kennected Video
As a high-yield LinkedIn automated lead generation tool that we’ve developed primarily to enhance engagement. It is equipped with software that allows you to self-record and use various contact buttons to create CTAs. The tool’s biggest perk is its ability to save time while simplifying processes.
Email Marketing Tools
It is a form of direct marketing that uses electronic mail to communicate commercial or fundraising messages to an audience. Every email sent to a potential, or current customer could be considered marketing in its broadest sense. It usually involves using email to send advertisements, request business, or solicit sales or donations and is meant to build loyalty, trust, or brand awareness. Here are some:
HubSpot has a free CRM tool, and it’s called HubSpot. When people get started in email marketing, they need to learn how to gather information about their customers. HubSpot makes this easy by providing your team with all the tools they need to build that relationship from the ground up. And it will not cost you a dime.
Drip is another all-in-one marketing platform that focuses specifically on email marketing. It offers a free option if you have fewer than 100 subscribers, and it offers email training courses. The paid option starts from $ 41 per month, but there’s also a free trial. There is also a free book, course, and eBook. Drip is available for free for up to 100 subscribers, and after that, you will need to pay for a subscription.
One of the oldest and best email marketing platforms, Mailchimp has a reputation for simplicity. Its interface makes it easy for anyone at any experience level to create beautiful emails and get them out. This works especially well if you need a basic newsletter—Mailchimp offers free accounts that support lists of up to 2,000 subscribers, but you’re limited to sending 12,000 emails per month. If you need more features or stronger limits on your account, Mailchimp has paid options starting at $10 per month.
4. Constant Contact
Constant Contact offers a variety of tools that can help businesses grow and maintain their customer base through email marketing. With Constant Contact, you have the power to send marketing campaigns with limitless customization. You can build your campaign from scratch or use one of over 500 free templates designed by professionals. We also offer an image library with over 10 million photos, graphics, and icons to help bring life to your message so that you can focus on those who matter most to your business.
Generating leads and email marketing are effective ways of spreading your message and reaching new prospects. But if you want to maximize the effectiveness of your email campaigns and lead generations, you must use the right tools for the job. An effective tool will help automate many of these processes and take a lot of the guesswork out of content creation, allowing you to focus on other aspects of your business. Check out the other marketing tools available here at Kennected for the top-tier email lead generation services.