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Tom Brady’s ‘Signature Experience’

Using NFT technology, Tom Brady’s Web3 brand Autograph has created a brand-new interactive program called Signature Experiences. 

With the enhanced offering, sports fans can enjoy the physical & digital worlds.

The physical experience includes in-person watch parties during the season in Los Angeles, Atlanta, and Boston, & a ticker to a season-ending party in Tampa with Brady. 

You can watch live streams, see behind-the-scenes content, and speak with experts directly. 

Before games, NFT owners can chat live with NBC Sports’ fantasy sports commentator Matthew Berry.

Here is what the article states –

The new experiences target hardcore NFT and web3 consumers, as well as Tom Brady and football super fans. “One of our stated goals is to bring the Web3/NFT offering to the mainstream,” said Cassidy. “Tom is one of the most popular athletes of all time – getting the product and opportunity in front of as many of those true fans is the task at hand with this campaign. We are introducing our brand and our offering to a massive amount of people who are not Web3 experts, and who, while maybe curious about NFTs, are not necessarily actively seeking this type of product as part of the way they are going to experience this season as a fan.”

This new experience comes after a year of Autograph dropping NFT collections for partners including: Tiger Woods, Rafa Nadal, Simone Biles, Tony Hawk, Usain Bolt, Derek Jeter, Dale Earnhardt, Jr., and The Weeknd. Each drop sold out within minutes of being made available. The new physical experience offering comes out of learnings from the last year.

Read the full story here

Enhancing customer experiences have continued to be Kennected’s forte since launching in 2018

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