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Timberland Launches “Built for the Bold” Campaign

Timberland today unveiled its new Brand Voice Campaign, Built for the Bold, which celebrates those who harness their inner bold to move the world forward.

Timberland’s latest campaign celebrates emerging & established changemakers who embrace their inner “bold” unapologetically & on their terms to make the world a better place.

Mary J. Blige, the queen of hip hop soul, narrates the campaign’s anthem film.

Here is what the article states –

“The campaign comes to life through a carefully orchestrated four-phased approach that is at once global in scale and hyper-localized, meeting consumers in the cities where they live. It opens with an attention-grabbing digital, mobile and out-of-home tease campaign, followed by the reveal of the bold brand anthem, guerrilla marketing in key cities, and finally a product campaign, which showcases bold new products such as the GreenStride ™ Turbo Hiker and the iconic Benton Waterproof 3-in-1 Jacket.

The creative throughout draws inspiration from archival Timberland ads that sparked interest over the years with their progressive, bold and often irreverent attitude.”

Read the full story here

To grab the attention of B2B leads, salespeople have to be BOLD. 

Lead generation requires a digital marketing approach & if you’re not using LinkedIn as your primary source of leads, you’re missing out.

Kennected offers an automated solution that allows users to customize outreach messages on a grand scale (or as much as you’re allowed on LinkedIn). 

Anyone can use it, which is why it’s growing in popularity among local businesses & beyond. 

Check out Kennected today & witness it yourself!

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