TikTok Users Changing Into “Unofficial Brand Ambassadors” For Unhealthy Foods & Drinks

A recent study by the British Medical Journal revealed how often TikTok users (ages 10-19) are “unknowingly” marketing unhealthy foods & drinks.  

The authors of the study say there’s a need for better policies to protect children from the harmful impact of marketing on TikTok.

Here is what the article states –

“In an attempt to assess the effect of unhealthy food and drink marketing on TikTok, the researchers looked at all the content posted by the accounts of the 16 leading food and non-alcoholic drink brands as of June 2021.

User-generated content created in response to branded hashtag challenges was also assessed.

At least 539 videos had been posted across the 16 accounts from 2019 to 2021, with videos receiving an average of 63,400 views, 5,829 likes, 157 comments, and 36 shares.

Of the user-generated content instigated by the brands through hashtag challenges, total collective views for challenges ranged from 12.7 million to 107.9 billion.”

Read the full story here

Kennected utilizes TikTok to its full capabilities to demonstrate what a SOLID work kulture looks like & provides our viewers with an inside look at the company.   

Perhaps you can take away some work-related content ideas for YOUR company! Our kulture revolves around relationship building inside the company AND with our customers.

Our main product CloudKennect was built on the foundation of relationship building. We’ve received many thanks from thousands of companies for the tool’s success with lead generation.

We realize lead generation is one of the #1 challenges with B2B marketers today as trust between customers & salespeople has dwindled over the past few decades.

CloudKennect takes that reality & evolves with it so YOU, the customer, can witness how modern lead generation works. 

If you’re curious to learn more, check out Kennected today!

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