TikTok To Overtake YouTube As A Source of Influencer Marketing By 2024

Instagram remains #1 for influencer marketing spend as it nears a 3X spend compared to TikTok. 

However, Meta’s other child Facebook is losing its top-notch spot. TikTok is expected to overtake Facebook’s spot & soon follow YouTube, the #2 spot in influencer marketing spend.

By 2024, TikTok is expected to be the #1 platform for influencer marketing. 

Despite many complaints about Instagram’s ever-changing algorithm, the platform continues to highlight influencer-based content. 

By the end of 2022, it’s expected that nearly 75% of U.S. marketers will be engaged with influencer marketing. 

Here is what the article states –

“Last week, Instagram agreed to roll back some recent updates, which saw the app morphing itself into TikTok with a full-screen home feed and increased number of recommended posts, after two of the Kardashians posted a complaint to their Instagram profiles. Of course, mega influencer celebs like the Kardashians could lose out if Instagram shifts its algorithm to feature a greater number of smaller creators. 

The report also points out that could be the eventual plan for Instagram, adding that the mix of influencers benefiting from this form of monetization has been shifting over time.”

Read the full story here.

Kennected’s social media plan recently received a makeover highlighting the upfront & behind scenes shenanigans of the sales floor.  

From tips on how you can improve YOUR lead generation strategy to highlights from our quarterly Nerf wars, Kennected is dedicated to delivering the most AUTHENTIC social media experience. 

Influencer marketing is on the horizon as we have recently collaborated with Kevin O’Leary’s Tax Hive company at speaking events. 

Like our social media journey, influencer marketing will be another piece of the “startup puzzle.”

Kennected is the #1 lead generation tool on the market. Why? 

The company is all about connections & building quality relationships RATHER than being your average salesperson.

We go the extra mile to ensure YOU understand how to use the product AND provide excellent customer service when YOU need it most. 

You can read more about our automated solutions here!


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