How To Use TikTok To Grow Your Coaching Business

TikTok is a widely popular app that seemingly appeared out of nowhere. Launched in 2016, TikTok now has over 800 million active users each month—and the platform is still growing. Because of this, more and more marketers are beginning to acknowledge it as a potential channel for their marketing campaigns.

Everyone knows TikTok is popular among teenagers, and its success is undeniable. But can it help your coaching business grow? Let’s take a closer look at the social video app that’s taking the online world by storm.

Leverage TikTok (Yes TikTok) to Get More High Paying Clients​

Initially, TikTok was just an app where users could record themselves lip-syncing to popular music. But over time, users began creating different kinds of content by lip-syncing to just about anything. Now TikTok is a platform full of memes, comedy skits, and inside jokes—on top of all the dance trends, challenges, and music videos.

It’s easy for some business owners to dismiss TikTok as just another trend. And if it’s not suitable for your brand, then we wouldn’t recommend it either.

But TikTok has also surpassed 1 billion downloads on iOS and Android, meaning the app appeals to a very large audience. Marketing here is at least worth considering.

Social media marketers have been trying to figure out how to use TikTok to boost their engagement and increase their revenue. Some have even managed to make it work for them.

A lot of coaches may think there’s no way TikTok can help them grow their business. But savvy influencers actually use TikTok to teach subjects like math, history, etc. It’s all about the presentation. If you can make content that’s entertaining and informative at the same time, people will watch it.

Coaches can channel this way of thinking into their own TikTok strategy. If your target audience spends a lot of time on TikTok, you should definitely learn how to make the most of it.

Spend some time browsing TikTok and get a feel for the type of content that succeeds here. It may not be for everyone, but if it’s a good fit for your brand and your target demographic is here, there are ways to make it work.

Why Use TikTok?​

Using TikTok as a marketing channel is all about finding your target audience and creating content based on their interests. TikTok is mostly used by teens, with more than 1 in 10 saying that it is their favorite social media platform. This means TikTok is only behind Snapchat and Instagram in terms of popularity among teens.

TikTok reached 38.1 percent of young adults (18 to 24 years old) in March 2020. This is more than three times its reach with 35 to 44-year-olds of only 11.7 percent. In the US, one quarter of the Americans between the ages of 12 and 34 surveyed by Comscore was using the app. However, only 3 percent of adults over the age of 35 were using TikTok.

The social app is also more popular among women (45.2 percent) than men (31.2 percent) in the youngest age bracket.

The coronavirus pandemic and the resulting lockdowns boosted TikTok’s numbers. In February 2020, TikTok had around 23.2 million adult visitors in the US. But in March 2020, this number jumped to over 28.8 million.

It’s clear that TikTok has made an impact on the younger demographic. But on the flip side, adult TikTok users in the US are rapidly declining. In March 2019, users over 35 years old accounted for nearly half of TikTok’s adult users. But in March 2020, this age group represented only 34.7 percent of total adult users.

Business owners and marketers should keep this in mind when planning their TikTok marketing approach.

In terms of household income, 40.2 percent of unique adult visitors in March came from households with an annual income of over $1000K. However, there is no clear correlation between household income and TikTok usage.

Omni Channel Marketing: Be Where Your Ideal Customers Are

You shouldn’t be afraid to try different marketing channels, especially if it’s something as big as TikTok. As a coach, you need to be wherever your ideal customers are. So if your program caters to teens and young adults, there’s no reason not to pursue TikTok.

Omni channel marketing is a sales approach that helps improve brand recall. By effectively being everywhere, you can attract the attention of your target audience and help them recognize you.

Using TikTok will involve creating entertaining but informative coaching clips. It may seem unconventional at first, but once you get the hang of this unique platform, it will become second nature. We recommend spending time on the platform and seeing the type of content your target audience enjoys. You then have to work on integrating your message into your TikTok content.

Marketing to a younger audience is not too difficult. Meet them where they hang out, play by their rules, avoid being too sales-y, and try to have a little fun. If you understand your customers, you will be able to reach them with your message more effectively.

Repurpose TikTok to Other Social Medi​

The thing about creating TikTok content is that you can easily share your videos to other social networking platforms. This works wonderfully if you already have active campaigns on Facebook, YouTube, Instagram, etc.

The TikTok videos you create are easily shareable. Post them on your Facebook wall or your Instagram feed. You can also share them as a story if you don’t want the TikTok videos to clog up your profile. Cross posting your content will help you maximize your reach and boost your engagement.

Try TikTok for yourself: you may be surprised by how good it is for lead generation and growing your coaching business.

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