The Importance of Communication & Technological Business Leadership

As technology and software implementation have risen into global prevalence, businesses everywhere are forced to evaluate their digital literacy and see where improvements can be made.

Technology has the ability to streamline certain aspects of a business, as well as the potential to create new jobs and duties within an organization.

An article by Forbes details what “soft skills” are involved in business tech and how these techniques can be utilized properly within a corporation.

“According to Investopedia, soft skills “are considered to be a complement to hard skills, which refer to a person’s knowledge and occupational skills.” For technology leaders, those hard skills have long been considered some flavor of technical expertise. Yet many of today’s modern chief information officers differ greatly from yesteryear’s suited-up top engineers.

Cryptic and hardline systems management was perfectly fine in the cyclical era of building lights, keeping those built lights on, identifying new lights to build, and so on. Now that technology extends beyond feeds and speeds, complexity has been redefined and expertise is a bit more nuanced.

Technology today underpins business, hard stop. Every office relies on technology in some form or fashion to work effectively, efficiently, seamlessly. More than ever before, who is placed in the top tech leadership position matters.


There is no such thing as over-communication in technology leadership. One thing has stayed rock-solid over the past several decades and that is a general fear of change, both spoken and unspoken. The keys to simplifying hard things in IT are:

  • Communication – Routine and clear explanations to all on how, when, where, what and, most importantly, why.
  • Collaboration – People need to feel included in the process, a part of the effort. When someone feels as if they’re on the change team, the change is cleaner and certainly stronger.
  • Confidence – Confidence must be reciprocal – confidence in the leader driving the change and confidence in the recipient of the change.”

Read the rest of this article here. 

As the “technology leadership” niche has been created and utilized within businesses globally, communication has become even more important to the success of a company.

A common misconception that exists within software and business collaboration is that tech overtakes human responsibility, allowing employees to take a step back from their duties.

In fact, the opposite is true.

Software can streamline certain tasks, making it all the more important to delegate responsibilities within your departments to ensure that the tech is working properly.

The article mentions that communication is key, and this is indisputable, especially as software implementation continues to evolve within business.

Certain software now exists to aid in lead generation, marketing, sales enablement, and even customer service. Use this tech to your advantage and free up time for your employees to focus their attention elsewhere.

Use software like Cloud Kennect to automate your lead flow and give your business an edge in the technological world. 

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