LinkedIn is one of the best social networking platforms for lead generation and networking. In fact, even compared to giants like Facebook and Instagram, LinkedIn remains the most important tool in every marketer’s arsenal. That’s because it focuses on building professional and business relationships.
With over 756 million users around the world, LinkedIn is the biggest professional network in the world. It’s like one huge networking event that’s being attended by everyone in every industry. If you want to target CEOs, professionals, entrepreneurs, marketers, managers, recruiters, this is the platform for you.
Unfortunately, there’s a chance that you’re not utilizing it properly. The good news is that just by being on LinkedIn, you are already a step ahead of the competition. Some people haven’t realized the potential of LinkedIn when it comes to boosting your sales. And that is why today we’re going to talk about how to make the most out of LinkedIn.
Best Advice for Salespeople When Using LinkedIn
One of the most important rules for salespeople is that you need to be where your prospects and customers are. If they have a phone, you need to be on the phone to reach them. If they have an email, you need your own email outreach strategy.
If they are on LinkedIn, you should also be on LinkedIn. It’s not enough for you to be using LinkedIn. It’s not enough to have a profile. You need to optimize that profile, make sure you have all the necessary sections, and add all the information people need to reach you.
It’s not enough for your LinkedIn profile to tell visitors what you can do. Your profile should also demonstrate that you are a leader in your industry. When it comes to your industry, you are the one they need to contact.
You should also optimize your profile using the right keywords so that you will show up when people use the search function.
Here are other tips you can use to improve your LinkedIn presence.
Create a Customer-Focused LinkedIn Profile
Once you’ve optimized your profile to reflect who you are and what you can do, it’s time to share the spotlight. The best profiles are the ones that show customers what they can get out of working with you. Don’t just focus on your achievements: help your profile visitors understand how they can benefit from your products and services.
Having a profile that’s just all about you can scare your prospects away. Do not intimidate your potential customers. Instead, make it an inviting experience for the people who view your profile. Focus on value. Talk about who you help and how you can help them. Talk about companies you’ve helped. To top it all off, don’t forget to add your contact details so they know the next thing to do.
Personalize Your Offer
You can have the best pitch in the world, but if you don’t personalize it based on who you’re talking to, they wouldn’t care. Remember that it’s not about what you are offering, but what your prospects need. Keep this in mind as you send your messages to your prospects on LinkedIn.
When crafting that message, make it all about them. For starters, make sure you add their name to the message so that they know you are talking directly to them and not just sending thousands of unsolicited messages. If possible, try to learn more about the prospect so you know exactly how to give them something impactful.
Make your LinkedIn messages matter. Otherwise, you’re just going to look like a spammer, and you might even get reported for that.
Check Your Profile Views
Prospects and customers are viewing your LinkedIn profile on a regular basis. LinkedIn notifies you every time someone visits your profile. Don’t ignore it! Check out who is viewing your profile and try to figure out why they want to know more about you.
If you’re one of the many salespeople who neglect this feature, you are missing out on a golden opportunity. It’s like ignoring a lead that’s already knocking at your door.
Although not all views are going to end up as a loyal customer, some of them will. Don’t miss out on the chance to convert these profile visitors into clients. Send them a personalized message, start building that relationship, and find out how you can bring value to them.
Expand your Network
They say your network is your net worth—and that’s definitely true on LinkedIn. LinkedIn isn’t just a place to generate leads; it’s also a social networking platform where you get to connect with other professionals. So you need to consider the social aspect of LinkedIn if you want to get better results from it.
The average salesperson may have around 1,000 connections on LinkedIn. But before you say “quality over quantity”, remember that you can have both. Your network should have everyone from existing clients to prospective customers. Build those relationships and expand your network. The bigger your network, the easier it is to find and convert leads. You will also be able to demonstrate your thought leadership by reaching more people with your LinkedIn content.
If you want to reach more people on LinkedIn, use Kennected. Kennected is a LinkedIn automation tool that brings you a stream of leads, connections, meetings, and appointments—all on autopilot. The best part is that it doesn’t spam people with unsolicited messages. It personalizes your outreach and lets you focus on the tasks that matter. Book a demo with Kennected today.