Real estate agents and realtors have a lot of resources that can help them find potential leads. But one platform they usually overlook is LinkedIn. With over 575 million users, 40 percent of which access the site on a daily basis, LinkedIn is a gold mine of opportunities.
It’s safe to say that if you are not on LinkedIn, you are missing out. Here we will talk about how you can sign more home sellers through it.
Before we go into the various ways you can utilize LinkedIn to find more clients, here’s one good tip to keep in mind: set up your profile in a way that clients come to you. LinkedIn is a good platform to connect with people, but if they are not impressed by what they see on your profile, they might find somebody else.
Your headline is the first thing they will see on your profile: make sure it is useful to the viewer, or else they won’t stay there for long. Use keywords like “real estate”, “real estate agent”, “and home sales” in your profile. The goal is to let visitors know exactly what you can do for them by just looking at your profile.
Reputation management is therefore very important. A real estate agent needs to establish trust with a home seller. After all, this is a very important transaction for them: they will want to work with a trustworthy real estate agent. You should also try to establish your authority when it comes to real estate. LinkedIn gives you plenty of opportunities to establish yourself as an authority and a thought leader in your industry.
Nowadays, more people are spending time on LinkedIn to do research on realtors and real estate agents before reaching out to them. If you want to attract clients, make sure you have all the appropriate information listed down. You also want your credentials to be in full view. You can post images of impressive projects, or give them a link to your website. By creating and publishing your own high quality content, you are establishing yourself as a reliable person to work with. It also puts you in front of thousands of potential clients.
Finally, don’t underestimate the value of connections you already have. Try to expand your LinkedIn network by reconnecting with old contacts, colleagues, alumni, workers, organization members, friends, and relatives.