Video marketing is everywhere, and if you’re not producing your own content, you’re missing out on a fantastic source of leads and revenue. A lot of entrepreneurs have already realized the potential of videos, but most of them are still struggling to figure out their video marketing strategy. Some are still learning how to put their own videos together.
We can’t blame them: video production is not easy. That’s why there are professional production companies with individuals who have trained to hone their craft.
You can outsource your video production for content that needs high production value. But you can’t do that for every single video. Not only is this expensive, it will also prevent you from fully expressing your brand’s message. The greatest ambassador for your brand is still you. So you need to figure out how to make a few videos yourself.
Part of that process is learning about the different steps in video production. Today we’re going to talk about how to turn your video ideas into reality.
Generally speaking, the video production process will vary from one company to another. It is a creative endeavor after all. But the three main phases of production are always the same no matter what: that’s pre-production, production, and post-production.
Step by Step Process for Producing Videos
Whether you’re an amateur video content creator, or you’re a professional company, your video production process will always follow those three main phases. The exact steps within those phases will vary based on different factors like timeline and budget, but these phases remain the same.
Pre-production is the part where you plan and coordinate your video so that everything is ready for the shoot. Production is the part where you shoot your video. Post-production mainly involves editing, optimizing, and publishing your content.
Staying organized throughout your video production process will help you minimize your mistakes—which is important if you’re new to making videos.
Video production has a lot of moving pieces. Even in professional productions, it is not uncommon for different departments to be from different companies who come together for the first time just for a single project. Staying organized helps everyone stick with a schedule and keep the production rolling.
With a solid video production process, you can build a predictable timeline, set a realistic budget, and create a high quality video.
The more time you spend on pre-production, the less time you will spend on production and post-production. Simply put, you need a plan. Having a plan will help you work efficiently when it’s time to shoot your product.
Spending enough time in pre-production will reduce revisions and help you avoid reshoots—which can be expensive whether you’re creating a video in-house or outsourcing production. Pre-production is the planning and preparation phase where you nail down your video’s objectives, discuss the requirements of your shoot, and prepare everything production needs.
This is the part where you write your script, make countless revisions, create a storyboard, and ensure that your message is being delivered. If you skip this phase, you will encounter a lot of problems throughout your production phase. You may have to spend a lot of time editing your video if you don’t plan the whole shoot ahead of time.
So when it comes to pre-production, you’re supposed to anticipate and solve all your problems before they even pop up. Sometimes when you’re shooting a video, something unexpected happens and you have to be quick on your feet. But you can reduce the chances of something going wrong by just being prepared.
Pre-production includes identifying your target audience and where they are hanging out online. It also involves identifying available resources; setting a budget; crafting your story based on your brand’s message; setting a timeline; developing a script; hiring talent; and finding a location for your shoot.
The more videos you produce, the easier it is to develop a plan. Eventually you will have a proper gauge on your resources and how to make them work to bring your vision to life. You will also know what to invest on for future videos, particularly when it comes to equipment.
To identify all of these elements, you may need to have a series of meetings with your team. The same goes for when you’re outsourcing your video. You still need to discuss with the production company what your video is all about and what you want your video to look like.
Now that the meetings are over and the preparations are complete, it’s time to get to work. If you’ve scouted for a location beforehand, you can bring all your crew members and equipment there. Hopefully, you will also have accounted for the weather. This is especially important if you are planning to use natural lighting for some of your shots.
If you’re shooting on location, you may have to allot some time for setting up the equipment such as cameras, sound, and lighting.
The production phase is where you capture all the footage that you need. Make sure you take multiple shots of the same scene—a “safety shot” can come in handy sometimes. Shoot from different angles and don’t be afraid to get creative with it.
Whatever you do, always shoot with editing in mind. Make it as easy for the editors as possible to put your shots together seamlessly. That means no unwanted noise in the background, no distracting movement in the shots, etc.
Having a script and a shot list can keep you on the right track, so you know that you have all the shots needed for the final product. The more prepared you are for the production phase, the easier it will be.
Once production wraps, it’s time to get to work on editing. This is the phase where it all comes together. The producer and the editor work on putting all the different takes together to create a cohesive story. If you’re making it all by yourself, then you’re both the producer and the editor. While it may be difficult at first, learning to edit your own videos will definitely come in handy in the future.
Experiencing post-production yourself will actually let you streamline future productions because you know what you need to do during shoots to make life easier while editing.
Post-production includes adding elements like captions, subtitles, elements, sound effects, and background music to your video content. Raw footage may bore your viewers, but having those extra features can make your video truly pop.
Once you’ve finished the video, it’s time to optimize it for maximum traffic and engagement. This is where you use SEO or search engine optimization to get the most viewers on your content. You should add relevant keywords to your title, description, and tags.
Create an attractive and informative thumbnail because that’s the first thing people will see. Finally, schedule and publish your video on the appropriate social networking platform. Keeping track of its performance using analytics can help you determine how people are reacting to your video.
It’s not easy to produce video content. Some video types are easier to produce than others. Vlogs, for example, are popular among content creators because they are easy to produce and don’t require high production value. At the same time, vlogs can attract a large audience, so it’s a low cost way of attracting many people to your brand.
But for videos that need high production quality, make sure you follow all the steps listed above. It will help you make the best possible video content for your viewers.