Sony Music Entertainment is the latest music brand to announce it’ll use non-fungible tokens (NFTs) to authenticate music.
A trademark application has been filed by Sony Music Entertainment covering music & artists under Columbia Records.
As Kondoudis shared this week, the number of individuals & institutions filing for trademarks with the USPTO has increased this year compared to last year.
Here is what the article states –
“According to Kondoudis, the trademark application will allow Sony Music to leverage NFTs to authenticate its audio, video recordings and live music performances. The application also covers marketing services, promotion, distribution, marketing, advertising, and online entertainment, including podcasts and audiovisual recordings.
Notably, it’s not the first time the music studio will be seeding in the crypto market. In August 2022, Sony Music Entertainment participated in a Series A funding round for an NFT digital art firm MakersPlace.”
Read the full story here.
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