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SMS marketing is one of the most direct forms of communication that you can have with your customers. With SMS marketing, you are reaching them directly through their mobile phones. So whether they are smartphone or non-smartphone users, you can communicate with them.
But the question is: is it effective? We need to check SMS marketing statistics to see if it is worth the trouble. In this age of social media, will marketers and businesses still get enough responses to their text message advertising? Let’s take a closer look.
What is SMS Marketing?
SMS stands for short messaging service. An SMS marketing campaign lets you contact your customers directly through their mobile phones, assuming that you have access to their phone numbers.
There are two types of SMS texts that marketers can send: promotional messages and transactional messages.
Promotional messages promote your products and services, as well as your latest sales, promos, events, etc. You can use this type of message to generate hype around your brand. On the other hand, transactional messages don’t promote anything. They just keep customers informed about their transactions and purchases. This includes shipping updates, order confirmation texts, cart abandonment alerts, and other notifications.
You can use text messages to generate leads and boost customer engagement. Done properly, it can even help you increase brand loyalty and customer satisfaction.
SMS messages are short, simple, and straightforward. They are limited to 160 characters per SMS, and you would be wise to stick with this limitation. With just 160 characters, you can get a lot of information out there, and even include your call to action.
Text message marketing is a very powerful strategy for businesses and marketers. In fact, some marketers don’t realize that text messaging marketing is actually more effective than traditional email campaigns. Here we will elaborate on that using SMS marketing stats.
Add it to your multichannel marketing campaign and reap all of its benefits.
SMS Marketing Statistics: What is the SMS Response Rate?
One of the biggest benefits of mobile marketing is the lightning-fast delivery time. As soon as you send a text, it gets delivered immediately. This is why SMS marketing messages are perfect for delivering time-sensitive messages like event promos or flash sales. You can maximize your sales this way.
The best part is that phone users always have their phones with them at all times. You can instantly reach everyone in your SMS list. But most marketers wonder if this will lead to a response. Here are some SMS marketing statistics that are worth looking at.
For starters, 90% of all SMS messages sent are read within the first 3 minutes. In fact, text messages enjoy much higher open rates compared to email marketing messages. This is because mobile phones are always in their pocket or desk, or somewhere close by. Meanwhile, you have to check your inbox to see your emails, and this takes more effort than looking at your phone.
Most people receive countless notifications and alerts in their email inboxes. Their tendency is to just ignore most of them, especially branded messages. With SMS, you are far less likely to be ignored, especially since all of the people on your list voluntarily signed up to receive SMS alerts and updates from you. Mobile devices alert phone users when there are new text messages. Since most people receive SMS messages from their friends and family, you are also less likely to be ignored.
Additionally, most phones will display a snippet of your text messages on the screen, letting customers know exactly what you are talking about and giving you an even better chance of catching their attention. This is why SMS marketing has some of the highest open rates out of all the marketing channels out there.
In 2018, the SMS open rate was as high as 98%. Compare this with email marketing campaigns that only have an open rate of around 20%. A good open rate is essential for marketing because if your customers aren’t opening your messages at all, then you’ve basically wasted time and resources.
Additionally, SMS marketing enjoys a higher response rate. Not only are these messages opened more frequently, but they also have a higher response rate. The average response rate for SMS marketing is around 45%, while the average response time is around 3 minutes.
You can use your SMS marketing tool to keep track of these numbers and check if your SMS campaign is effective. If one particular message has a low response rate, you might want to tweak the message and send it again.
Additionally, higher response rates lead to more conversions and sales. 70% of customers say that text messages are a good way for businesses to get their attention. Communicate with customers the way they want you to and your business is sure to grow. You’ll also get better responses.
If you want to make the most out of SMS marketing, you might think that the best way to do it is by texting customers often. But this is actually a surefire way to get them to unsubscribe to your SMS marketing.
Marketers enjoy the lowest unsubscribe rates when they send just up to two messages per week. Sending one message per week is good enough. You don’t want to annoy your customers who gave you their phone number and the permission to text them directly.
As powerful as it is, SMS marketing needs to be used responsibly. It is a direct line to your customers’ mobile devices. You don’t want to be invasive. Besides, SMS leaves a strong impression when you use it sparingly.
By sending only a few messages, each text will maximize its impact. Your customers will know that your texts are only for the most exciting promos, and this will add to the hype, leading to even more conversions.
Using this strategy also builds trust and brand loyalty. SMS marketing works best when you use it to build strong relationships with your loyal customers.
Embracing promotional SMS programs is the right move for most businesses today. Even with the popularity of social media, you can’t beat the impact of a well-written, well-timed text.
Why Companies Should Send Text Messages
Not all businesses are adopting SMS marketing into their business strategy–and this is something you can take advantage of. By focusing on social media, these marketers are missing out on a powerful tool for increasing sales and conversions.
People like to underestimate SMS, saying that it is “dead” or that it “needs to be put out of its misery”. But these people don’t know that text messages have higher open rates and higher read-through rates. Not to mention mobile phone ownership rates are high.
The presence of social media does not slow down or affect SMS in any way. People may be spending a lot of time on Facebook, Twitter, Instagram, LinkedIn, or TikTok, but this doesn’t mean they have stopped using SMS. Text messaging and SMS are built into their phones. Mobile users don’t have to worry about internet access or apps going down.
With SMS, there are no additional apps for customers to download. They already have this feature in their phone–no matter what device they are using. This is the best example of a captive audience. Just like most other people around the world, Americans check their phones first thing in the morning. If you are planning to implement new marketing initiatives, make sure SMS is one of them.
For someone running an SMS messaging campaign, this means you have access to your customers as long as you have their phone numbers. Of course, you still need to get explicit written consent from your customers before you can send them SMS marketing messages. You wouldn’t want to violate any text marketing laws and regulations by the Federal Communications Commission (FCC).
You might be surprised how easily you are able to get phone numbers legitimately from customers who are genuinely interested in your products and services. In 2021, 62% of consumers have opted into texts from at least one business, according to SimpleTexting. Meanwhile, 43% of consumers subscribed to up to three brands.
Set up a sign-up sheet on your website or landing pages wherein customers can leave their phone numbers and give you permission to send them updates, promos, SMS surveys, etc. Incentivize them by offering exclusive promos and discounts.
More than Sending SMS Marketing Messages: Use Kennected to Generate More Leads
SMS marketing gives your company the ability to reach leads, prospects, and customers through their mobile devices. But if you want to take this to the next level, use Kennected while you leverage SMS marketing. This LinkedIn automation tool simplifies your lead generation.
With Kennected, you can unlock the power of automated lead generation. This revolutionary marketing software taps into LinkedIn’s database of professionals, entrepreneurs, CEOs, and decision-makers to bring you the best leads for your business. Choose your target audience with ease and find your exact target customers.
Kennected lets you personalize your messages so that your leads are more likely to respond. This also increases your conversion rate significantly. If you want to find a way to stand out in your prospect’s inbox, personalizing your messages is essential. And just like any SMS marketing platform, Kennected does that for you automatically. It is the best tool to complement your existing SMS marketing strategy. This is why many clients have stayed on board for a long time.
Kennected’s Smart Inbox is integrated with your LinkedIn so you can manage all of your prospects’ communication. Imagine being able to send personalized messages to everyone in your defined area or town that has a LinkedIn account. You can craft an offer that is exclusive to LinkedIn. Whether the lead buys something off of your first message or just chooses to connect with you—you win. Once they connect with you on LinkedIn, you have access to their email, phone numbers, and other information that are publicly available.
Kennected can help you build up your SMS list as well as an email list for your email marketing campaigns. It’s about being everywhere your ideal potential customers are. Kennected can help you grow your business.
More than 17,000 clients trust Kennected to help grow their businesses. You can be one of them. Book a demo with Kennected today to learn more.