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Some people might think SMS marketing is dead. It’s easy to think that, since everyone is communicating through social media now, and that includes your customers. But if SMS marketing isn’t working for you, you probably aren’t using the best SMS marketing platforms.
SMS marketing is a powerful tool that allows marketers to reach their target audience directly through their mobile devices. Used properly, this can lead to increased brand awareness and conversions.
But you can’t do this without SMS marketing software. You need a tool that will send text messages and bulk SMS to your intended audience. A proper SMS marketing solution is very important as it will allow you to reach most of your goals for your SMS campaigns.
Before we go into SMS marketing software options, let’s discuss SMS marketing and what it is all about. Let’s take a closer look.
What is SMS Marketing?
SMS stands for short message service, and is a direct channel to your customer’s mobile phones. You can reach anyone as long as you have their phone number, whether they are a smartphone user or a non-smartphone user.
Using text message marketing software, you can engage with your customers effectively. Texts have a higher click-through and read-through rate compared to email marketing campaigns.
Texts are short and simple, thanks to their 160-character limit. You would be smart to stick with this limitation, as it will take up less of your customer’s time and get your message across faster, which means they are more likely to see your call to action. Recipients are far more likely to read the entire thing, especially if it is a well-crafted and relevant message.
An SMS marketing campaign is often used to promote a company’s latest products, services, deals, sales, events, and promos. There are two types of SMS texts that you can send: promotional and transactional text messages.
Promotional texts can attract the attention of your customers and generate some interest in your latest offerings. It builds up hype and puts a spotlight on your most interesting offers at the moment.
Transactional texts are SMS messages you can send to keep customers updated on their purchases. This includes their shipping info, order confirmation texts, cart abandonment notifications, and other important alerts.
If you use SMS marketing to send personalized text messages, you will establish a stronger connection with the people on your contact lists. Just remember to get their explicit written consent before using their phone number for SMS marketing. It is actually illegal to send messages without the customer’s consent. This is called cold SMS, and there are strict regulations and text marketing laws surrounding it.
SMS marketing works better when you target people who have shown interest in your products and services already. If they did not opt in to receive mobile text alerts from your brand, they are just going to get annoyed by your messages anyway. So focus on those who have signed up, given their phone number, and given you permission to text them. These are the customers who are more likely to place an order after receiving one of your text messages.
What is an SMS Marketing Platform?
Now that we’ve covered the basics and what SMS marketing is, it’s time to talk about SMS marketing services. Also known as SMS marketing tools, these platforms allow marketers and business owners to send SMS messages to their contact lists for their marketing campaigns.
These tools may help with a wide variety of SMS-related functions like marketing automation, contact management, audience segmentation, personalized messages, shortcodes, and chatbots. They can even integrate SMS marketing software with other existing software to make your process a whole lot easier. SMS marketing tools let you send messages at scale while improving customer experience.
Here are a few examples of how SMS marketing services can help entrepreneurs grow their empire, one text at a time:
An SMS marketing software can help you send transactional messages, updating customers on their order status with shipping confirmations. You can use it to send notifications and alerts for deals, discounts, and flash sales. You can also send follow-up texts when a customer abandons their cart. Finally, you can also offer customer support to improve their experience with your company.
These are some of the most basic functions you can expect from SMS marketing software. But the best SMS marketing software will have additional features to make life easier for you. They can personalize your SMS campaigns, send bulk SMS, use drip campaigns, send MMS messages, etc. They will give you plenty of creative ways to reach your customers’ cell phones.
SMS Marketing Software Examples
There are plenty of options out there when it comes to SMS platforms. Don’t get overwhelmed by the choices. Here we discuss some examples of good tools for your text message marketing efforts.
Twilio is a text marketing software solution that offers powerful automation, meaning you can send automated text messages to your contact lists. It also has segmentation, allowing you to choose a target audience based on certain categories. This way, you can ensure that you are only sending relevant messages to your SMS subscribers.
Twilio also has several integrations that let you connect your SMS campaign to any of your apps, workflows, and websites. It is known as a “developer’s tool” because of its many capabilities, but it also has a lot of features that require zero coding experience.
Finally, Twilio also allows you to use their APIs to connect to services like Salesforce, Zapier, Shopify, HubSpot, and other CRMs.
SimpleTexting is another good choice if you are looking for an SMS marketing platform, due to its ease of use. It has an intuitive interface that allows users to get their SMS campaign running in no time. You can send bulk SMS instead of starting conversations with customers directly. You can also use it to set up auto-replies. Other handy features include SMS scheduling, segmentation, and two-way SMS. Go for this one if you want an SMS marketing software that is incredibly user-friendly.
Speaking of bulk text messaging, SlickText is one of the best SMS marketing software for this purpose. Simple and easy to use, SlickText delivers features like scheduling, autoresponders, and workflows. This SMS marketing software makes it much easier to manage your text campaigns.
SlickText even helps you get your campaign up and running through videos and documentation. You’ll also be surprised by how comprehensive its customer data, reporting, and analytics are.
Finally, we have Klaviyo. This SMS marketing software can be used for two-way conversations, SMS automation, MMS messages, A/B testing, and smart SMS sending. It is a powerful multichannel marketing platform for all your SMS needs. The smart sending feature helps users send messages to the right customers at the right time.
These are just some of your options for SMS marketing software—keep in mind that there are plenty more out there. If you’re still undecided, here are some of the qualities you need to look for when choosing a text marketing software
What Makes a Great SMS Messaging App?
SMS marketing has become an essential part of every company’s multichannel marketing strategy. If you are still not using text messages to reach your ideal audience, you are missing out.
If you’re ready to implement SMS into your multichannel marketing strategy, you need the right text marketing platform. Luckily, there is so much SMS marketing software to choose from.
You can take a look at the top SMS marketing software and see which ones will work best for your SMS marketing campaigns. You can also narrow down the selection and find the best SMS marketing software for your business by defining your goals and needs. For example, if you want to reach customers more easily, you may be interested in a tool that offers SMS marketing automation or bulk SMS.
Regardless of your business needs, there are a few qualities you have to look for in an SMS marketing solution before you launch your campaign.
For starters, the best SMS marketing platforms allow you to make personalized text messages. One of the uses of SMS marketing is building close business relationships with your customers through text messaging. You can’t do that if you’re just copy-pasting texts and hoping people respond. Your SMS marketing campaigns need a personal touch.
Aside from sending bulk messages, it should also allow you to personalize your texts without the need for advanced programming skills. Speaking of which: you should aim for an SMS marketing software that is simple, intuitive, and easy to use. This way, you will spend less time trying to figure out the tool and more time building connections with your contact list. You shouldn’t have to hire a specialist just to use the app. Go for a plug-and-play SMS marketing software.
SMS tools should allow marketers to utilize features like two-way messaging, mass group texting, and audience segmentation. It should help them send appointment reminders, shipping details, and other mobile text alerts. A multimedia messaging service is a nice bonus to have.
Do keep in mind that bulk SMS only works if you have permission from your contact list, and if you segment your audience properly. Relevance is an important element of SMS marketing–and spamming does not work! People who receive unwanted messages are not going to be happy about it anyway. So when you send bulk text messages, make sure you are targeting the right people with the right messages.
Two-way messaging lets you communicate with your customers and create a stronger connection as if they are texting a friend.
You can also look for integrations with other apps and services. The ability to integrate with other services can make SMS marketing software even better. It gives you more functions to work with so you can properly utilize text message marketing.
Finally, you want an SMS tool that is affordable. It needs to have low-volume requirements. Good SMS marketing tools have low volume, low-fee monthly plans or even a pay-as-you-go setup. But the best SMS marketing software can also scale when needed. They scale their services without charging insane fees.
Why Use SMS Marketing Software?
Using SMS marketing software allows you to reap all the benefits of SMS marketing. And if you are still not convinced, we’re here to talk about some incredible benefits of SMS that you should take a look at.
For example, text messages have a lightning-fast delivery time. As soon as you hit send, it gets delivered right away. You can use this to deliver time-sensitive messages like flash sales and event promos. This will help you maximize your sales.
Aside from the quick delivery times, you also benefit from the fact that phone users almost always have their phones with them. This means that once you send your message, it will most likely be read within a few minutes or even seconds. Use SMS marketing to reach everyone in your SMS list instantly.
In fact, statistics show that 90% of all SMS messages sent are read within the first 3 minutes. Text messages even have higher open rates compared to email marketing messages. This is because people always have their phones in their pockets, desk, or somewhere nearby. On the other hand, you have to check your inbox for emails manually. This takes more effort than just glancing over at your phone.
SMS messages are also less likely to be ignored. This is because you cannot text people who haven’t signed up for your SMS list. Those who are in your contact lists voluntarily gave you their mobile phone number, meaning they are less likely to ignore your texts. Most people receive texts from their friends and family, so your SMS marketing messages are likely to be viewed as well.
Additionally, most phones will display a snippet of your text messages on the screen, letting customers know exactly what you are talking about before they even open their phone.
This is why SMS marketing has some of the highest open rates out of all the marketing channels out there.
In 2018, the SMS open rate was as high as 98%. Compare this with email marketing campaigns that only have an open rate of around 20%. A good open rate is essential for marketing because if your customers aren’t opening your messages at all, then you’ve basically wasted time and resources.
Additionally, SMS marketing enjoys a higher response rate. The average response rate for SMS marketing is around 45%, while the average response time is around 3 minutes.
If you limit your texts to just once a week, there’s a much smaller chance your subscribers will opt out of your SMS marketing. Send messages that are relevant to their interests and you will grab their attention with each text.
Remember, spamming never works. Even if you have their phone number, you shouldn’t spam your customers because they will quickly unsubscribe from your SMS marketing. Even if they don’t, they will just begin to ignore your texts the same way they ignore other branded messages that bombard them throughout the day.
SMS is a powerful tool if you use it to develop strong connections with your most loyal customers. Incentivize them by offering exclusive deals and discounts for signing up to your SMS messages and text alerts.
SMS marketing software helps your business grow. They can even provide valuable analytics and data that will help you optimize your marketing campaign. You can see if one particular message isn’t getting any traction and you can tweak it accordingly.
Higher response rates lead to more conversions and sales. 70% of customers say that text messages are a good way for businesses to get their attention. Communicate with customers the way they want you to and your business is sure to grow. You’ll also get better responses.
As useful as it is, SMS marketing needs to be used responsibly. It is a direct line to your customers’ mobile devices. Don’t be invasive or annoying. Use SMS marketing software to build trust and brand loyalty. Even with the popularity of social media, you can’t beat the impact of a well-written, well-timed text.
More than Sending SMS Marketing Messages: Use Kennected to Generate More Leads
SMS marketing gives your company the ability to reach leads, prospects, and customers through their mobile devices. But if you want to take this to the next level, use Kennected while you leverage SMS marketing. This LinkedIn automation tool simplifies your lead generation.
With Kennected, you can unlock the power of automated lead generation. This revolutionary marketing software taps into LinkedIn’s database of professionals, entrepreneurs, CEOs, and decision-makers to bring you the best leads for your business. Choose your target audience with ease and find your exact target customers.
Kennected lets you personalize your messages so that your leads are more likely to respond. This also increases your conversion rate significantly. If you want to find a way to stand out in your prospect’s inbox, personalizing your messages is essential. And just like any SMS marketing platform, Kennected does that for you automatically. It is the best tool to complement your existing SMS marketing strategy. This is why many clients have stayed on board for a long time.
Kennected’s Smart Inbox is integrated with your LinkedIn so you can manage all of your prospects’ communication. Imagine being able to send personalized messages to everyone in your defined area or town that has a LinkedIn account. You can craft an offer that is exclusive to LinkedIn. Whether the lead buys something off of your first message or just chooses to connect with you—you win. Once they connect with you on LinkedIn, you have access to their email, phone numbers, and other information that are publicly available.
Kennected can help you build up your SMS list as well as an email list for your email marketing campaigns. It’s about being everywhere your ideal potential customers are. Kennected can help you grow your business.
More than 17,000 clients trust Kennected to help grow their businesses. You can be one of them. Book a demo with Kennected today to learn more.