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SMS, or short message service marketing, is a form of digital marketing strategy that you can implement for your business.
As a digital marketing strategy, using SMS texts to send marketing text messages is a great way to broaden your marketing communication system.
Let’s take a look at the key terms involved in this process and see how quickly your business can be improved using SMS marketing messages.
What is Digital Marketing?
Digital marketing is any marketing strategy that you implement for your business online.
These online marketing efforts include email marketing, SMS marketing, and other marketing channels that take place completely in the digital sphere.
This form of online marketing is also very closely linked to social media and marketing automation software, as these are some of the best practices for marketing campaigns.
An attractive piece of this kind of marketing channel is ideal for delivering critical information directly to a client’s mobile device.
Whether you use SMS marketing or email marketing campaigns, your marketing message will be delivered and your customers will receive instant notifications on their mobile devices.
The ability to send instant notifications and campaign messages will be among your most useful marketing channels once you begin to implement them into your marketing campaign.
Let’s take a closer look at SMS marketing and what it does for you and your business.
What Does SMS Mean?
SMS stands for short message service.
SMS is generally used as an umbrella term for all communication that takes place via text messaging and for sending bulk SMS messages.
Since an SMS message is a text message, it differs from an email marketing loop in several different ways.
Both forms involve sending messages to a direct line and the ability to create campaigns with urgent messages, but the similarities stop here.
Your SMS campaigns are rooted in text marketing, meaning that your correspondence takes place through bulk text messages to both potential customers and existing customers.
Once you collect phone numbers and decide what your messages will consist of, you’ll be ready to launch your SMS marketing program and get started with SMS marketing.
What is SMS Marketing?
SMS marketing involves the usage of SMS text messaging to your specific SMS subscribers.
In simple terms, SMS marketing refers to any marketing strategy that is advanced through text messaging and SMS communication.
Within your SMS marketing campaign, there are many functions you can employ:
Send a mass text message to your SMS contact list
Send transactional SMS messages to existing customers and potential customers
Check customer engagement through metrics provided in the SMS marketing software
Use text message marketing to promote social media and other marketing campaign efforts
Send messages directly to a client’s cell phone, making receiving SMS messages easy
An SMS campaign is highly customizable and created specifically to fit the communication needs of your business.
Generally, small business owners will utilize SMS marketing for customer engagement purposes, as well as mass outreach for product updates and deals.
As a marketing campaign, SMS messaging should be tailored to accomplish your specific business goals.
This marketing strategy enables businesses to employ messaging outside of email marketing, which is an especially valuable asset when it comes to customer loyalty and expanding your existing SMS marketing strategy.
What are SMS Messages?
Your SMS campaign is completely made up of your SMS texts.
There are many things that can go inside an SMS marketing message:
Send appointment reminders to your clients
Find your best practices through trial and error- include images, attachments and experiment with different content
Include an opt in feature for messaging to ensure that clients want to be receiving your SMS campaigns
Incorporate SMS marketing strategies like linking your website or other relevant information into your text messages
Send frequent text messages and see the open rates for a specific text message
Your texts are truly what you want them to reflect– the content, supplementary links, and attachments are up to you!
The great feature of SMS marketing campaigns is that they make SMS marketing effective in a variety of ways.
Usually, a small business will use phone numbers to send transactional messages to their customer list.
This allows SMS marketing to cover not only marketing, but also extend to the sales realm.
What is Text Message Marketing?
SMS marketing and text message marketing are often used interchangeably to refer to any communication that takes place via text messages.
Since SMS marketing uses texts to get your message across, these two terms are fair to use synonymously.
However, there is one key distinction that you should be aware of when you are considering a new SMS marketing strategy.
SMS messaging is a text-only service, meaning that no pictures can be included in that given message.
When pictures are used, it is now called an MMS message, or a multimedia service message.
Both SMS and MMS take the form of a text message, but only with text message marketing can you include these MMS messages.
Since both SMS marketing and text message marketing involve text messages, you’ll be able to see the SMS messages read and the other metrics of your SMS campaigns.
How Can I Use Text Messages for My Business?
Both SMS marketing and text message marketing can be used to benefit your business in quite a few ways.
Two of the main features of these campaigns are the opt in feature and transactional SMS.
Each SMS campaign will begin with an opt in option for your customers.
The purpose of this is to ensure that each person wants to be receiving texts from you and your business.
They will also be able to unsubscribe from your list at any time.
This will help you make sure that only the clients who want to be hearing from you will receive your texts.
Transactional SMS refers to the concept of making sells and offering deals through your texts.
This can be an extremely helpful bridge between your text message marketing efforts and your sales efforts, combining to form a convenient way to increase revenue.
Since SMS marketing is so versatile and can check many boxes for your business, it is critical to take some time and figure out exactly what you would like your SMS marketing to accomplish.
How Kennected Uses SMS Marketing
Here at Kennected, we treasure the ability to send marketing text messages to our clients for a variety of reasons.
It allows us to be easily reached, and helps us to foster important client relationships.
We use features like transactional SMS and appointment reminders in our SMS text messaging to make sure that our customers are informed.
Additionally, we use social media to enhance this marketing channel and to send urgent messages if needed.
The sooner you start sending bulk SMS messages, the sooner you’ll see the benefits of this service firsthand.
Hop-On The Kennected Train
According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.
If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).
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Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.
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