SEO and LinkedIn outreach are both well-known ways of generating leads online. But they don’t function the same way. Naturally, one of these methods will benefit you more than the other—and it helps to know what they can do for you and your business.
What Is SEO?
SEO, or search engine optimization, is the process of getting traffic from “organic” search results on search engines. Ranking high on a search engine in the unpaid section or “natural” section is beneficial because it drives more traffic to your site for free.
People often just click on the first few search results they see. In fact, it’s quite rare for web users to click on the second page of the search results, or even just scroll to the bottom of the page. This is why SEO is a very valuable method of lead generation. If you can land high on these organic listings, the leads will come to your site.
SEO involves optimizing your online content so that search engines will show it as a top result for searches of a certain keyword.
What is On-Page SEO?
On-page SEO is the practice of optimizing individual web pages in order to rank higher and gain more relevant traffic in search engines. On-page refers to both the content and the HTML source code of a page, which can be optimized. Off-page SEO refers to links and other external signals.
Link Building: What is it and Why is it Important?
Link building refers to the practice of acquiring hyperlinks from other websites to your own. Hyperlinks help users navigate between pages on the internet. These links are used by search engines to “crawl” the web. Search engines will crawl the links between individual pages on your websites, and they will crawl the links between entire websites.
Google’s complex algorithms are always evolving, so building links is one of the most complicated parts of SEO. But the hard work pays off by putting you ahead of your competition. Link building is effective because links are a signal to Google that your site is a quality resource worthy of citation. Websites with more backlinks therefore tend to earn higher rankings.
How Long Does SEO Take to Work?
When people try SEO, they immediately want results. But this might be frustrating for some people because there is no definitive way to know when SEO is going to start working. It ultimately depends on the strength of your site, but it can range from 90 days to a year.
Factors that affect the length of time before SEO produces results include: content, inbound links, and competition. It is important to note that even with data behind these variables, there is no formula to determine how long it will take for SEO to produce the results you want. What matters is that you consistently put in the effort to keep the content coming and optimize each one for maximum reach.
What Is LinkedIn Prospecting?
Prospecting refers to the process of actively locating potential customers who would benefit from your company’s products or services. LinkedIn prospecting uses the massive professional platform of LinkedIn to find the best targets and leads.
Aside from the fact that LinkedIn has a large user base, it also has an advantage in the fact that most people on this social networking site are ready to expand their network. It has a strictly professional approach to social networking, which is why it is the best place to find leads.
What Is LinkedIn Automation?
If you are using LinkedIn for prospecting, then you will greatly benefit from automation tools. The days of manual prospecting are over. You no longer have to waste time sending connection requests and messages. For example, with Kennected, you can send personalized messages to your ideal targets automatically. Kennected is an automation tool that helps you find the freshest, most qualified leads, and connect with them.
LinkedIn automation is what makes LinkedIn outreach easier compared to SEO. With the right tools, you can automate your lead generation efforts and save lots of time. This way, you can focus on more important tasks throughout the day.
Why Kennected Wins the Lead Generation Battle
Kennected brings a steady stream of connections, sales, and appointments to your business. Its personalized approach to lead generation allows it to cater to each individual customer’s unique needs. That is also what sets Kennected apart from other automation tools out there.
With Kennected, you can use LinkedIn’s data-rich filters to find your ideal clients and then send automated and personalized messages. You can then check responses from users, view profiles, and access current conversations using the Responses tab.
Kennected also sends personalized follow-ups. Other helpful features include reply detection, response and acceptance tracking, and teamwork security. Kennected empowers clients with its superior onboarding process and lifetime support. Book a demo today to learn more!