SEO Expert & Kennected Co-Founder Stephen Twomey Talks Content Marketing Strategy


You may be familiar with Kennected because of our awesome LinkedIn automation tool or the other products in our K Suite including Kennected Calendar and Kennected Video. But on top of all that, Kennected is also a content marketing juggernaut that continuously attracts leads while providing value in the form of helpful information.

This is not all that surprising: after all, Kennected’s mission is to help business professionals achieve their career goals and dreams by producing a lead flow of growth. So that also includes helping entrepreneurs build effective content marketing plans.

So how exactly did Kennected get to this point of being a content marketing expert? The Kennected founders then worked on providing a world class solution to people who want to grow their business. So even though the company specializes in automating the prospecting and outreach process, they can also help entrepreneurs with search engine optimization (SEO) and content marketing.

How Kennected Became a Content Marketing Juggernaut

Kennected was founded in 2018 by five individuals who had years of digital marketing experience: Devin Johnson, Cody Harvey, Elliot Drake, Brandon Poplstein, and Stephen Twomey. Their goal was to provide a solution that is simple but more effective than traditional marketing company services. They were successful in this goal, and they ultimately helped over 8,000 businesses and entrepreneurs around the world in less than 2 years by bringing them the power of lead generation.

These five founders all had experience working together in a digital marketing agency. They found that content marketing and SEO were some of the things companies struggled with.

Since everyone is spending time online, it is important that companies learn how to use content to attract these people. Done properly, content marketing can help them generate leads, drive traffic, increase engagement, establish thought leadership, provide value, and convert more leads. If you are an entrepreneur trying to grow your business, you need to figure out where your target audience is hanging out online and use content to reach them. If you are not promoting yourself online, you are getting left behind by the competition. Don’t miss out on this fantastic source of leads and revenue.

Kennected’s very own Stephen Twomey is the expert when it comes to content marketing and he can teach you how to create, optimize, and execute your content marketing strategy.

Take it from us: Kennected has grown so much within a short period of time, and it is not just because we are offering amazing products. It’s also because we know how to market ourselves properly. Let’s take a closer look at the power of content marketing, and how Kennected produces impactful content.

Meet Stephen Twomey

Stephen Twomey is one of Kennected’s co-founders. He is a ambassador and an organic SEO savant who is an expert when it comes to lead generation, content strategy, marketing consulting, and brand marketing.

Aside from helping over 15,000 businesses through Kennected, Stephen is also the owner of MasterMind SEO which is a digital marketing company that specifically works on building brands through quality SEO and content marketing. Whether you’re a well-known brand or a local brick and mortar, Stephen can help you create compelling content campaigns that attract leads and increase your sales online. It’s not surprising that MasterMind has helped clients bring in more than $150 million dollars in revenue.

“I lead our content marketing strategies for our web department. Also developing multiple SaaS companies as part of K-suite,” Stephen says in his LinkedIn profile.

Stephen learned SEO out of necessity as a former insurance agency owner. When the SEO agency he hired couldn’t get the job done, Stephen learned how to blog back in 2009. With some practice and testing, he started ranking his insurance site. Now he is an expert and a leader in his field.

As a digital marketing growth expert, Stephen and his team develop brand and sales strategies that help clients drive in more customers.

How Stephen Crafts a Campaign

No matter how big your business is, how many team members you have, or how popular your brand is, you need a solid content marketing strategy if you want to make an impact online.

Here at Kennected, we utilize keyword research first in order to understand search volume as well as the best keywords to target. We then come up with the best topics to make content about. Not only are these keywords relevant to our target audience’s interests, they are also the topics that are most likely to drive traffic to our website and social media profiles.

After figuring out what topics we need to cover, we write articles around them and also shoot videos to support our text-based content.

Do your market research to gain a better understanding of “money terms”—the words and phrases that you should add to your content in order to make money. Content marketing isn’t just about making content but also optimizing it for the best results.

By adding keywords to your content, you are making it easier for people to find your content in search results. This will help you get more traffic and revenue down the line. The goal is to rank higher in search results like Google so that you are easily discoverable when people are looking for relevant content.

You want people to see your website and content first when they look up those terms on Google. It will give you a significant edge over your competition, while also improving your chances of converting those visitors. The higher you rank in search results, the more trustworthy you are in the eyes of those visitors.

We Create Subtopics for the Main Articles

If you are going for written content, you want to support your article with the right subtopics. We create subtopics for our main articles using H2 and H3 tags. These tags support the main highest search volume term that we are trying to target.

Understanding the different ways to optimize your content will help you get the most out of every article you publish. Simple H2 tags that support your main topic will allow your content to rank for your ideal commercial and information terms.

SEO goes hand in hand with content marketing. Content serves as the perfect vehicle for the keywords you need to use to rank higher in search results. And you can deliver value at the same time, earning the trust of your readers and helping you build your community. So learn how to use SEO to improve your visibility online.

Also keep in mind that keyword stuffing doesn’t work anymore. You want your content to sound natural, or else people are going to lose interest very quickly. There is no shortage of content out there and your readers won’t hesitate to click away if you are spamming them with keywords in every sentence. Don’t annoy your visitors and ruin their experience by keyword stuffing—it will only hurt your credibility.

Stephen and the Kennected team can help you master SEO.

We Research the Competition

If there is anything that we can consider a “disadvantage” of content marketing it’s that you will have to compete for your audience’s attention. Like we said, there is no shortage of content out there. With that in mind, your competition is probably trying to get the attention of your target audience using their own content.

But a smart content marketing strategy involves taking a look at what your competitors are doing. See how long the articles have to be and find out how many times they are using certain keywords in their articles, whether they are using LSI keywords, etc. A little bit of research on your competitors can help you improve your own content marketing strategy.

We Optimize the Articles with Title Tags, H1 Tags, URLS, Etc.

There are other ways to optimize your article and sprinkle in a few more relevant keywords here and there. You can optimize your title tag to properly reflect the topic you are covering. The title is oftentimes a question that people look up on Google. Sometimes it’s a phrase containing the keyword.

Remember that the title tag is the first thing people will see when they search for content online. This is what they will use to decide whether they want to spend time reading your article or watching your video. The title should be clear and able to describe what the rest of the content is all about.

Do the same thing while optimizing your H1 tags, H2 and H3 tags, as well as your URL.

If you are going for video content, you can still apply SEO by putting keywords in the title, the video description, the captions, and the tags. Don’t miss out on any opportunity to optimize your content to maximize your views.

Used properly, SEO gives you a bigger chance of attracting a large audience. The more people visit your site, the more leads you generate.

Linking to Previous Articles in a Certain Way to Give Maximum SEO Value

After posting your content, you can sit and wait for the leads to come in. But that’s not necessarily the end of your content’s life cycle. There are ways to reuse and repurpose your content to get maximum value out of your efforts.

Some businesses turn their long form articles into quick but highly-engaging videos that they can share on other social networking platforms. Others take the information they have in their articles and make an infographic. You can even turn your videos into a podcast.

You can mix things up and create content out of similar topics in order to reach people who may have not seen the first one. Or you can take the easy route and just repost the same content on a different platform.

To take it even further, you can add links to your older content to bring more attention to them. This is especially good when you have a popular post that you can use to drive more traffic to other articles on your website.

Linking internally is a good way to keep your audience on your page so they don’t click away. The more time people spend on your website, the better your chances of converting them. That’s why you want to keep them engaged with interesting and helpful content.

Don’t be afraid to link your post to another post, but it’s preferable that you send them to one that is related to the first one they were reading. That’s a good way to give them more information on a topic they want to learn more about.

Internal linking has many other benefits. You can reduce bounce rate, increase dwell time, give more value, earn their trust, enhance the “crawlability” of your site, and even increase the overall page views across the website.

Get maximum SEO value by linking to previous articles. Kennected can teach you the best way to do this.

Doing Outreach to Get Other Websites to Link to Us

Linking from your website to another page in your website isn’t a bad idea, given all the benefits we’ve listed above. But doing outreach to get other websites to link to your website can be just as effective.

You can also interact and engage with other people’s content. This will help you accomplish two things: you can increase your visibility outside of your own website, and you can even get links to the websites you interacted with. Being active in the online space and engaging with other people is a good way to increase brand visibility. But you can also link to other players in your niche—be it your competitors or other great websites. By linking to them and discussing their content, you can get noticed and receive a link to your website.

This is beneficial for both parties because they get links and recognition from an outside source. Great content is great content, no matter who published it. In fact, there are some businesses that regularly post curated content on their platform.

What we could pick up from this is that it is okay to link to other websites as long as you are linking to something that is valuable for your audience.

Publishing Press Releases

Although we publish a lot of blog posts and long form content, Kennected also publishes press releases occasionally. If we have some big news to share with our community, like a new award, event, or product, we do so in the form of a press release.

PRs are more professional and straight to the point. Their goal is to deliver all the facts in a format that is easy to understand. A well-crafted and well-distributed PR is great for your business. Not only does it help with public relations, but it doubles as a marketing tool. It is most impactful for startup companies and entrepreneurs who are interested in growing their small business.

Writing press releases for your company comes with a lot of benefits. You get to control your story, provide information to your community, and bring more attention to your brand. A press release gives you control over your news. It gives you the opportunity to say what is really important. You can explain your product’s unique value and even your intentions behind your business decisions.

You can take a proactive approach when it comes to managing your company’s image and reputation. Press releases are announcements that are given widespread distribution. It is up to you to take advantage of this type of content. On top of all these benefits, PRs can even be used to improve your SEO.

Done well, PRs can mitigate crises, attract a larger audience, introduce your latest products, and improve your brand’s reputation.

Promoting Your Content

Developing your content is one thing, but promoting it on various platforms is just as important. Your keywords and SEO will help bring in more viewers, readers, and listeners to your content. But you can also take a proactive approach by sharing your content on social media. Don’t let your efforts go to waste. Figure out where your audience likes to hang out online and target them there. Give them the content they want on their favorite platform. They wouldn’t be able to resist.

You just need to know who your audience is and what platform they prefer. Facebook has a wide array of users, while Instagram, Twitter, and TikTok generally attract younger audiences. LinkedIn is a professional platform full of CEOs, business owners, and other decision makers in various industries.

Different social networks have different audiences as well as different content types. If you are promoting on Instagram, it’s all about high quality pictures. If you’re using YouTube, you need to make great videos. If you’re on TikTok, you need short videos. Facebook supports many different types of content. Long form articles work best on LinkedIn and Facebook.

Want Results Like Kennected?

Content marketing gives you plenty of opportunities to engage with your audience online. But it’s not easy to master the ins and outs of content marketing. Despite its immense potential, many marketers are not using content properly. They don’t know how to create a successful content marketing strategy. So when in doubt, work with the experts.

Stephen Twomey the architect of our SEO and content marketing plans. He has generated over $250 million in dollars for his clients throughout the course of his marketing career. Work with Kennected today and take your company to the next level by learning how to use content marketing to promote yourself online.

Schedule a Call and see if Kennected can help your team create a content marketing plan.

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