How To Sell Services On LinkedIn

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Using social selling and LinkedIn messaging, you can create sales conversations with sales professionals on the platform with ease. Once you engage in this form of content marketing on LinkedIn, you’ll be able to sell products or services on the platform.

Throughout the course of this article, we’ll cover the following concepts in depth:

  • What a LinkedIn profile is used for

  • How to use LinkedIn groups to your advantage

  • How to create a personal brand on LinkedIn

  • Best practices for LinkedIn messaging

  • How Kennected created a personal brand

Read on to learn all about how to sell services on LinkedIn and how you can use social selling strategies to produce valuable content on social media platforms.

What is a LinkedIn Profile Used For?

A LinkedIn profile can be used for a variety of different items within your business structure.

Above all else, a LinkedIn profile will help to give you advanced search functionality within your LinkedIn network, giving you access to your target audience.

Your LinkedIn profile can also be used to help with the following:

  • Increasing engagement on your company website

  • Improving your social selling index score

  • Helping strengthen a sales tool

  • Giving you advanced search function for job seekers and incomplete LinkedIn profiles

  • Providing a space to generate high quality leads and post relevant content

  • Helping you search by job title or geographic location to find prospects within your target market

Social selling on LinkedIn is a great way to target buyers without putting in the manual effort that can come from prospecting and lead generation efforts.

Employ automation to help leverage LinkedIn and post content that promotes your products.

Start filling your sales pipeline today

How to Use LinkedIn Groups Effectively

Another feature of the LinkedIn platform that can be helpful regarding social selling is the ability to join groups.

When you join a group, you’ll now be able to send personalized messages to all group members, as well as the opportunity to take the conversation offline if you wish.

These groups can be made up of target prospects or even other like minded business professionals.

Groups give you future opportunities to build relationships and establish a mutual connection with potential customers or other individuals in the industry.

You can also use LinkedIn groups to exchange subject matter expertise and virtual selling techniques between yourself and other businesses within the group.

These mutual connections can be a great resource if used correctly and to your advantage on the LinkedIn platform.

Can You Create a Personal Brand On LinkedIn?

You can and should create a personal brand on the LinkedIn platform.

Social selling on LinkedIn is an activity built upon your ability to make your business appealing and attractive to those who come across it.

By building a personal brand, your business can receive the following benefits:

  • More connections

  • Invitations to industry events

  • New prospects

  • Engagements and insights on potential buyers

  • The ability to appear in search results

  • Referral sources

  • Your profile can serve as a sales pitch

  • Enhanced analytics for your marketing team

Building relationships within your LinkedIn presence will help your business enormously.

When you invest time and effort into your messaging, content, and outreach on the platform, you’ll see more connection requests, status updates, and new leads every single day.

Make sure to be thinking about your ideal customer when constructing your LinkedIn profile.

Remember that your profile is what helps you sell on the platform.

Best Practices for Messaging and Sending a Connection Request

Because a big part of social selling on LinkedIn is being social, you must have a solid approach to your messaging and outreach efforts.

It is always a good idea to employ automation, especially when you are starting to sell your products using LinkedIn.

Here is what solid automation can provide for your selling efforts:

  • Help you reach your target market

  • Automate messaging

  • Automate a personalized note to each connection

  • Strengthens your profile page

  • Tracks open rates of all your messages

  • Manages connection requests

  • Helps you with building rapport

  • Saves you time and energy

You can automate a standard LinkedIn message to be sent to all of your new connections, helping to save you time and energy while still getting great results.

Virtual selling is rooted in your outreach, so employing automation is the best way to get you the best results without wasting your time and energy being constantly prospecting and immersed in the platform.

Start filling your sales pipeline today

How Kennected Created a Personal Brand On LinkedIn

Here at Kennected, LinkedIn is the platform where the magic happens.

Our software was built to help aid lead generation and social selling efforts on LinkedIn because we saw firsthand how valuable the platform is when it is used correctly.

Get started selling on LinkedIn today, and see your business transform.

Hop-On The Kennected Train

According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.

If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).

So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.

This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.

Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.

So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.

In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.

And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.

Want to see how it works?

Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.

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