Selling life insurance is a difficult challenge—especially for new insurance agents who don’t have a large network yet. But luckily, these issues can be fixed with a bit of marketing and a good lead generation strategy.
Here we will discuss some of the things you need to know about life insurance and how to sell them effectively.
One of the key things insurance agents need to remember is that no one likes to be told what to do, especially if it involves their finances. If you tell someone to invest on something, you will most likely be met with immediate resistance. They won’t care about what you’re selling or whether it will benefit them—they just don’t like the idea of being told to commit to a whole new financial endeavor.
If they don’t know how life insurance is going to benefit them, then the chances of convincing them will be next to zero. So to sell more insurance in the long run, you need to stop telling prospects what they should do.
People prefer to identify their own problems and then come up with their own solutions. The secret to closing more life insurance sales is helping prospects realize its importance on their own. People buy based on emotions and justify their decision based on logic. Asking people questions will help them identify their problems and truly understand their situation.
With the use of high quality content such as articles, blog posts, and videos, you can answer people’s questions before they even ask them. Content plays a valuable role in lead generation. Insurance agents can use this as an opportunity to demonstrate their expertise and share their knowledge about insurance policies, etc.
Content is the best way to attract prospects without selling to them. Since you are sharing valuable information without asking people to buy insurance, prospects are more likely to realize its value. They will figure out for themselves that they need insurance. And because the need comes from within, they will be able to justify investing in your policies.
Post content on your website and share the link on your LinkedIn profile. Take advantage of LinkedIn’s massive professional platform to reach a wider audience. Not only will it drive traffic to your website but it will also show prospects that you are a trustworthy source of information. They will see that you have what it takes to help them out.