Everyone needs health insurance—but not everyone invests in it. Some people don’t understand what it’s for, while others think they don’t have enough money for it. This is why selling health insurance can be difficult. An insurance agent’s job is tough.
But with a solid lead generation strategy and a handful of proven marketing techniques, you can increase your number of clients. And one of the best ways to approach lead generation is LinkedIn. Here we will teach you how to use LinkedIn to find more clients.
The first step in LinkedIn marketing is setting up a good profile. You need to make sure that all the information people need to know about you is visible in your profile. Your profile picture should be updated, and your header should be well-written. This way, all profile visitors can see exactly who you are, what you can do, and how you can help them.
You won’t sell a lot of policies if your LinkedIn connections don’t know you are a health insurance agent. So once you have properly set up your profile, it’s time to focus on building up your network—and you can do this by creating a name for yourself.
Build a brand and establish your authority by using content. Post informative videos and write helpful articles that will cater to your target audience’s interests. This is your opportunity to show off your knowledge and expertise.
Not only will this help you prove that you are a thought leader in your industry, it will also attract more profile visitors. When people want to know about health insurance, you will be the first one they contact—because you made sure you are at the top of their head.
If you have your own website, make sure to post your content there and then share the link to your LinkedIn profile to drive traffic to your site.
Don’t hesitate to view your competition’s profiles for some inspiration. It can give you valuable insight on how they are writing their headers and what kind of content they are publishing.
You can take some of those elements, tweak them to fit your brand, and incorporate them into your own profile. This is especially useful if the competition has more than 500+ connections, because you know they are doing something right.
SEO or Search Engine Optimization is a low cost lead generation strategy that is great for the long term. SEO is all about adding keywords to your content that will help you rank higher in search results. You want leads to search “health insurance” and see your website on the first page of Google.
When making content, always try to incorporate SEO into it. Just keep in mind that you won’t get results immediately. Because SEO is so important, chances are all your competitors are using it. So if your website is not established yet, it won’t get much traffic.
So use SEO, but don’t rely on it as your primary lead generation strategy because it is more of a long term game that pays off in a huge way eventually.
Word of mouth marketing should not be underestimated. In fact, it has a high conversion rate compared to other marketing strategies. So if you can get people to recommend your services, you will drive more business. Using your LinkedIn network to get more referrals is a great way to find leads. Get referrals from friends, family members, colleagues, and other connections.