Everyone needs health insurance—but not everyone invests in it. Some people don’t understand what it’s for, while others think they don’t have enough money for it. This is why selling health insurance can be difficult. An insurance agent’s job is tough.
But with a solid lead generation strategy and a handful of proven marketing techniques, you can increase your number of clients. And one of the best ways to approach lead generation is LinkedIn. Here we will teach you how to use LinkedIn to find more clients.
Sell More Health Insurance from LinkedIn
LinkedIn has over 675 million users around the world. As the largest platform for professionals, LinkedIn is full of leads and prospects. You just need to learn how to find them.
The LinkedIn user base generally aligns with the demographic of people who want to start investing in health insurance. So if you are an insurance agent, you should not take LinkedIn for granted. While some people are only using it as an online resume—they are missing out on a powerful and easy-to-use marketing tool.
If you use LinkedIn actively, you can easily get ahead of the competition by effectively building your professional network.
The first step in LinkedIn marketing is setting up a good profile. You need to make sure that all the information people need to know about you is visible in your profile. Your profile picture should be updated, and your header should be well-written. This way, all profile visitors can see exactly who you are, what you can do, and how you can help them.
You won’t sell a lot of policies if your LinkedIn connections don’t know you are a health insurance agent. So once you have properly set up your profile, it’s time to focus on building up your network—and you can do this by creating a name for yourself.
Build a brand and establish your authority by using content. Post informative videos and write helpful articles that will cater to your target audience’s interests. This is your opportunity to show off your knowledge and expertise.
Not only will this help you prove that you are a thought leader in your industry, it will also attract more profile visitors. When people want to know about health insurance, you will be the first one they contact—because you made sure you are at the top of their head.
If you have your own website, make sure to post your content there and then share the link to your LinkedIn profile to drive traffic to your site.
Don’t hesitate to view your competition’s profiles for some inspiration. It can give you valuable insight on how they are writing their headers and what kind of content they are publishing.
You can take some of those elements, tweak them to fit your brand, and incorporate them into your own profile. This is especially useful if the competition has more than 500+ connections, because you know they are doing something right.
SEO or Search Engine Optimization is a low cost lead generation strategy that is great for the long term. SEO is all about adding keywords to your content that will help you rank higher in search results. You want leads to search “health insurance” and see your website on the first page of Google.
When making content, always try to incorporate SEO into it. Just keep in mind that you won’t get results immediately. Because SEO is so important, chances are all your competitors are using it. So if your website is not established yet, it won’t get much traffic.
So use SEO, but don’t rely on it as your primary lead generation strategy because it is more of a long term game that pays off in a huge way eventually.
Networking through LinkedIn
Once you have a profile and a website that can attract leads, it’s time to expand your network. At first you will connect with the people you already know: friends, colleagues, family members, clients, etc. But eventually you will have to find leads and prospects from outside your network.
Networking on LinkedIn isn’t just about making as many connections as you can. It’s not about spamming connection requests. It’s about creating and developing meaningful relationships. The more sincere and friendly your interactions, the more authentic and useful your contacts will be.
You want to be as helpful to others as you can, without selling them anything. Over time, you will build rapport with your connections and become their top choice when they need insurance.
Get More Referrals
Word of mouth marketing should not be underestimated. In fact, it has a high conversion rate compared to other marketing strategies. So if you can get people to recommend your services, you will drive more business. Using your LinkedIn network to get more referrals is a great way to find leads. Get referrals from friends, family members, colleagues, and other connections.
Use LinkedIn Automation
LinkedIn marketing is tough—but you don’t have to do it on your own! There are tons of repetitive and mundane tasks that you can accomplish quickly using automation tools.
Kennected is a LinkedIn automation tool that is designed to fine tune your outreach. It can bring you a steady stream of sales, connections, and appointments. Kennected empowers its clients by using laser accurate data: it will find the most qualified leads and help you connect with them.
Kennected’s personalized automated messages ensure that you receive a response. That is only one of the many features offered by Kennected. Book a demo today to find out more!