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When you automate LinkedIn messages, you are integrating your LinkedIn profile with your social network in just a few clicks. Doing this allows your LinkedIn messaging to reach more people across various social media platforms.
Throughout this article, we’ll cover the following topics in depth:
What LinkedIn messages are good for
How to strengthen your LinkedIn posts
What your LinkedIn posts should contain
Best practices for LinkedIn pages
Read on to learn more about LinkedIn messaging and how scheduling out your messages can be of enormous benefit to you and your LinkedIn page.
What are LinkedIn Messages Good For?
LinkedIn messages can be used for a variety of reasons, especially if you are using a LinkedIn recruiter feature.
Here are a few ways that LinkedIn messaging can be used:
Reach your target audience
Message new leads
Using a LinkedIn sales navigator to promote a product or service
Highlight a post preview or personal profiles
Start a conversation with customers
Promoting campaigns or accounts
You can also use LinkedIn integration services to aid in your messaging, as this service will help you to reach your target audience effectively for outreach purposes.
The LinkedIn search is also a great method, but integration and automation tools can help your LinkedIn profiles save time and reach a greater number of people through a pop up window.
How to Strengthen Your LinkedIn Account
As a social media platform, LinkedIn is extremely valuable for business owners and those involved in any enterprise related industry.
Every successful company has a solid presence on LinkedIn, so your business should follow suit and take note of these tips:
Link other channels into your LinkedIn posts
Study analytics for your LinkedIn messaging
Launch campaigns on the platform
Promote your content plan and products
Write thoughtful and creative posts
Utilize a calendar view for posting
Your LinkedIn pages will say a lot about your business as a whole, so be sure to take the time and polish them accordingly.
Practice intentional LinkedIn messaging and make sure to create an attractive and eye-catching profile.
What a LinkedIn Post Should Contain
When it comes to LinkedIn posts, it is important to remember several key items that must be present in the post itself.
Varied font and bolding
A photo to accompany the message
A CTA to close out the message
An opportunity to connect with your business
Promotion of a product or service
When a post is recently added, you want to make sure that it is getting proper engagement and that your viewers are drawn from your posts to your profile.
Your LinkedIn account should be the next step for your viewers after seeing your post, so be sure that these two items work hand in hand to get you more leads and more views.
Best Practices for LinkedIn Posts
Your LinkedIn posts should always paint your business in a favorable light.
Whether you are linking to your company’s Twitter, planning a marketing post, or using a scheduled piece of content, your messaging should invite viewers to visit your LinkedIn profile.
Before you upload a post: ask yourself the following questions:
Does this LinkedIn post paint my business in a favorable light?
What is the main “goal” of this LinkedIn post?
Have I made this post visually appealing?
Would my clients learn something from this post?
Does this post open up a dialogue for viewers?
LinkedIn is a service meant to connect people with businesses, so use this feature to your advantage and make sure that your LinkedIn posts do a good job of highlighting your LinkedIn profile and business at large.
Additionally, your LinkedIn posts should invite engagement and conversation.
Scheduled LinkedIn content should still serve as a conversation starter, or at minimum, provide something for viewers to learn and think about.
Make it easy for your viewers to contact you and learn more about your business.
How Kennected Uses LinkedIn Messages
Here at Kennected, we have found that the ability to schedule LinkedIn messages has been extremely valuable and helpful to our business goals and mission.
We deal largely with lead generation and making sure that the businesses we work with are able to reach their target audience effectively and with ease.
We want every individual who views our posts to tap the button in the right hand corner, and we work hard to ensure that our clients are following our model.
Schedule LinkedIn messages frequently, but take the time to ensure that the quality of the messaging is still there.
Hop-On The Kennected Train
According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.
If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).
So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.
This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.
Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.
So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.
In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.
And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.
Want to see how it works?
Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.